• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Favorite Digital Marketing Blogs Round-Up

Beth Walker

March 16, 2018

Whether I’m looking for inspiration or to solve a problem, I’m more likely to seek out a trusted source than to hunt for an answer through a search engine. Still, it’s great to learn from a variety of authors instead of just depending on one or two voices.

Smart and creative bloggers are joining the internet every day. Unfortunately, they aren’t always easily discovered through the noise on search. Today we’re highlighting some of our favorite and most trusted websites and bloggers. If are looking for inspiration or direction with blogging, looking for the answer to an SEO or marketing question, or need a website that posts a lot of fresh, industry relevant content we think this list will point you in the right direction.

Blogging

Pro Writing Aid

The Blogging and Content Writing blog on Pro Writing Aid’s website provides a variety of posts on writing. They address grammar one day and blogging strategies on another. Leads on freelancing and suggestions on how to improve writing and editing are also subjects covered.

Copy Blogger

Copy Blogger focuses on developing content marketing and content writing educational blog articles. Blog articles addressing SEO content writing, improving writing, and messaging strategies are all featured often.

Writing Coaches

Some of my best ideas come from writing coaches. More than that these bloggers inspire me to continue to develop my writing by offering practical tips.

Ann Kroeker

Ann Kroeker is the ultimate strategist in my opinion. I find her blog to offer an excellent supply of tangible strategies for developing writing skills. Ann understands the need for writers to develop and achieve small and large goals. Check out Ann’s podcast too, her segments are short but packed with ideas.

Ann Swindell

Ann Swindell offers writing courses, but her blog is also a great place for encouragement. You will appreciate Ann’s blog especially if you are dealing with finding time to balance writing and the rest of life’s craziness.

Stephanie S. Smith

Stephanie offers thoughts from her perspective as an editor. For writers I think one of the most valuable resources available is the ability to learn from an editor. Stephanie’s newsletters are thoughtful and filled with guidance. Her subjects range from editing, to empathic writing to rough drafts and an editor’s secret.

SEO and Content Marketing

SEO, Inbound, SERP, Data Analytics, Content, and Digital Marketing experts are not as prevalent as the internet may lead you to believe. In addition to some very bad information, there is a large amount of information that is just ok. With limited time and plenty of questions to answer it’s important to know where to find bloggers with great answers and tried and true ethical methodology.

Here are our favorite bloggers on all things marketing:  

Rand Fishkin White Board Fridays   Even though Rand has left Moz and no longer produces White Board Fridays the archives are worth browsing when you have a specific question you need answered.

Neil Patel NeilPatel.com

Brian Dean Backlinko

Donald Miller Building a Story Brand

Robyn Kyberd at Optimise & Grow Online

Content Marketing Hubs

The best way to discover new bloggers is though a resource blog or website that posts fresh, industry relevant content regularly. Searching for the answer to a specific question on one of these sites will provide you with various blog posts to compare and contrast. What makes a search through one of these websites better than just heading to a search engine is that this content is presorted so you will spend less time hunting for great content and more time reading.

Business 2 Community

Content Marketing Institute

Search Engine Land

It’s important to us that you are resourced well as you continue to grow in your marketing knowledge. We hope these resources help you as they have helped us to gain different perspectives and learn what does and doesn’t work. If you still have questions send us an email or schedule a call.

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Beth Walker

Beth Walker is a Content Manager who is passionate about storytelling. She leads our In-House writing team and works closely with clients and CSMs to ensure all the content SMA creates meets SEO best practices and tells each client's unique story.

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