• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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3 Myths Many Still Believe About Facebook for Business

3 Myths Many Still Believe About Facebook for Business

Facebook is the worlds largest social media site. If you haven’t heard about it by now, well, you must be from another planet. This social media mega network has been connecting people since 2004 and now has over 1 billion users. What amazes me more than the number of users on Facebook, is the number businesses who still don’t have a Facebook business page. I mean come on, it’s free for crying out loud! It’s time to set the record straight and debunk a few myths that some business owners are still believing about Facebook for business.

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With so many people connecting and interacting on Facebook, why wouldn’t you want to use this resource to share and connect others with your business? Social media can become a powerful inbound marketing tool when used correctly. By engaging with people, right where they are, your business will be able to position itself as an industry leader. But what myths are keeping some businesses away from Facebook?

1. “Businesses On Facebook Just Annoy People”

While, unfortunately, some businesses do push sales way too much on Facebook, that’s not what this platform is for anyways. Having a social media presence is all about being… well social! It’s about connecting with people and adding value to the global discussion. By having your own business page you will have the ability to add value to your current customers and potential leads.

2. “It’s too complicated and time consuming”

Time is money. That’s why we have to careful how we are spending it. But what if a small invest of your time could set the foundation to a whole new stream of business? Setting up your page takes less than 10 minutes of your time and will give your business exposure to millions of new people. And the best part of your time investment is… people want to connect with business on Facebook,  “80% of US social network users prefer to connect to brands through Facebook.” – State of Inbound Marketing

3. “I’m a B2B company. My customers aren’t on Facebook”

I don’t know who started this lie, but its dead wrong. Everyday thousands of more business are joining this social network giant and not just to promote themselves, but to engage with other businesses. A few years back State of Inbound Marketing reported “Companies that acquired customers from Facebook: B2C is 77% and B2B is 43%” and this was before Facebook broke a billion users, so the opportunity now is even greater!

Facebook for business, is for all businesses. Don’t believe the lies, instead put this great resource to work for you. The potential is limitless, but you have to take action. So what are you waiting for, go create your Facebook Business page!

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