• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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How Surfing Florida’s Space Coast Has Shaped My Inbound Marketing Agency

Ryan Shelley, CPBI

May 18, 2015

One of the most powerful lessons I’ve learned is “everything communicates”. The problem is most of the time we are too busy to stop and observe what is being communicated. Living in Melbourne FL most my life, surfing is more than something you do, it’s part of who you are.

Every summer we look at the ocean and watch expectantly for a storm to make it’s way up the coast and pump in a few days of great surf. Surfing can teach us a lot about our surroundings and ourselves. As I sat here day dreaming about the next swell, I realized it has also a lot to teach the digital marketing community.

#1. Research your spot

Finding the best wave in town doesn’t happen by accident. You have to do the research. Everything matters. The way a wave breaks at different tides and how the beach is formed are just 2 things that play a huge role. The same is true in digital marketing. Finding your sweet spot takes time and effort. To many marketers just throw anything and everything at a clients problem hoping that something sticks. Slow down, research and find your flow.

#2. Wait For A Good Set

Patience is key. I can’t even count the number of times I took the first wave in the set only to realize that if I had been patient I may have had the ride of my life. Too many marketers and SEO specialists are looking for quick fixes, but let me ask you this. Would you rather have a piece of content go viral for a week and then you drop off into nothing, or steady consistent growth that continually produces results over time?

#3. Wipe Outs Happen

Taking calculated risks is all part of the fun. The truth is some time you just get slammed. Realizing that even the best-laid plans sometimes don’t work is a great lesson to learn early. If you took a risk in your digital marketing efforts and wiped out, don’t quit. Learn from your mistakes and paddle back out.

With all the noise and pressure business owners and other agencies feel from our over saturated and high speed world, it’s important to take some time and look around. Everything is communicating to us, but in order to learn the lessons we have to listen. I have seen first hand how the lessons I learned while surfing here in Melbourne, FL have shaped how I run my digital marketing agency. Research has help me make better decisions, patience has help me get great results over time and wipe outs have taught me the power of paddling back out after getting slammed hard!

We’d love to hear your thoughts and lessons you’ve learned along your journey. Comment below and let’s start a conversation.

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Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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