Everything cost something and seeing your business become what you’ve always dreamed has a price. If we were rational about change, which reality proves none of us are, we’d understand how much it costs each of us to stand still.
What's going on everybody? I'm Ryan Shelley and you're watching the SMA Marketing Minute.
From time to time I like to step back from tactics like web design and SEO and focus a little bit more on strategy and the way that we think about growing our businesses online. When it comes to marketing or sales or really just growing our overall revenue or our brand image, we have to look at what it costs us. And not just financially but what it costs in others areas of our businesses as well.
I want to focus on today just really briefly and ask some questions that I really want to encourage you to go back and think about when it pertains to your own business. What you're doing now is costing you something.
Again not just the financial numbers, but the cost of inaction, the cost of action. Understanding why we do what we do helps us to move forward to our end goals. And in order to really hit that end goal, in order to really meet our desired results, we have to reverse engineer the process and understand that the decisions we make now are going to impact the decisions we have to make next.
This is something that I’ve started to do with my business; really started asking the hard questions when it comes to growing my company. What am I going to do and also what am I not going to do in order to get to my goal.
So this week I want you to just kind of think, maybe this weekend take some time and process what is it costing you? What is the cost of inaction costing me? And what can I do to change that?
You know there are a couple questions we can ask ourselves:
Starting to process those questions and how we grow our businesses and and how we take action is really going to help us get the result we desire.
So I hope you guys liked this episode of the SMA Marketing Minute. As always you can shoot me an email at email@example.com.
If you look below we have a free video training called “Building a Business that Connects.” I want to encourage you to take the time to watch it. It's only 30 minutes long. But it really will help you start asking these tough questions on how to grow your business online.
We'll see you next week! Peace.
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