• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Using Facebook Ads for App Downloads

Question for you, how do you increase sales when your product is a mobile app? The answer is easy. Online advertising is the simplest and most effective way to boost mobile app sales. When it comes to online advertising, Facebook offers one of the easiest ways to get your mobile app in the hands of new customers.

Only a Dollar a Day

You might already be aware of this, but Facebook advertising is cheap. A majority of my clients who have limited funds are able to advertise on Facebook thanks to the platform’s low daily spend requirements. Not only is the platform relatively cheap, the results you get when you spend only a dollar or two can be impressive.

Just how inexpensive are we talking? With Facebook, you can see results for as low as a dollar a day. Yes, you read that right, only a dollar a day. I feel like an “As Seen On TV” pitchman every time I type that, but it’s true.

Not only is it affordable, but it’s effective. Facebook has over 2.7 billion monthly active users. Those are a lot of eyeballs on your ads. However, a savvy advertiser knows that not all eyeballs are created equally. With this in mind, Facebook allows you to create custom audiences based on your ideal customer. I have always found the Facebook custom audience feature to be unparalleled in the world of digital marketing, with only LinkedIn coming close to giving you the same control.

Ideal for Mobile Apps

Facebook is not only a great way to reach the right audience, but it is also an ideal way to get customers to your Google Play and Apple App Store listings. Why? Because a majority of Facebook users access the platform from a mobile device. In fact, over 95% of the 2.7 billion monthly active users access the social media platform on a mobile device. This means that Facebook gives you access to a market of users who are already on the correct device for you.

Facebook has a built-in SDK to allow users to track not only ad clicks but also track actual app events. This means that you can track app installs and in-app purchases. For example, with the SDK installed, you can track how much an ad click costs and how much you are spending to achieve an app sale. This is by far the easiest way to track your ROI.

Options for Your Ads

One of my favorite things about Facebook ads for mobile apps is the ability to use various ad types including one of my personal favorites, the image carousel. This might not seem like a big deal but I have always loved the idea of several images being used to create one larger image. It’s basically a diptych for online advertising.

If you are looking to spread the word about your mobile app but are intimidated by all of your options, do not fear SMA is here to help. I’d be more than happy to chat with you about all the ways Facebook ads can work for you.

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