• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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One SEO Browser Extension I Can’t Live Without

There are thousands of SEO tools available online but not all of them are quick or easy to use. I love finding tools that make research and optimization easier. In this video, I’ll share one of my new favorite SEO extensions.

Check out Detailed’s browser extension here. 

Video Transcript:

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Using Browser Extensions

Browser extensions can be very helpful to make our lives a lot easier to collect data and get a better understanding of the websites we’re working with and they’re helpful tools in our everyday lives. We’ve got things like Lighthouse by Google, maybe it’s Tag Assistant, something like here, Replacing Your Cash.

Detailed, a New Browser Extention

Today, we’re going to be talking about a new browser extension by Detailed and this is built for SEOs, people who are doing search engine optimization all the time that want to get more out of their browser extensions and get a quick look at what’s going on, on a specific page.

You can get this browser extension over here at detailed.com/extension. We’re going to talk a little bit about the features that this extension has and how you can leverage it to help you work smarter and faster. Like I said, once you have it installed, you can just pop this open. It’s going to give you an overview of the title tag, the meta descriptions, is it indexable, what’s the canonical?

Available Information

It’s going to give you information about your robots’ tags, keywords, publishers, any of the information shows you your htags right here. Images, the links I use see things like your robot’s TXT and your sitemap. All right there within one tool, you’re going to get a lot of information in literally one click. What’s awesome is you can go in here and dive deeper. I can look at all the different headers.

Here’s how they’re stacked up and here’s how they’re separated among this site. I can look at all of the different links in the site and the anchor text that are associated with it. I can take a look at the images and I can export anything that doesn’t have a title or an alt text. I can take a look at the Open Graph and the Twitter card summary to see what’s going on there and I’ve also got some quick links. Let’s say I want to run this site in my Majestic. Well, I just hit that button and it opens it up in Majestic and I could easily see the details right there. Or let’s say I want to pull it here and SEMRush. Again, it’s going to open up my favorite SEO tools right here for me. I can quickly get in and do some analysis.

A Time Saver

This can save a lot of time, especially if you’re doing this quite a bit right and you’re looking at sites and you’re trying to dive into stuff for customers or somebody emails you and you want to know is this a site I want to work on? You can quickly use this browser extension to uncover some important information about that site and to take a deeper dive. It’s also got some cool extensions, so if I right click here, right here, the details extension shows up here so I can highlight any no-follow links on the site and it should start doing that for me if there’s any no follow links here. I can also do things like performing a search query. Now search queries again or sometimes, we’ve got to remember what those queries are and how to use them.

Well with this tool you can easily click in, it’s going to run that search query for you. This is a cycle of search queries, so it’s going to pull all the results for this site for me. With that right click, I can go over here and do another really cool search query that then teaches a lot for sites when you’re digging into them and define any anomalies or any issues with a site. We can do a lot of cool things, search queries just by installing this detailed browser extension.

It’s like I said, it’s great for people who are doing SEO all the time, looking at audits, looking at client’s sites, trying to uncover new ways to gain an edge and to learn more about what’s going on. And it’s helpful before you’re getting into a project or when you’re starting a project to know what is going on.

This video today was about a little hack, which is this browser extension. Go ahead to detailed.com/extension. Check it out. Let me know what you think. Let me know some of the other things that you’re using to help you promote yourself and leverage SEO. Until next time, Happy Marketing.

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