• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Films and Shows Every Marketer Should Watch on Netflix

    Netflix is a perfect treat for cozy weekend nights spent on the couch, a movie night with your loved one and marathon binge-watching TV shows or movies alone. 

    Moreover, Netflix is also an excellent source of inspiration for any form of business marketing. There is so much content on Netflix that has scenarios we can apply to everyday life, especially in the professional sense. Keep reading to learn about the films and shows every marketer should watch on Netflix.

    5 Films and Shows Every Marketer Should Watch

    Jiro Dreams of Sushi

    Jiro Dreams of Sushi is a documentary about a sushi master, Jiro Ono, who worked his entire life striving to improve his 3-star Michelin sushi restaurant.

    Jiro is supremely dedicated or obsessed as some would say with the art of sushi. He earned the reputation for offering the best sushi globally. Just like other Japanese masters, Jiro is all about mastering a single skill. Jiro fell in love with the art of making sushi. While most sushi and food professionals consider that his sushi is the best, he never stops looking for the perfect piece of sushi.  According to Jiro, every single detailed effort has an impact on the outcome. After plating the pieces of sushi, Jiro sets each down in front of his customer and takes time with each customer as well.

    Customers leave his restaurant talking about many things other than sushi. They also talk about their experience while there. So as marketers, what kind of experience do you give your customers? Are you building a personal experience for every single customer? Is that experience memorable? Is your company worth raving about?

    Jiro Dreams of Sushi will challenge marketers to answer these questions. We know many of you reserve Netflix for times when you are traveling. We suggest you make sure to always watch Netflix through a VPN for Netflix to keep your work files secure while you relax.

    Something Ventured

    Something Ventured is a documentary that digs deep into the world`s most reputable brands such as Intel and Apple and how they rose from basic startups to household names via venture capitalism. The documentary follows these top-notch brands and their founders, right from conception to full scale. This helps viewers understand what it takes to build a business not just fiscally or operationally but also through marketing.

    The revolutionary entrepreneurs and brands featured here share one common thing, which is `risk aversion.’ Marketers can learn so much from this film because they will see that taking risks, in most cases, resulted in unprecedented success. While not everyone might be a business founder, entrepreneur or venture capitalist, there is a concealed lesson that marketing campaigns should go beyond the boundaries. Pushing boundaries can result in customer attention, intrigue and finally conversions.


    Minimalism is a film that seeks to answer the question ‚ÄòHow can your life be better with less?’ by tracking the lives of people who sold most of their possessions and lived a life of minimalists. It features two close friends who share one thing in common, and that is their desire for less. The two petition to show US citizens that `less is really more’ and give away a majority of their worldly possessions.

    This film is about individuals who chose to reject the American way of life, ‘the more, the better.’ As a marketer, you can challenge the notion that quality trumps quantity. In your personal life, you know having less clutter around gives you peace of mind, so think about that principle being applied in marketing.

    Building clear and uncluttered design is the best way for marketers to resonate and get to their audiences.

    The Founder

    After a pivotal encounter with McDonald’s, a struggling salesman known as Ray Kroc gets the determination to introduce a new way of how burgers should be made and sold. Ray is a ruthless and money-hungry individual who took McDonald’s from the brothers and transformed it into a worldwide corporate chain.

    This film is the story of capitalism at its best, that it almost becomes frightening. Kroc, a salesman in the restaurant sector, stumbles across McDonald’s: a family-run restaurant with a novel approach to efficiency and speed, and he instantly wants in.  He goes ahead and partners with the founding brother, but their relationship gets soar as he tries to get full control of the quick-growing empire.

    In the film, where Ray’s sense of morality seems to be lacking, the story has so much marketing genius as well as business know-how that fuels the brand’s success. While Ray is an anti-hero, a marketer can take away the fact that exponential growth is very possible provided there is a consistent and prolific brand. The crucial point is to maintain a consistent look and feel and deliver the anticipated customer experience each time.

    The Joneses

    The Joneses is a must-watch for every marketer. The film follows the lives of a family of four and their normal way of livelihood in an affluent suburb in the United States. On the outside, they seem like the perfect family, as they seem to have everything you can ever want. However, they aren’t a family, but rather marketer and actors.

    These family members and their way of life are meant to act as an inspiration for people who wish to have their lifestyle and then purchase the products the successful family has. The film offers a fascinating insight into how individuals think and act when they meet with this form of marketing. It takes a very different look at peer pressure and how people influence each other, especially those they are close to.

    Final Thoughts

    Netflix is a great source for marketers to leverage when looking for out of the box marketing motivation and insights. As we’ve mentioned, we believe these films and shows will help you consider different aspects of your business or look for creative inspiration. You never know what will inform your next blog article, video, or infographic. The best way to stay in touch with your buyer persona’s interests and preferences is to hang out in the same spaces where they spend their time. When you understand them better you will create content that speaks more directly to their preferences.

    Do you need help finding inspiration for your marketing? At SMA Marketing we work with marketers to develop creative content strategies that target buyer personas in unique markets every day. Learn more about our strategies in our Ultimate Guide to Content Marketing for Business Growth.

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