• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

  • Contact

Our Data-Driven Content Marketing Process

What’s our secret to creating high-quality content that converts? The key is our data-driven process.

At SMA Marketing, our content marketing process begins with a solid strategy, backed by data.

It’s All About Your Buyers

We start with your buyer persona. We ask these questions:

  • What are the pain points of your target buyer?
  • What questions are they asking when trying to solve their problems?
  • What keywords and phrases are they searching?

Then we take a deep dive into those keywords. We research the following:

  • What does Google tell us about how often those terms are searched?
  • What are some related keywords?
  • What keywords are competitors using?
  • What content do we need to add to your website to outrank your competitors?

We also map out your sales funnel and buyer’s journey. What content do we need to add to your website that will attract buyers, convert leads, and close customers?

Sales Funnel Infographics 600 x 300

Let’s use blog content as an example. Once we have a solid list of keywords and questions buyers are asking, we create a content strategy and execute it with a content calendar to keep content production on track. Consistency is essential in content marketing.

The 4 Ps of Content Marketing

We break it down into 4 stages – The 4 Ps of Content Marketing:

  • Production
  • Publication
  • Promotion
  • Performance

The 4 Ps of Content Marketing blog image

In Production, we use our in-house team of expert writers to craft SEO-friendly blog content that educates your readers, builds trust, and leads them down the path to conversion. We carefully proofread and edit, then give you the opportunity to review and approve your articles.

In Publication, we format the article on your CMS, such as HubSpot or WordPress, ensuring consistent style and formatting. We add calls-to-action to lead readers to conversion points.

In Promotion, we share your content on your social channels, as well as link sites and directories, to ensure maximum visibility and reach.

Then we track the performance of your content, making adjustments to optimize our efforts and help you achieve your goals.

Creating Resources for Conversion

We use this same process to create, publish, promote, and measure the performance of other content resources that help convert your audience into leads, such as videos, emails, infographics, and eBooks like this example.


Related article: Crafting the Perfect Offer for Your Persona

It all comes together when you see the results in your improved search engine rankings, increase in leads, and ultimately more sales.

Contact us to learn more about how we will put our data-driven content marketing process to work to help you achieve your business goals.

New call-to-action

Search by Topic

  • All Resources
  • SEO
  • Digital Advertising
  • Content Marketing
  • Web Development

Get Up-To-Date Digital Marketing Tips and Tricks Delivered Straight to Your Inbox!

SMA Marketing Digital Marketing Agency Giving Back to Kiva Making Loans