• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.


        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.


        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.


        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.


        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Everything Cost Something: Questions You Need to Be Asking About Your Growth Strategy

Everything cost something and seeing your business become what you’ve always dreamed has a price.  If we were rational about change, which reality proves none of us are, we’d understand how much it costs each of us to stand still.

It is extremely expensive not move forward.

The cost of not doing keeps on rising, because the opportunity cost of not taking action keeps going up. “What you don’t know can’t help you.” –  So how do you move forward? In this week’s SMA Marketing Minute we will take a look as what our actions and inactions are costing our businesses and some questions we should ask ourselves to break through fear and start creating the business we’ve always dreamed of having!

Video Transcript:

What’s going on everybody? I’m Ryan Shelley and you’re watching the SMA Marketing Minute.

From time to time I like to step back from tactics like web design and SEO and focus a little bit more on strategy and the way that we think about growing our businesses online. When it comes to marketing or sales or really just growing our overall revenue or our brand image, we have to look at what it costs us. And not just financially but what it costs in others areas of our businesses as well.

I want to focus on today just really briefly and ask some questions that I really want to encourage you to go back and think about when it pertains to your own business. What you’re doing now is costing you something.

  • So what is it costing you?
  • What does it cost you not to create that new website?
  • What is it costing you not to invest in marketing?
  • What is it costing you not to hire that person?
  • Or what is it going to cost you if you do hire that person?

Again not just the financial numbers, but the cost of inaction, the cost of action. Understanding why we do what we do helps us to move forward to our end goals. And in order to really hit that end goal, in order to really meet our desired results, we have to reverse engineer the process and understand that the decisions we make now are going to impact the decisions we have to make next.

This is something that I’ve started to do with my business; really started asking the hard questions when it comes to growing my company. What am I going to do and also what am I not going to do in order to get to my goal.

So this week I want you to just kind of think, maybe this weekend take some time and process what is it costing you? What is the cost of inaction costing me? And what can I do to change that?

You know there are a couple questions we can ask ourselves:

  • What do I not know how to do and need to pass off?
  • What do I need to learn how to do and what can I learn how do?
  • And what are the hard questions I need to ask about my business?

Starting to process those questions and how we grow our businesses and and how we take action is really going to help us get the result we desire.

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