• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

  • Contact

How FAQ Software May Help Your Business

    Today’s generation of consumers is more inclined to research brands, products, and services before they finalize a purchase. They want to ensure they make the right decision so they won’t regret it or waste their money on something that might not meet their needs.

    That’s why it’s a good idea to have a comprehensive Frequently Asked Questions (FAQ) page on your website. This part of your domain is valuable since it’s your chance to provide first-hand information about your company and products. More than answering questions that consumers usually ask about your products and services, you can think of it as another chance to persuade them to take the leap and buy what you’re offering.

    It can be tedious and tricky to create an FAQ page. Fortunately, there are software programs that are developed specifically for this purpose. You can find more info on how FAQ Software tools work here. Today we want to focus on how helpful these tools are for businesses.

    If you’re unsure about investing in this type of app, below you’ll find the ways that FAQ software may help your business.

    How FAQ Software Helps Businesses

    Automates FAQ Creation

    The primary benefit of using an FAQ tool is automation. The process of developing this portion of your website can be tedious and tricky when done manually.

    First, you’ll have to spend a lot of time collecting data from users and determining the questions that garner the most requests. Then, you’ll have to collate that information and group the topics related to each other. Afterward, you have to write content that answers each inquiry.

    The tricky part is ensuring that you are able to accommodate all questions. Plus, there can be times when a potential customer has a specific concern about your product or service. However, you can’t expect to answer every single request no matter how intensively you develop your FAQ page. Using FAQ software can solve these issues through automation. It collects the data you need based on user history, and groups them together by category.

    Moreover, some tools offer a search box where they can type their questions, and the system will pull up relevant answers according to the keywords they use. This way, they are directed to possible solutions rather than having to skim through every single page to find the information that they need.

    Of course, even with automation, you still have to check the pages that the tool pulls up. Nonetheless, the software will complete the most difficult work. You will only need to audit, and you’ll only need to audit it for quality control.

    Creates a Centralized Information Database

    Another advantage of using an FAQ tool is that it allows you to develop a centralized knowledge database for your customers and employees. Having a reliable one-stop-shop eliminates the possibility that people will get the wrong information about your products and services.

    On your employees’ end, they won’t have to keep asking their superiors and colleagues for information. Your website will retrieve data for customers and employees searching for information about your products and services that they need. This is crucial in ensuring that they provide the right answers about your products and services, which plays a significant role in improving customer experience.

    Maximizes Access Control

    It’s possible to have your FAQ section as a centralized information database because this software program enables you to implement access controls for each page. This way, you won’t have to create different types of content to address various customer and employee concerns, especially as these inquiries may have only one answer or fall under the same categories, such as product specifications and organizational structure.

    Aside from rolling out permissions to access specific data in your FAQ page, some tools also offer a tracking feature to know who is using or opening the published documents. With these protocols in place, you can be sure your files remain secure.

    Improves Employee Productivity

    As mentioned above, your staff, especially new hires, won’t have to interrupt their managers and colleagues with their questions since they can easily find answers on your company’s FAQ page. They won’t have to wait until their concerns are addressed because they have the tool to find the information right at their fingertips.

    Moreover, you won’t have to assign people to create an FAQ page from scratch. Instead, you can have them focus on more revenue-generating tasks as your FAQ tool handles the creation and monitoring aspects of this process.

    Boosts Customer Empowerment

    Additionally, you also empower consumers to access information when they need it. Similar to your employees, they won’t have to wait for one of your representatives to get back to them about their concerns. Instead, they can search for the details themselves and gain more understanding about the benefits that you offer.

    This level of empowerment gives them full autonomy over their buying decisions. Researching your products and services indicates they are interested in your brand and close to making a purchase.

    Just make sure to create your FAQ content that highlights your value proposition. The focus should be on the solutions that consumers can enjoy when they try out your products and services.

    To empower web visitors further, you can include a contact form on your page to give them the option to speak to your team directly about their inquiries. It can also serve as a lead generation tactic, especially when they don’t follow through with a purchase. This way, you can nurture your relationship with them and try to persuade them to give your company a chance.


    An FAQ page is a crucial part of any business website. It provides first-hand information on your brand, as well as products and services to both your target customers and employees.

    Automation is the primary benefit that you can enjoy when you invest in this type of tool. With this, you can have a centralized information database that will help your employees become more productive and you also empower customers to gain access to information when they need it.

    New call-to-action

      Search by Topic

      • All Resources
      • SEO
      • Digital Advertising
      • Content Marketing
      • Web Development

      Get Up-To-Date Digital Marketing Tips and Tricks Delivered Straight to Your Inbox!

      SMA Marketing Digital Marketing Agency Giving Back to Kiva Making Loans