• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Digital Marketing for Businesses That “Don’t Need Marketing”

Are there really businesses that can’t benefit from digital marketing?

I hear this all the time, “our business is not something that marketing would help.” This thought process is rooted in the belief that a business’s sales do not come from just anyone but instead come from a small group of industry insiders. Sometimes this thought is accompanied by, “nobody is searching for what we do so there is no reason for us to market.”

So, what do you do when you hear something likes this? Are they right? In short, yes not everyone is searching for exactly what a particular business might sell or manufacture, but almost any business can benefit from digital marketing. The trick is to understand how digital marketing, and inbound marketing, in particular, impact a business.

Becoming the Authority

Let’s start by understanding the concept of “domain authority.” If you take a trip to SeoReviewTools.com, you’ll find it described as, “The authority of a website is based on the number of external backlinks, the quality and relevance of these links. ” But what does this mean? Well, to put it simply, your website’s domain authority is a search engine’s way of quantifying the quality of your site’s external links to determine how high it should rank. And we want to rank high, right?

For a more in-depth look at the technical aspects of domain authority, we recommend checking out Moz as they are the authority on domain authority. See what we did there?

If you don’t want to go in depth, then here is what you need to know. Your website needs quality relevant content. It has to be both. You also need links to other quality sites. By doing this you will not only achieve a higher domain authority score, you will also start to become your industry’s knowledge authority which is the key to this all.

All For a Good Cause

We recently helped a client who primarily worked with charities. You might think that anything dealing with charities would be easy to market, but not so fast. Their particular service was so new that nobody would ever think to search for it. However, we were able to make them a go-to source for all things “charitable cause,” and thru that we started to drive traffic to their site. The types of people we were driving were interested in charity as a whole, but when they got to the site they said to themselves, “Hey, these people know their stuff and I see that they help charities. I’ll have to check out what they do.”

By the end of our work with them, we were driving over 2,000 visitors to their site each month and almost none of those visitors were aware of their product. But a lot of them were the type of people who were in need of their product.

Think That’s Amazing? Check This Out!

So now you are starting to see that your business may indeed need digital marketing but you still don’t think it’s totally right for you. Maybe you think that your company sells something so niche that its audience really can’t be captured. You’re not alone. I encourage you to check out the success Bliley Technologies achieved through the use of digital marketing. I can assure you that if digital marketing can work for a company as niche as Bliley, then it can work for yours. I don’t want to take up this entire blog talking about their success so, I encourage you to check out a case study we did on how Bliley Technologies benefited from an inbound digital marketing campaign.

Getting Started With Digital Marketing?

I’m not going to lie to you. I am truly proud of our work here at SMA, and I think we are at least worth a phone call. We can discuss your marketing needs and see if we would even be a good fit for each other. After all, a phone call can’t hurt. But, I get it, maybe you need more time and have more thinking to do. If this blog doesn’t result in a conversation with us, that’s okay with me as long as it helped you. I’d also like to recommend reading 6 Signs It’s Time to Hire a Digital Marketing Agency to get some more food for thought.

However, if you do want to set up a time to talk we are here to listen.

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