Your Google Business Profile (GBP), formerly called a Google My Business profile, is an invaluable free tool for local businesses. That said, what can help your business visibility can also harm it. As a local business, it’s absolutely vital that you own and optimize your GBP.
It often surprises our clients at SMA Marketing when they learn that your Google Business Profile (GBP) is not a “set it and forget it” digital entity.
There are several reasons to monitor your GBP consistently. First, customer reviews may show up at any time. As you respond to reviews, potential customers will note how satisfied people are with your business.
The second reason to stay on top of your profile is that Google search bots will read your profile and your website and occasionally will complete “auto edits,” which are AI-generated changes to your profile. Don’t worry! You always have the option to remove a Google recommendation.
Finally, monitoring your profile is vital to ensure it remains verified and visible. Even after creating a Google Business Profile, an AI bot could misunderstand something, resulting in a suspended profile hidden from search results.
Thankfully, when you need help directly from Google, there are several options. Google provides a variety of ways to reach them for assistance so you can get the help you need.
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What Google Business Profile Support Can Help You With?
Here are a few things you may need support directly from Google for:
- Delayed profile verification of your Google listing
- Suspended profile
- Google maps correction
- Removing negative reviews or spam reviews
- Profile duplication
- Claiming your business profile when owned by someone else
When you hit a wall trying to create or update your GBP, here are four ways to communicate with Google.
Use the Google Business Profile Help Center
Your first option is to head to the GBP Help Center. This page starts with a list of commonly asked questions and offers basic solutions. However, it also includes a link to call Google.
Although you may be reluctant to call Google Support, there are some issues you won’t resolve without a person-to-person conversation. That said, Google wants to ensure you can access the profile in question. When you access the help center, you’ll start by selecting from the businesses from the list under “select one.” If you can’t access a profile in the drop-down menu, select “business not listed.”
While calling Google may seem straightforward, it’s not always a direct solution. Instead, it can be time-consuming as you wait for Google to call you back and may even take a few phone calls to fix an issue. Sometimes, using Google Business Community is better to see if the issue you’re experiencing is common.
Check the Google Business Community
The Google Business Community is a helpful resource for learning from other business owners. You may avert headaches by avoiding errors that other Google Business Profile owners have made.
The Google Business Community Forum is an online platform for business owners and product experts to connect, learn, and collaborate. Here, you can ask questions and get tips and insights from experienced professionals in the same field. With thousands of posts, updates, and detailed guides at your fingertips, your chances of finding a resolution to any problem you may be having are greatly improved.
Whether it’s questions regarding analytics or fresh ideas on optimizing user engagement—the Google Business Community Forum has it all. With like-minded people sharing their experiences and expertise, it can be an invaluable resource to anyone wanting to make the most out of their business. It’s also one of the best ways to stay up-to-date on important news and industry developments. If you’re looking for a valuable place to interact with peers while furthering your professional know-how, this should certainly be a platform that holds your attention.
Help Articles Library
Google help articles offer everything you need to know regarding setting up, optimizing, and managing your Google Business listing. See how to get started with the basics of Google Business, such as where to add your business address and phone number. You’ll see which information you need to provide for a fully optimized profile. Moreover, the help library resources offer tips on solving common issues and boosting your online visibility in search engine results and how to respond to online reviews.
The help articles have useful advice from Google employees. Additionally, the resource center offers specific recommendations for choosing the right business category and adding a clear business description to ensure your Google Business page is optimized correctly.
Reach Out Through Social Media
When you’ve tried every other option to reach Google for help without success, it might be time to use channels outside the Google platform. Social media is often the last resort for people attempting to find a resolution to customer service queries. However, when you need a personalized response, social is a connection point you can use to ask for help.
Reaching out to Google business customer service on Facebook is an excellent option if you’ve already filled out the contact form on their website. Their page is https://www.facebook.com/GoogleBusinessProfile.
Alternatively, connecting with them through X, formerly called Twitter, is another dependable solution – you can access their account via https://twitter.com/googlemybiz, and usually, they will reply with a response from their customer support team within 24-48 hours from Monday to Friday. So, depending on your situation, social media could help when looking for assistance from Google.
As a local business, your GBP is one of your most important digital assets. Spending time fixing your profile takes time away from the daily needs of your customers. When you delegate your marketing needs to the SMA Marketing local SEO experts, you can spend your time focusing on your customers. Contact us to learn more.

FAQs
Whose responsibility is it to resolve GBP problems?
Profile owners are ultimately responsible for their business profile page. They are responsible for fixing any issues with the page, including suspensions. As the profile owner, you can delegate responsibility to a marketing agency. However, there will still be times when you will need to work directly with Google.
How long does it take to resolve GBP issues?
Google support states most issues are resolved within three business days.
Is Google support 24 hours?
You can call Google customer support 24 hours a day at 1-866-246-6453. However, there are some customer support issues that Google experts only address during business hours.