Connecting with users on search can seem overwhelming. Keyword research alone can takes hours, and you’re not even guaranteed to rank for the terms. What if you approached search from the perspective of your users’ journey instead? In this video, I’ll show you how to close the gaps in your keyword research and create a funnel that builds trust and leads to conversions.

Search by Topic
Ways to Improve Website SEO
At SMA Marketing, we develop and implement strategies that improve website SEO. Whether a website has lost visibility or a business owner wants to grow, the most common question is,…
5 Ways To Convert SEO Leads Using Web Design
Learn how your web design impacts the conversion rate of you SEO leads and how a great design can grow your business online.
5 Simple Steps to Improve Your Homepage Design
Designing a great website homepage does not have to be as hassle. Use these 5 simple web design tips will help you create a great homepage.
13 Facts That Prove Growth-Driven Web Design Is Your Best Option
Growth driven website design is the future of web design. If you still need some proof, these 13 facts should do the trick!
SMART SEO & Content Marketing: How Your Message Impacts Rankings [Infographic]
A SMART SEO strategy begins and ends with the development and marketing of awesome content. See how content marketing and SEO are connected.
Why is User Experience Important in Web Design?
Learn more about user experience (UX), why it is important for your website to have a good UX, and the benefits of having a good UX on your website.
5 Ways To Convert SEO Leads Using Web Design
Learn how your web design impacts the conversion rate of you SEO leads and how a great design can grow your business online.
SMART SEO & Content Marketing: How Your Message Impacts Rankings [Infographic]
A SMART SEO strategy begins and ends with the development and marketing of awesome content. See how content marketing and SEO are connected.
Why Design a New Website
There are a few different ways to refresh your website. Learn the benefits of designing a new website as a part of your digital marketing strategy.
Web Design and Development Services: How to Find the Right Agency for Your Business
Learn the tips & importance of working with a digital marketing agency to find the right web design and development services for your business.
How to Prioritize Keywords for Better Traffic [Free Template]
Do you need help to get your website to rank higher on search engines? Have you tried optimizing your content with keywords but still not seeing results from your target…
The Power of Using SEO and SEM Together
SEO and SEM are two highly effective strategies that help business owners reach their target audiences on search engines like Google. While the two marketing channels can bring quite a…
6 Proven Methods To Improve Your Customer Experience Strategy
Extend your relationships with customers beyond their initial purchase and create loyal fans with these methods for improving your customer experience strategy.
Differentiating SEO vs. SEM
SEM and SEO are digital marketing strategies that align to accomplish the same goals but consist of different execution. Learn more about SEM and SEO.
What is Content Marketing?
Excellent content marketing cuts through the noise of unhelpful information to attract the right customers. Read more from SMA Marketing.
What Is Internet Marketing?
Internet marketing is a powerful tool for businesses! Learn about digital platforms, tools, and content delivery systems to reach new customers.
Guide to Search Engine Marketing
Looking to expand your digital marketing portfolio? It may be time to explore search engine marketing. Learn more from SMA Marketing.
7 Content Marketing Strategies You Can’t Ignore
We’re highlighting 7 content marketing strategies you can’t ignore. A well-rounded content strategy helps you connect with your ideal buyer.
YouTube SEO Best Practices
Did you know that YouTube receives 14.3 billion visits per month? That’s more than Facebook, Wikipedia, Amazon, and Instagram. Businesses and brands all over the globe are creating YouTube videos…
6 Proven Methods To Improve Your Customer Experience Strategy
Extend your relationships with customers beyond their initial purchase and create loyal fans with these methods for improving your customer experience strategy.
What is Content Marketing?
Excellent content marketing cuts through the noise of unhelpful information to attract the right customers. Read more from SMA Marketing.
7 Content Marketing Strategies You Can’t Ignore
We’re highlighting 7 content marketing strategies you can’t ignore. A well-rounded content strategy helps you connect with your ideal buyer.
What Is Topical Authority and Why Is It Important?
Want to dominate your industry? Here’s how to build topical authority and become the go-to source for information in your field.
Write the Perfect Blog Title and Stop Confusing Google
What makes readers click on an article in Google search? Learn how to write perfect blog titles using headline tools and SEO best practices.
5 Ways To Convert SEO Leads Using Web Design
Learn how your web design impacts the conversion rate of you SEO leads and how a great design can grow your business online.
Why is User Experience Important in Web Design?
Learn more about user experience (UX), why it is important for your website to have a good UX, and the benefits of having a good UX on your website.
Why Design a New Website
There are a few different ways to refresh your website. Learn the benefits of designing a new website as a part of your digital marketing strategy.
Web Design and Development Services: How to Find the Right Agency for Your Business
Learn the tips & importance of working with a digital marketing agency to find the right web design and development services for your business.
Looking for a Web Designer? 10 Things to Keep In Mind
Looking for a web designer but not sure where to start? Your website is your digital front door. Here are 10 things you need to look for in a designer.
The History of Website Design: 30 Years of Building the Web [2022 Update]
The History of Website Design. We’ve come a long way in 30 years of building the world wide web. Take a look at web design’s past, present and future.