• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.


        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.


        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.


        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.


        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Finding Your Why: The Power of Purpose in Business

The first data on the distinctions between marketing to the Millennial Generation vs. Generation Z is out and one thing is clear, these groups have distinct opinions about how they invest their money.

Gen Z make more practical financial decisions than Millennials. HubSpot explains, “if you want millennials to buy your product… focus on building a brand that offers a pleasant or entertaining customer experience, as well as marketing products or services that give instant gratification. If you’re marketing to Gen Z, you’ll want your campaigns to clearly demonstrate how or why your product will be valuable or practical to them in their daily lives.” Gen Z need to know their dollars are invested well.

In addition to weighing how and why a product will integrate into their lives today’s consumers are looking to connect with companies that are giving back. Sure they want great products that make them feel cool, but they also have a deep desire for social change. This is why ABLE, Warby Parker and the like have been able to create so much more than just fashion. They’ve tapped into our cultures deep desire to for purpose.

Research also shows that Gen Z — which has been called the “socially-conscious generation — deals with far more body image, mental health, and cyberbullying issues than any other age group has in the past. This has made their generation more empathetic than previous ones.

In 2019 trust in brands is down and expectations of social responsibility from brands is up among consumers, according to the most recent Edelman Trust Barometer Special Report.

On average, just 34% of all consumers say they trust most of the brands they buy and use; in some markets, like France and Germany, that figure is less than 25%. At the same time, consumers ranked brand trust as one of the top factors they consider when making a purchase, with 81% of survey respondents saying that they “must be able to trust the brand to do what is right.”

As consumers become more socially concise, business owners and marketers need to pay attention. Looking at the success of companies like Warby Parker they didn’t find a random way to give back. Their entire business model incorporates their mission.

If your business surveys suggest you need to increase consumer confidence in your company take time to consider whether you are clearly presenting your company mission clearly.  Are you launching a new company? Now is the time to dig deep and find your why and attach purpose to your business.

“The two most important days in your life are the day you are born and the day you find out why.” ‚ÄîMark Twain.

No one can tell you what your “why” is. It’s personal. But there are a few things you can do to help uncover it. Below of 4 great questions that you can ask to help determine your why.

1. What makes you come alive?

We all have something in our lives that make us feel alive. Something that bring us joy, fulfillment and excitement. This is a great way to begin to uncover your purpose.

2. What are your innate strengths?

You are natural great at some things. Lean into your strengths and find way you can use them to impact others.

3. Where do you add the greatest value?

This is more of a follow up to the question above. Most people have a few strengths, so which ones could produce the greatest value?

4. How will you measure your life?

Begin with the end in mind is a powerful exercise brought to use by Stephen Covey. Stopping and thinking about how and who you want to be remembered as will help you better define how your will measure your life.

Read more about these question in this great piece by Margie Warrell

Why This Matters

Consumers don’t trust marketing and advertising. With more people more to subscription series like Netflix and Hulu for entertainment and the advancements of ad blocking, users are finding new ways to ignore advertising. But this doesn’t mean great marketing doesn’t work. When you connect your company to a purpose that drives the your customers to buy in, you begin to tell a story the moves them.

Generation Z consumers are more capable of identifying the real from the fake better when it comes to altered videos, filtered images, and air brushed photos than any others. As marketers strive to represent Gen Z and celebrate this generation’s empathy and diversity authenticity will be key if consumers are to believe brands genuinely care about them.

“Every time you spend money, you’re casting a vote for the kind of world you want.” ‚Äï Anna Lapp√©

This quote by Anna Lapp√© gets to the root of today’s consumer. They are extremely conscious about what they buy and who they buy it from. Once you have your “why”, you then need to share it in a way to resonates with your audience. Authenticity and follow through are huge here. You must be able to back up what you say.

Every business should have a strong purpose. Purpose steers your company and helps make sure that everyone is heading in the same direction. It also helps your audience better understand your why. Once you’ve locked that down, you can begin to work on how you need to share your story in a way to connects on a deeper level.

Here are a few examples from some notable brands.

  • Facebook: “To give people the power to share and make the world more open and connected.”
  • PayPal: “To build the Web’s most convenient, secure, cost-effective payment solution.”
  • Tesla: “Our goal when we created Tesla a decade ago was the same as it is today: to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.”
  • Sony: “To be a company that inspires and fulfills your curiosity.”
  • Google: “To organize the world’s information and make it universally accessible and useful.”

Each of these companies above know who they are and why they do what they do. Success is not an accident. It takes effort, creativity and purpose. Before marketing your product or service, stop and take the time to define your why. A business with purpose is one that attracts people more naturally.

How We Practice What We Teach

SMA Marketing is a global creative digital marketing agency based in Central Florida. We work with engineering and technology firms, startups and local businesses by helping them amplify their message and connect with their ideal customers.

We are passionate about helping small business owners grow their businesses, which is why a percentage of every new retainer we sign goes in our Kiva Fund where we then use the money to extend microloans to small business owners around the world.

As Kiva’s loan recipients repay the money we lent our portion is returned to our account allowing us to re-lend the funds to new borrowers of our choosing. For transparency, every month we send an email updating our mailing list on our Kiva Fund and reporting on a loan recipient’s success. Every time our team meets to lend funds we agree it’s the best part of our staff meetings.  

For SMA Marketing, it makes sense that we invest in businesses because we are passionate about growing businesses. We took our time and researched the best way to make our investment stretch as far as possible and we are thrilled with our Kiva partnership. We hope that using the four questions suggested in this post you will find a partnership that makes you as happy as we are with Kiva.

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Editor’s Note: This post was originally published in May, 2017 and has been updated for freshness, accuracy, and comprehensiveness. 

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