• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Cultivating an Online Community

The combination of constantly changing social media algorithms and social users seeking a more personal connection has created an opportunity many small businesses and industry experts are incorporating into their marketing tool belt. This tool is the development of an online community. Small businesses, third-party sellers, and niche writers can all utilize a strategy of going deeper with their audience to establish a space online where sellers and buyers have direct access to each other. Ideally, an online community will help everyone cut through the noise of the internet.

There is more to an online community than setting up a Facebook group and inviting your friends. Cultivating an online community requires time and attention on the part of the group organizer, but when executed strategically is an ideal inbound strategy.

What is an Online Community?

An online community is a space where people communicate. They may gather around a similar niche, type of employment or hobby, but the goal is the same. An online community forms when people with like-affinities are invited to connect through an online platform.

Some examples include:

  •         Facebook Groups
  •         Google Plus
  •         LinkedIn Groups
  •         CraigsList
  •         Quora
  •         Patreon

Patreon is a membership platform that makes it easy for artists and creators to get paid.” Many Podcasters utilize this platform instead of seeking advertisers for their Podcasts. For a small monthly fee (I’ve seen the rate as low as $3 a month) a Patreon Supporter gains access to a platform with exclusive content and more direct access to their favorite Podcaster.

For almost any niche and hobby you will find a free online community, but the option to establish a group with a small monthly membership fee is one to consider. This is especially helpful for someone seeking to join a group kept smaller intentionally allowing for more direct access with the group members.

Why do I Need to Build an Online Community?

If you are finding it difficult to attracting new customers or you are attracting potential customers, yet have a hard time keeping them engaged after the initial sale, an online community can provide a space for continuing education and engagement with customers.

Online communities are also a great space to network with other people within your industry and expand your network of colleagues or potential business partners.

How do I Cultivate an Online Community?

Cultivating an online community will take some time and effort, but it is well worth your investment in order to establish a space to interact directly with people who are interested in the products you sell or the services you provide.

A well-developed Buyer Persona will help you quickly target your ideal group member. After you define your community member a little prep work should occur before you send out invitations.

Write out community guidelines in a clear and concise section of your platform. For example, if you are utilizing Facebook, you can upload a document with guidelines as well as add a pinned post to the group wall.  The instructions may include limiting how people interact to include only helpful and instructive comments.

After you invite people it’s a good idea to welcome members and direct them to read the guidelines. Provide a few questions to help get interaction started, but after that seize the opportunity to observe the group interactions. As an observer, you will likely learn more about people’s personalities, but you can also discover the pain points people experience around your community.

Let’s say you have a new product that you recently put out for sale. Although many people have signed up for more information, few are following through to purchase your product. By creating an online community, you can uncover why people aren’t completing a purchase. Perhaps your price point is not aligned with potential customers’ perceived value of your product. With this new information, you can develop marketing information to explain further exactly why your product is valuable.

Another benefit of an online community, as previously mentioned, is that as you interact with your ideal consumer you can uncover pain points. For example, let’s say you are offering individual instruction on new software and you are having a hard time booking teaching sessions. Your online community will give you direct access to ask when people prefer to schedule meetings. You can then adjust your calendar to accommodate the preferences that overlap with your availability.

By creating an environment where group members can directly interact with you, you can individualize a buyer’s journey and promote your product or service. Still, cultivating an online community is also about serving your people! Be strategic about the content you share in the group. Find helpful articles from sources other than your website and share them with your community. Ask engaging questions and then stay silent as people comment. Thank people for their responses.

Encourage others to share content as well. Pay attention to what member post and why. This can be very helpful as you plan out your content calendar. Finally, develop KPI’s to help you measure the effectiveness of your online community.

Let’s Review:

  •         Define who belongs
  •         Extend personal invitations
  •         Clearly communicate community guidelines
  •         Engage, Interact, Engage, Interact (listen more than you talk, especially at first)
  •         Be a cheerleader
  •         Share helpful information from sources other than your blog
  •         Give your community members space to interact with each other
  •         Create KPIs to measure goals you’ve set for your community

Cultivating an online community is an effective inbound marketing strategy for a small business, author, or service provider. There are multiple ways to interact with online communities through platforms such as Quora or CraigsList. By creating your own group, you can ensure you are reaching your ideal buyer early in their buyer’s journey and walk alongside them from potential customer through evangelist.

Ready to start developing your online community? Start with a thoroughly developed buyers persona.

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