• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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How Inbound Can Drive Targeted Traffic And Grow Your Business Online

How Inbound Can Drive Targeted Traffic And Grow Your Business Online

Inbound Marketing is a unique approach that focuses more on the “buyer” and their needs and less on self-promotion and interruption. We live in a time where most of us are so used to having advertising everywhere around us that we ignore a majority of it. Nevertheless, companies spend billions every year trying to grab our attention. But what if we could market to consumers in a way that would connect with them on a deeper level and slowly nurture them into ‚”word-of-mouth” promoters for our businesses?

With so many other businesses looking for ways to grow online, it’s starting to get crowded. Finding a way to set your business apart from all of the noise can often be incredibly intimidating. That’s what makes the Inbound method so effective. It lays out a blueprint on how and where to get started based on the niche you are in and the goals you have set. So let’s take a deeper look into how Inbound can drive targeted traffic and grow your business online.

It all starts with setting goals. If you don’t know where you want to go, it is impossible to plan.  In order to ensure we have a clear idea of where we want to go we develop SMART goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound. So for example; By August 1st we want to generate 3 new clients, go from 5 to 8, via our website. This is just a rough example but it gives a clear picture of what you are trying to achieve. The more detailed the goals the better.

Download your free SMART Goal template here.

After you have set your SMART goals it is time to start working to achieve them! Inbound Marketing is a process. At the top of that process is attracting targeted traffic. Since this post is about generating targeted traffic the next sections will focus solely on top of the funnel, or attract stage, tactics.

Attracting new and targeted traffic to your site is essential if you are looking to grow your business online. The attract phase of Inbound focuses on 3 main areas: SEO, Content Marketing, and Social Media Marketing. All of these strategies must be based on research. The reason is we don’t want to just drive traffic; we want to drive the right traffic!

The Power of Search

SEO, or search engine optimization, is a powerful way to get your content in front of people looking for solutions to their problems. SEO is a two-step process. On-Page SEO is all about optimizing your site for the user and the search engine. This step looks at all of the on-page factors that affect your search engine rank and the conversion of that ranking into visits. The second phase is focused on the off-page factors tied to your site rank. In this phase you are building links, promoting your content, and marketing your sites to the search engines. While SEO can be done in-house, it is a time-consuming process that is always changing, so we recommend you hire a pro. Here are a few tips we suggest when looking to hire an SEO agency.

Doing SEO in-house? Download your copy of “The Ultimate SEO Checklist” here.

Create Content that Connects

Having a blog focused on your business and the services you provide for your customers is a great way to stay connected and keep people informed. Focus your content around the research you’ve done on your ideal buyer and the solutions to their problems. This will not only help position your business as an industry leader but will also help your SEO efforts.

Social Media Could Make The Difference

Over the past four months, social media has been the number 1 reference to our agency’s website. Why? We started with a great SEO strategy, generated good content on our blog and then we promoted it like crazy! Each social media network is different and the ways people use them are different. So, we tailored our social media posting around the different networks, testing timing and content to see how our audience reacted. We also made a point to be social! We connect with new people daily, answer questions and even share others’ content. Social media could be the missing link in your digital marketing efforts.

Learn how to find new prospects online using social media with our free workbook.

Refocusing your marketing efforts and embracing Inbound has the potential to grow your business online like never before. While today we focused only on the first part of Inbound, attracting targeted traffic, it is the rest of the strategy that will help take the traffic you are generating and turn them into delighted customers who promote you as well!

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