• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

  • Contact

Do You Have A Goal For Your Marketing Email?

Do You Have A Goal For Your Marketing Email

Optimized email marketing is an effective tool to set a company apart from their competitors when utilized correctly. Sending emails that will help, not harm your relationship with your buyer takes time and attention. It can be hard to know where to start when writing an email unless first establishing a single goal. The more specific the goal, the easier it will be to focus the content around it. Although the body of the email is relevant, it is not the only area where details matter. To consistently create excellent marketing emails begin by asking “Do you have a goal for your email?”

Set A Goal

No one feels great about having their time wasted. Hubspot reports that 63% of people who unsubscribe from emails do so because the content they are receiving is irrelevant. (source) We know segmentation will help with this issue. But this alone won’t ensure all email sent is relevant.

Before developing email content pause to set a goal. SMART goals are a process used through inbound marketing and should extend to emails as well. A particular goal will aid in defining which segment will receive an email. It will also include a call-to-action that directs the buyer toward an action such as downloading a free offer.

Email is a communication piece that should be designed to extend the conversation. It is a tool that when used correctly will delight the buyer by giving them helpful and relevant information.

What Should My Goal Be?

  • Download an e-book or free content offer
  • Sign up for a webinar
  • Read a blog post on a website
  • Share email content with a friend who can be helped by it

The common aspect of these four ideas is that they are all action orientated, and further, they all suggest one concrete response the person receiving the email is being asked to take.

A marketing email with a call-to-action invites the reader to choose if and when they are ready to move forward in their buyer’s journey. It also reminds them that you are there to help.

Attractive Design

Emails have the power to draw someone in or turn them away based on appearance. Have you ever opened an email and thought, I don’t have time to read all of this? Have you found yourself missing content when you pull up an email on your phone? Mobile optimization is an essential part of the marketing email design. Another is the inclusion of purposeful white space. Developing skimmable content applies to emails just as it does blog posts.

Grab Attention.pngHubspot suggests in their email marketing certification that the principle of the inverted pyramid structure the body of the email.

By including details in this order, the eye is naturally drawn from one important piece of content to the next ending with a clear call-to-action.

Including white space, bolded lines to divide sections or an image shouldn’t change this writing pattern. Images should always be relevant to the content and optimized by including alt text for mobile optimization.

Each sentence needs to focus on helping the buyer achieve your pre-established goal.

Inbox Details

Once an email enters someone’s inbox, it becomes the buyers’ turn to “speak” in your ongoing conversation. Have you ever received an email and thought, didn’t I already get an email from them today? The frequency of emails is one factor in email engagement.

Your chances increase when the time is spent developing an engaging subject line for your email that is relevant to the content. I should add, engagement by Hubspot standards isn’t defined as having someone open your email. It’s important to measure email analytics by a number of people who follow through with the desired call-to-action. But email analytics is probably best explored in another blog post.

Nothing annoys me more than when a subject line infers a relationship is established only to read the content and discover it was only a ploy to get the email opened. The worst example of this is when a subject line looks something like re: Our meeting later today followed by the content in the body introducing a company or a product. I can’t unsubscribe quickly enough to emails like that. Subject lines are a point of access to build or harm trust with a buyer.

Many email templates will allow for a customised meta description. This is the sentence that will show up as a preview in an email box. Spend time creating a teaser that will increase curiosity or demonstrate how the email as valuable. An excellent example of this is when you send a follow-up email from a call-to-action.

Subject: Your webinar registration is complete

Meta: automatically add the webinar date to your calendar

This email conveys the content of the email in two short lines which are relevant to the receiver.

Additional Email Marketing Tips

Finally, don’t be afraid to have fun.

  • Emojis may trigger a SPAM filter when placed in the subject line, but can easily be added to a meta description or into the content of the email.
  • Personalize the email by including the receiver’s first name or job title. These details invite specific engagement.
  • Add your personality into the content even with informational emails.
  • Pick pictures that convey positive emotions when applicable
  • Choose an email other than a do-not-reply address

Above all, remember marketing email is an invitation for conversation. Invite your buyer to learn more about your company and consider asking them about themselves as well. If you are having trouble figuring out an email marketing strategy for your business, send us a note! We can help you create an individualized plan.

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