• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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3 Key Differences Between Bing SEO and Google SEO

Within the last few years, Bing has continued gaining traction, comfortably holding the second position in the search engine market, behind its leader, Google. Ensuring your website is optimized is the safest way to ensure your site can be found by your potential customers, no matter what search engine they’re using.

While Bing and Google share many of the same SEO and ranking factors, there are a few key differences you should be aware of. Keep reading to find out what they are.

Bing SEO vs. Google SEO: Key Differentiators

1. Keywords

Keywords are essential to any solid organic search strategy for your text-based content. But, you should know that there are a few differences between how Google and Bing understand keywords.

Google employs what is known as semantic search to improve the accuracy of understanding a searcher’s intent. This has given Google the ability to not only examine keywords but also understand keyword context.

When optimizing your site for Google, ensuring each article or page uses exact match keywords won’t make or break your chances of ranking. Instead, Google prefers SEOs create comprehensive pages backed by relevant keyword research. This allows SEOs to focus on topical relevance instead of exact match keywords. Google can then use its semantic ingenuity to understand your page better and help it rank for an exact match keyword as well as other variants of the keyword.

On the other hand, Bing struggles to contextualize keywords and its Webmaster Guidelines advise using precise, targeted keywords whenever possible. This suggests that you may find that you rank higher in Bing SERPs when you use straightforward keywords that exactly match the terms you’re targeting in Bing’s search results.

2. Bing vs Google Backlinks

Both Bing and Google value backlinks and consider them a positive signal for domain authority. However, there are a few differences in how the platforms judge link quality. 

When it comes to backlinks, Google always prefers quality over quantity. Fewer high-quality links are worth significantly more than hundreds of spammy, poor-quality links. Google ranks websites with authoritative backlinks and high-quality content. To Google, these indicators prove that your site is a trustworthy and quality resource, worthy of citation.

Bing also values high-quality links, but the way they judge quality is a little different from Google. Bing places a lot of emphasis on domain age. If you earn links from well-established domains that have existed for quite some time, you’re likely to rank high on Bing.

Bing also likes to see backlinks with domain extensions like .gov, .edu, and .org. Bing considers these domain extensions to be high trust signals.

Some even argue that Bing places more emphasis on the number of backlinks you receive as compared to Google. While this may hold some truth, I’d recommend always focusing your link building strategy on obtaining quality links and not succumbing to the idea of building as many links as possible.

3. Social Media Signals

Despite a lot of speculation, Google denies that social signals play any sort of role in page ranking.

Bing, however, places a ton of importance on social signals. Bing considers sites that are mentioned on social media platforms like Twitter or Facebook as more valuable and relevant for ranking on its SERP. The more likes, shares, recommendations, etc. your website has on a social media platform, the better chance you have to rank on Bing.

4. Multimedia Content

Multimedia content includes any type of data or information that can be transmitted, stored, and manipulated in a form other than pure text. This includes audio, video, and image files. For consumers, multimedia content presents an opportunity to communicate with a website’s visitors in a visually appealing way. Instead of users having to read through long blocks of text, consumers can simply view video content that explains the same concepts in much less time.

Adding multimedia content to your website also has numerous SEO benefits due to its ability to keep viewers engaged and subscribed for longer amounts of time. While Google does index multimedia content for certain searches, they are not as heavily weighted as factors such as keyword density and link patterns when it comes to ranking on their search engine. However, Bing rewards companies that integrate multimedia into their web pages with higher search rankings because they place more emphasis on media-rich sites over those without any visuals at all. Including video in your marketing strategy is a great idea for both Bing and Google search queries.

The Secret to SEO Success

Whether Bing or Google, ensuring your website is fully optimized is key to your success in search. Implementing a strong, quality SEO strategy is not only beneficial to a brand and its marketing efforts, but it is critical to its web presence.

Need some help? If you’re looking to boost your search engine rankings, contact SMA Marketing today! As digital marketing and search engine optimization experts, we have the skills and knowledge to drive the right organic traffic to your website.

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