• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Facebook Ads for Only A Dollar A Day

If you’ve arrived at this blog because the idea of any type of advertising for a dollar a day seems too good not to explore, you’ve made a smart choice. Facebook allows for some of the most cost-effective advertising on the internet. I generally don’t recommend Google Ads to anyone not willing to spend $500 a month at minimum, and I don’t think LinkedIn ads will make an impact without a budget of $600 a month to start. However, Facebook only requires $30-$360 a month to produce results. What’s the catch? Well, it’s simple, much like most types of marketing and advertising, it needs to be done correctly.

Content Type Matters

So to get started, we need to pick out the right type of content for our ad. When utilizing the dollar-a-day strategy, nothing works better than video. Ideally, you have already uploaded a few videos to Facebook and have used them in posts. If so, you have an idea of which videos your followers have engaged with the most.

The first reason video is important is straight forward: You can track engagement down to the second. This is critical when you want to know what ads are working. Sure, it’s great to see how many people saw an ad, but isn’t it better to know how long they engaged? Knowing who voluntarily sat through your entire video and who clicked out after only a few seconds is a dollar-a-day key to success.

The other reason to use video might even be simpler: Video works. Facebook sees over 8 billion video views a day. Yeah, that’s billion with a “B”. Additionally, HubSpot reports that 85% of markets are using video. What does it mean? It means that you really don’t want to be someone who is not utilizing these impactful tools. Get behind video.

I should note that if you are not a film major, there are a lot of online options to help you create simple videos fast, but many of them will push you toward using slides with a lot of text. Facebook is not a fan of videos that are text-heavy, so I recommend using still images with slow a slow pan and zoom if needed.

Facebook Dollar A Day You Say?

It’s not the goal of this blog to walk you through a step-by-step process; rather, I want to give you an overall view of how and why this works.

The process is simple but will sound complex. Picture three buckets. The goal of this strategy is to move people from bucket #1 to bucket #2 and then to bucket #3. We only move people to the next bucket when we know they are ready. In this example, the third bucket is where we get our leads. Straight forward, no?

Now let’s turn that bucket example into an actual ad strategy. Each bucket is really an ad campaign. The first campaign can contain 1-3 ads. These ads show to anyone (in bucket #1) who fits your target market. For more information on Facebook targeting, click here. The people in this bucket will see your ads and like most Facebook ads they have the option to click on them, ignore them, watch all of your video, or only watch some of your video.

If someone in Bucket #1 (campaign #1) watches 10 seconds or more of a video… well, they must have been at least somewhat interested in what you have to say. Otherwise, why would they watch something for that long? So, we move that person to Bucket #2 (campaign #2).

In Bucket #2 we have new ads. If someone in this bucket watches one of these ads for more than 10 seconds, that means they have voluntarily watched at least 20 seconds of our videos between the two buckets. If you think about it, that’s a real commitment to listening to what you have to say. So now we take this person and put them in bucket #3 where we attempt to convert them into a sale or a lead.

Bucket #3 (the third ad campaign) is all about getting people from Facebook to your website. Luckily, we know that the only people in this bucket are people who genuinely want to learn more about what it is you have to offer. The videos we show here can be a little more on the “salesy” side.

Turn To The Pros

If this all seems like a lot, it’s because it sort of is. That’s not to say it’s overly complicated. It’s easy to find a step-by-step guide with just a simple Google search. However, the best approach is often to let the professional markets set this up for you while you run your business. Who do I suggest? SMA, of course, but if you don’t go with us, I still would recommend finding a marketer you trust that is also familiar with this strategy.

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