• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.


        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.


        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.


        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.


        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Growth Driven Web Design: A Better Approach For Better Results


If you’re a small business owner, you are all too familiar with the drill. Search Google for “Best web designer Melbourne, FL”, or what ever your local area is, and hope you pick a good one. Then you hire an agency, have your your website designed, built and sit back and hope it converts traffic. Then in 2 years, you’ll have to start the process over again. The problem with the old method of website design is that there are way to many variables built into the process. While hope is an amazing thing, you shouldn’t stake the success of your business on it.

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So what makes growth driven design different? Simply put, it produces better results. By starting with a better process, you will get a better website that grows to meet your prospect’s needs. Traditional web design on average cost a small business $5000 or more. It usually takes 3 months to get the site up and more importantly is not driven by any data, only a hypothesis.  Not to mention, most projects go over budget and fail to launch on time.

Websites should be living and breathing!

How many times have you stumbled upon a website and thought  “I really like all the flash and animated GIFs!”‚Ķ NEVER! Sites that are static are dead and so is the traffic coming to them. A good website is one that grows with its users and meets their needs. After all, your site is not for you, it’s for your visitors!

What the difference between the Growth Driven Web Design & the Designer Driven Process?

GROWTH_Driven_design_Central_FL

To help better grasp and understand this next part we are going to break it down into four phases. The four phases we are going to cover are the planning phase, development phase, the learning phase and the transfer phase.  Each of these phases are critical to the creation of a website that is driven by growth.

The Planning Phase:

We’ve a seen those cheesy posters with a cat clinging to a tree limb with the inscription “A failure to plan, is a plan to fail.” As corny as it is, the truth in that statement is huge. What sets growth driven apart is that the planning phase focuses more on setting goals around the user and less around styling.  This phase is all about collecting the data we have, both marketing and sales, and putting it to work.  There is also additional research done around the buyer persona and what things they are looking for in a website. The two final components of this stage are critical. The development of a “wish list” and then prioritizing that list in order to set the foundation for developing your design cycle.

The Development Phase:

Here’s where you get you hands dirty. In this phase we put all of the research and data we gathered into action. In the traditional design process, many agencies spend very little time in the planning phase and a majority of the time in the development phase. Because not enough of the right planning was done upfront this is often where most projects stall and end up costing more.

The Learning Phase:

After we’ve planned, developed, and started driving traffic to our new site, it’s time to learn. We look at the data and as a result we can either verify our assumptions or kill them off and refocus. It’s important to track and keep track of your progress. That is the only way you will know whether or not what you are doing is working.

The Transfer Phase:

This is what really sets growth driven design apart. With your traditional web design job, once your site is up and running the process is complete. With growth driven design the process keeps going. The transfer phase is where we compile all of the data and transfer what we’ve learned into action. We make the recommendation for additions or changes to the site and then start the process all over again.

The definition of insanity is doing the same thing over and over again but expecting different results. The only way to change the result is to change the process.  This is exactly what our agency is doing. After looking at the data we’ve concluded that our site is not generating the conversion results we want. Instead of trying the same traditional process, we’ve opted for a better process. Over the next week we will roll out our new launch pad site and begin the growth driven design process ourselves.  We plan to document and blog as we go, so stay tuned on our progress.

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