• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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How to Find the Best Digital Marketing Course

These days it’s impossible to launch a product or service without using digital channels. Whether you send an email, post your products on a website to allow for convenient ordering, or share on social media, these digital marketing campaigns are strategies that help further your message. The question then becomes, how can you ensure your plan is effective?

Whether you’re an entrepreneur with an idea that you know is missing from the market, a business owner looking to expand your service area, or an author with a book you want to share with the world, you need a digital marketing plan to reach your buyer persona. Most people face a challenge because they are already busy running their business and don’t have the necessary hours per week to dedicate to an important hands-on project like learning how to execute a comprehensive digital marketing strategy.

It takes time to learn how to execute a digital marketing strategy using best practices. Understandably, many business owners would prefer to delegate marketing to a digital marketing professional. However, for start-ups, entrepreneurs, and small businesses, it’s not always affordable.

Rather than throwing darts blindly at a board, at SMA Marketing, we believe the best solution for anyone seeking to execute a digital marketing strategy is to take a digital marketing course.

Where Can I Learn About Digital Marketing?

Learning about digital marketing techniques is as simple as typing the phrase into Google. There are millions of blog articles, videos, and books available with the click of a few buttons. Additionally, it’s easy to find thousands of digital marketing courses. However, it’s important to understand that the information that’s accessible is not equal in value. Sadly, there is a lot of terrible advice packaged in very beautiful wrappers. Understandably, it may be difficult to find the best digital marketing information, let alone a marketing fundamentals course.

What Features Are in the Best Digital Marketing Courses?

Through the years, the partners@smamarketing.net has taken many different types of digital marketing courses. Some have included certifications, and others have allowed us to improve skills within niche areas.

Here are the Features of the Best Digital Marketing Courses:

  • The course allows for self-paced learning.
  • The course presents strategies that are clear and simple to comprehend and execute.
  • A great course will provide multiple options to learn the material: video, written content, and interactive tools.
  • The best courses will include automatic updates as best practices shift.
  • With a great course, you will have access to ask questions if you need further clarification on a topic.
  • The best digital marketing courses will teach proven methods by digital marketers and backed by case studies and analytics.

While certification is nice, a business owner doesn’t need to have a digital marketing certification. The priority should be to learn and improve marketing skills that will allow you to meet your business goals without adding hours of work to your calendar.

What Topics Do the Best Digital Marketing Courses Cover?

Digital marketing includes so many different opportunities to connect with your target audience. Industry experts understand that the best courses will cover a broad range of topics, including content marketing, email marketing, SEO (search engine optimization), Google Analytics, social media marketing, and inbound marketing.

The courses should discuss how the different strategies connect and build on each other. For example, writing blog posts is a great way to create content for a social media strategy and drive interest in an email marketing strategy.

A search marketing strategy should help you reach your potential customers at the beginning of their customer journey or retain customers. If you encounter teaching that seems only to discuss digital marketing trends, this should raise a red flag. Content marketers need to adjust to the newest algorithm shifts search engines and social media platforms are pushing. However, there are always best practices to follow.

Keep Digital Marketing Learning Simple and Effective

At SMA Marketing, we’ve developed a course and private community to help small business owners, writers, and entrepreneurs create a comprehensive digital marketing strategy. After years of taking other company’s classes and walking away with more questions than answers, we decided to take matters into our own hands.

The Simplified Digital Marketing Course will take the guesswork out of implementing current digital marketing best practices. Business owners won’t need to settle for just appearing in search results. This online course allows anyone to develop the necessary digital marketing skills to develop a step-by-step campaign that will speak directly to your buyers.

Through hours of video and various other learning mediums, you will learn how to connect with your customers and create the content they want to read and share. You’ll learn how to use every tool in the digital marketing tool belt so you can design a customized strategy for your niche and target audience.

And the best part is you don’t have to do anything alone! When you purchase this course, you won’t have to go through your digital marketing training by yourself. You’ll also have the choice to join our private group where we’re available to answer questions and host ongoing training.

We’ve taken the guesswork out of digital marketing with our simple strategies everyone can implement. Learn more here.

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