• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

  • Contact

Inbound Marketing Tips for launching a side gig with limited resources [Video]

In my quest to help others achieve their goals and grow their businesses online, I reached out to my community and asked for people to submit questions for me to answer. I am excited to try this new platform and share more direct insight with all of those who follow me and my agency on a consistent basis. Our first question comes from a friend of mine, Stacy Cassio, who is starting an amazing new company call Chief of Staffer. Check out her work here. 

Here’s Stacy’s question.

What inbound marketing tips can you offer someone launching a side gig where time and resources are both limited?

This is a great question and I totally get having limited time and resources. While we could talk a lot about tactics and strategy, the first place you must start is your audience. Before you can even begin to invest time in tactics, you have to know who you are trying to reach. Your audience will dictate the best and most effect channels to reach them.

In the case of Stacy’s business, I would invest a lot of time in creating content focused on the entrepreneur looking to build a team around them. I’d address their pain points and share how I can come alongside them to alleviate their pain. I would also publish content on Medium. There is a huge audience on there and if you create great content, you can reach a ton of people. Depending on the industry they are in, I would also invest time in outreach via LinkedIn and Twitter.

Now those are a few recommendations that may apply to Stacy’s needs right now, but yours will be different, mainly because your audience is going to be different. Check out the video below as I give a broader overview of how you can use Inbound to launch your side gig with limited resources.

 Can’t See the Video? Click Here.

  Submit a Question for me to Answer Here.

Video Transcript

All right. Our first question has to do with how can you use Inbound in order to drive traffic and really grow your side gig when time and resources are a limited. The first thing you need to do before you dive into tactics is get to know who you’re talking to. You can do blogging, or social media, or email blasts all you want, but if those aren’t gonna resonate with the people you’re talking to, you’re wasting your time. We want to maximize our time, maximize our resources because they’re limited.

The first thing you need to do is do some buyer persona profiling. Understand who you’re talking to, what their pain points are, and more importantly, where they’re actually at online. If they’re more prone to search traffic where they’re gonna go on Google and answer questions and do deep dive research, maybe blogging and a link campaign might be better for you. If they’re on Twitter, having a really, really good Twitter strategy where you’re reaching out, and you’re actually being social on Twitter, and answering questions, and engaging with your followers, and building your base that way. If they’re on LinkedIn, it’s writing really, really good content, getting that content posted out, maybe boosting some of that content, but then also networking on LinkedIn. This is where some of their extra tools sometimes are actually really worth the cost where you can do a little bit deeper dive and get to know the people on your platform.

The first thing you need to know is to understand your audience, and once you understand your audience, then you can start to look at tactics. The other thing you really want to do is find an area that you’re going to excel in, enjoy doing, and willing to put that little extra hustle behind. If you really hate a certain platform and that’s really where much of your audience is, you maybe should question who your target audience is and really if what you’re doing is what you want to do. Whatever you do and wherever you go, you want to make sure that you just set a time in your day, maybe it’s early in the morning, late at night, where you can just focus and put together all of your energy into your strategy on that one area that you’re gonna focus really, really effectively on. As far as tactics go, those can really, really adjust according to your audience and who you’re going at, but the most important thing is getting to know who you’re talking to because that’s gonna help you know where to go.

Then you want to start to look for trends as well. See what people are doing on those platforms and maybe where they’re going next. Maybe you could be that first person on that new platform where you’re gonna get a ton of new leads and a ton of authority by being that early adopter on the platform. I would really, really recommend spending some time to define your audience, looking where your audience is at, and then seeing ways that you can win the game. Maybe it’s gonna take you a little bit of PPC upfront, maybe a little bit of social ads up front, to kind of get the ball moving, but everything really comes back to education. Once you find where your audience is, find a way to engage with them, educate them about your business, and help them buy into what you’re selling.

Hope this answers your question. We can’t wait for the next episode where we’ll take another question from somebody just like you. This is the SMA Marketing Minute. Thanks for watching. Hey, thanks so much for checking out this video. It really means a lot. If you like what you saw, please hit the Subscribe button below. That way, every time I post a new video, you’ll be one of the first people to know. You can also check us out on our website where I write blogs every single week, or follow us on Twitter and Facebook. Thanks for connecting with us and happy marketing.

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