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          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

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          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

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          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

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          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

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          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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What’s the Difference Between Dimensions & Metrics In Google Analytics?

Dimensions and Metrics are closely related but very different. In order to get more out of your Google Analytics Data, it helps to know and understand the difference. In this video, I’ll go over the difference between Dimensions and Metrics in Google Analytics.

Use Google’s “Dimensions & Metrics Explorer” to find the right combinations: https://ga-dev-tools.appspot.com/dime…

How to Use Analytics and Business Intelligence in Marketing: https://www.youtube.com/playlist?list…

What Is Direct Traffic?: https://www.youtube.com/watch?v=nPZrF…

What is Referral Traffic? A Guide to Understanding Google Analytics : https://www.youtube.com/watch?v=apS1A…

Video Transcript:

On the latest episode of Hack My Growth, we’re going to be looking at the difference between dimensions and metrics within Google Analytics.

As I said in the opener, we’re going to be taking a look at the difference between dimensions and metrics within Google Analytics. We need to understand what they are so we can really know how to use them. And what are some of the constraints with each of these inside of not just Google Analytics, but the other tools that we might be using as well. But before we get started, if you’ve been watching this channel while, and you have not yet hit subscribe, please do so now. We create new content each and every week to help you get the most out of your digital marketing activities.

Why Does It Matter?

Why does this even matter in the first place? Why do we need to know the difference between dimensions and metrics? Well, the big thing is if you want to do deeper analysis, you need to understand how you can segment or break up your data in order to get a deeper understanding. If you’re going to be pulling your Google Analytics data into another tool, like Tableau or Power BI, you are going to have to have an understanding of dimensions and metrics and understanding what you can pull and what you can slice and dice with. And what’s just not going to work at all.

What Are Dimensions?

So first let’s talk about dimensions. Dimensions are attributes of your data. They describe your data in a little more detail and allow you to segment it.

So what are some examples of these dimensions?

A dimension would be something like country. So United States, Canada, India. It could be a city, Orlando, San Francisco, London, anywhere. It could also be a page. This could be the actual URL or the page title. As you can see, these aren’t actually numbers. They’re not able to be quantified. These are things that are attributes and can describe or break up your data a little bit deeper.

What Are Metrics?

What are metrics? Metrics are quantitative measurements. These are things that can be counted. These are the numbers in your actual data sets. We want to use dimensions to describe or segment or slice and we want to use metrics to understand the numbers behind each of those sections.

What are some common metrics?

Metrics are like sessions. These are the number of visits that came on your site or page views. The number of pages that somebody saw, or it could be a bounce rate, the number of people that came to your site and left before taking a specific action, or it could be your average session duration or the time that somebody spent on your site, all of these can be quantified. And these are the things that we can count as opposed to dimensions, which are more attributes or descriptions of the things that we’re counting.

The Relationship Between Dimensions and Metrics

As we said, not all of these can fit together and sometimes it can be confusing what can be used together and what can’t be used together. There are times where you run into limitations, even with tools like Data Studio, which allows you to pull a lot more data directly from Google Analytics. It’s important to understand which dimensions and metrics work together. Google has a really cool tool that you can use that allows you to select some dimensions and it’ll highlight the different metrics that you can use in order to do a little more investigation with your data. If you check out the link that we have here on the screen, and I’ll make sure that it’s below in the description as well, you can use that to begin to see which metrics and which dimensions work together.

In this video, we covered the differences between dimensions and metrics. We talked a little about what they are and how we can use them as well as a few examples. If you’ve got any more questions on dimensions and metrics, how we can pull that data, into some of our other tools like Power BI or Tableau or Data Studio, please comment below. I’d love to help you answer that question and we can create more content on that as well.

If you have any other questions related to SEO, inbound or anything else you’re interested about, please let us know as well. We’d love to continue that conversation with you here online. And until next time, Happy Marketing.

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