Facebook is the world’s largest social media site. If you haven’t heard about it by now, well, you must be from another planet. This social media mega network has been connecting people since 2004 and now has over 1 billion users. What amazes me more than the number of users on Facebook, is the number of businesses who still don’t have a Facebook business page. I mean come on, it’s free for crying out loud! It’s time to set the record straight and debunk a few myths that some business owners are still believing about Facebook for business.
With so many people connecting and interacting on Facebook, why wouldn’t you want to use this resource to share and connect others with your business? Social media can become a powerful inbound marketing tool when used correctly. By engaging with people, right where they are, your business will be able to position itself as an industry leader. But what myths are keeping some businesses away from Facebook?
Table of Contents
1. “Businesses On Facebook Just Annoy People”
While, unfortunately, some businesses do push sales way too much on Facebook, that’s not what this platform is for anyways. Having a social media presence is all about being… well social! It’s about connecting with people and adding value to the global discussion. By having your own business page you will have the ability to add value to your current customers and potential leads.
2. “It’s too complicated and time-consuming”
Time is money. That’s why we have to be careful how we are spending it. But what if a small investment of your time could set the foundation for a whole new stream of business? Setting up your page takes less than 10 minutes of your time and will give your business exposure to millions of new people. And the best part of your time investment is… people want to connect with the business on Facebook, “80% of US social network users prefer to connect to brands through Facebook.” – State of Inbound Marketing
3. “I’m a B2B company. My customers aren’t on Facebook”
I don’t know who started this lie, but it’s dead wrong. Every day thousands of more businesses are joining this social network giant and not just to promote themselves, but to engage with other businesses. A few years back State of Inbound Marketing reported “Companies that acquired customers from Facebook: B2C is 77% and B2B is 43%” and this was before Facebook broke a billion users, so the opportunity now is even greater!
Facebook for business, is for all businesses. Don’t believe the lies, instead put this great resource to work for you. The potential is limitless, but you have to take action. So what are you waiting for, go create your Facebook Business page!