Increasing competition and an online audience with a decreasing attention span, make it a challenge to find the best and most cost-effective way to market your business. Throw in the fact that many industries are dominated by large companies with huge marketing budgets and the task can seem overwhelming. But thanks to the internet, every business has an equal opportunity to share their story with people they are trying to connect with.
For many small and mid-size businesses, finances can be tight and marketing is often the first area that gets cut. But marketing doesn’t have to cost an arm and a leg. Some of the most effective strategies are things you can do on your own at little or no cost to you. Below you will find 75 creative online marketing strategies for your business. My hope is that you not only read this full list, but put a few of these into practice and watch your business grow!
Your blog is a great place for you to share your expertise with your target audience. The only expense blogging should really cost you is time. Use these strategies below to maximize the effectiveness of your blogging.
Social media gives you access to billions of people across the world. I realize that most of you may not be targeting the entire world (if you are, it's probably not the best use of segmentation), but with that said, social media is extremely powerful for building a loyal following for your business. Try these strategies to build a following that will share your story.
Your website is probably your most important online marketing asset. Using it to its full potential is like having a 24/7 sales and marketing team that never takes a break and is always on task. Here are few ways to boost the marketing potential of your website.
Creating content that people want to engage with is extremely important. But content is far more than just blog posts and press releases. Check out these great ways to market your business and your content in a more exciting way.
It’s not enough to just drive traffic. To grow your business, you need to convert and nurture your prospects into leads and customers. Check out some of these simple and cost-effective
These are just some of the many online marketing strategies you can use to grow your reach. The best part, most are 100% free and a few have very low costs associated with them. If you’re on a tight budget, there is no excuse not to market yourself. We hope you found this list helpful, but more, we hope you try a few out. Take action and make growth a priority!
We’d loved to hear your feedback on any of the items in the list and how they’ve worked for you! Comment below and let’s start a conversation.
Editor's Note: This article was originally published November, 2015 and has been edited for accuracy and completeness.
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