• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Finding Your Voice as a New Blogger

The phrase “finding your voice” is used frequently in content marketing and blogging. But what does it really mean? To me, it means sharing your knowledge and views in an authentic way and having the heart of a teacher. Our wisdom and talents aren’t ours to keep to ourselves. They are meant to be shared.

When I first started writing for the SMA blog, I’ll admit I didn’t know much about blogging. In fact, I hadn’t read many blog articles ~ I hadn’t subscribed to any blogs and I hadn’t been searching the web for information that was presented in the blog format. I was basically clueless about what a blog post “should” read like or “should” contain. Maybe that was a good thing.

Once I was asked to start writing, I did a little searching around for a few tips on blog article formats and structure, but I tried not to let the articles I read dictate how I would write. I wanted my articles to sound like something I would say. I wanted them to sound authentic.

I’m definitely a work in progress. I’ve learned a few things about myself and I’m starting to find my voice and feel confident in what I have to share. I hope my observations will reassure anyone who is new to blogging. The process of writing is a journey, not a destination.

What I’ve Learned About Finding Your Voice

We All Have To Start Somewhere

Every blogger begins with that very first piece. Even if they have writing experience, blogging is different. It’s more about creating an immediate connection with your readers that can be acted upon in real time. It’s about communicating in a way that connects with people. Know that it will take time to find your voice so be patient with yourself. You’ll learn to trust what you have to offer. You will also learn more about your audience over time, making adjustments to your writing based on their feedback.

No One Has The Same Voice As You

You are the sum total of the experience and knowledge learned over a lifetime. Add to that your own creativity and motivation and there is no one who has the same voice as you. When you write with the intention of communicating with honesty and integrity, your writing will come across as authentic.

You may choose to write about a topic that has been written about before. There’s nothing wrong with that. You are writing for your audience from your viewpoint. Your perspective and knowledge are uniquely your own and your readers may be different than the readers of other articles on the subject. And besides, there are always people who know less than you who need your help, so don’t feel like you have to be an expert.

You have more to offer your readers than facts about a topic. Your articles tell your story from your point of view, even if you’re writing a business or technical piece. By personalizing it based on your own experience, it makes the subject more relatable.

It Makes You Vulnerable And That’s Ok

Blogging is risky. When you click “Publish” you are sending your thoughts into the world for them to be commented on, critiqued, and disagreed with. That puts you in a vulnerable position, but when you face your fears it’s tremendously empowering. It’s ok to take chances and put yourself out there for your audience to see, even if they disagree with you or think you’ve missed the mark. As long as you take ownership and you’re confident in what you put out there, that’s what matters.

Don’t Strive For Perfection

Perfection is elusive and it’s a trap. There’s no such thing as a perfect blog article ~ there are just too many factors to consider. Striving for perfection leads to doubt and procrastination. Your writing will never be perfect for everyone. If it connects with your audience in a way that inspires them, educates them, or entertains them, you’ve done your job.

Perhaps this quote from Kris Carr sums it up best: “It’s not about finding your voice, it’s about giving yourself permission to use your voice.”

The past few months of blogging have been interesting, educational and empowering. I’ve learned an incredible amount about the topics I’ve written about ~ social media marketing, productivity and time management, team collaboration and visual content. But more importantly, I’ve learned a few things about myself and what I have to offer and share based on my own experience. I hope your blogging journey helps you learn about yourself too and empowers you to share your unique voice with the world.

If you’d like to learn more about using your blog in your marketing strategy, check out these related articles:

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