• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Do Facebook Lookalike Audiences Intimidate You?

If you use Facebook for your business, then chances are you have seen the words “Boost this post” one or one hundred times. There is nothing wrong with putting some money behind a post that you like to help get some more eyeballs on it. However, if you’re boosting a post or running an ad, you should make sure your money is going toward reaching the right people.

This is where Facebook’s lookalike audiences come into play. For some people, this entire process can be scary, but it does not have to be. Trust us.

So What is a Lookalike Audience?

A Facebook lookalike audience is a group of people selected to view your posts and ads because they have some qualities that overlap with your existing customers. These qualities may include demographics, interests, and shopping habits. Facebook is the obvious go to for more information on what a lookalike audience is.

Relax, Breathe Slowly, and Market Hard

The purpose of this blog is to help you overcome any anxiety you might have about using them. So, let’s get over that together. The first thing you need to know is that lookalike audiences are easy to use. If you had any fears about that let’s get rid of them now. In fact, we’ve had some clients come to us who are admittedly not tech savvy, and they already were using lookalike audiences for the ads they were running on their own. The best part? They’re getting even easier to use. In my personal experience, the last two years have seen the entire process become simpler and more reliable. Gone are the days of unwarranted audience size errors.

To Lookalike or Not to Lookalike?

Another concern some clients have is privacy. Now, I cannot make any claims on behalf of Facebook and now probably wouldn’t be the best time to try, but lookalike audiences are nothing to worry about. For the most part, all they do is ensure that people who may be interested in your company see your ads instead of seeing a random ad. This type of interest targeting benefits both you, the business owner, and believe it or not, the person who sees the ad. How many times are you served ads that are not relevant to you? It can be somewhat annoying. That is why lookalike audiences help by serving the correct ads to people that were already going to be served ads whether they wanted to or not.

Ready. Set. Boost

Getting started with lookalike audiences is fairly simple and straightforward. For information on creating a lookalike audience, you should check out Facebook’s advertising guide. If you’re a HubSpot partner, we recommend you check out this article on how to create lookalike audiences in HubSpot.

So, what are you waiting for? Boost those posts and crush those ads. Lookalike audiences are nothing to fear. In fact, they are something to be embraced.

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