• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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9 Simple Tips for Creating Better Tags

When it comes to on-page SEO, there are few elements that are as important as your <title> tag. Your page’s titles tell both search engines and your users what the main theme of your website’s page is. This important element is frequently overlooked by site owners, but if leveraged correctly can result in more search visibility and higher click-through-rates.

The <title> tag is located in the <head> section of the HTML document of your website. It is the only piece of meta information that directly influences relevancy and ranking.  In this post, I’ll share 9 simple tips you can use to create better <title> tags for your website.

1. Place Your Keyword at the Front

Where your keyword is placed matters. The positioning of the keyword shows the search engines what is most important. If you want to add your brand to the title, do so at the end of the tag. For major brands, you may want to consider having your brand name in front, because it could increase CTR. But for most pieces of content, the keyword should be the first word or as close to the front of the tag as possible.

2. Limit the Length to 50 Characters (Including Spaces)

Ever see a title that is cut off in the SERPs? Looks awkward, doesn’t it? Content in the <title> tag after 50 characters is most likely given less weight by the search engines. Furthermore, content over 49 characters gets cut off in the SERPs. 

There is no set rule on how many characters Google will display because it is actually based on pixels. Currently, title tags can go up to 600px, but to be safe, I recommend keeping them within 480px-550px. This will ensure that your full title appears in the search results.

One thing to note is that just because you have a <title> tag, doesn’t mean that Google will display it in search. Google is choosing what to display based on several different factors and may at times modify your title to meet the needs of the end user better.

3. Incorporate Keywords and Phrases 

While this seems obvious, many simply don’t do it. Be sure to include the primary keyword or phrase into your <title> tag.

4. Target Longer Phrases if Relevant 

Choosing to include valuable and descriptive long-tail keywords or phrases can add a lot of value to your content. Use as many relevant terms or phrases as you can that add context to what your page is about.

A word of caution. Don’t use the same terms or phrases on multiple pages. You want to stick the rule, “one page, one purpose.” Don’t force the search engines to choose between two pages on your site; they may get it wrong.

Use long phrases to add context and help both your users and the search engines get a better understanding of your site’s content.

5. Use A Divider 

When you are separating descriptive text from brand text, use a divider. You have the following options to work with inside your <title> tag; |, >, -, and : all of which work great. If you want to show hierarchy, you can combine them.

 For example: “Brand | Product Name > Product Style: Model.” 

This can help increase the CTR in the SERPs by telling the users a lot of great information about your page in one line.

6. Focus on CTR and Conversions 

Getting more visibility in the SERPs is great, but if no one clicks on your link, you won’t be there very long. The goal of good SEO is focused on creating connections and conversions. For your organic visitors, your <title> tag is often the first piece of content they come in contact with. So focus on creating titles that drive action and point towards conversion.

Using Search Console and Google Analytics you can learn what is working and what is not. Adding a <title> tag should never be a “set it and forget” tactic. Just like site content, it should be measured, tweaked and changed as needed to improve the overall CTR and conversions of your site.

7. Target Searcher Intent

Understanding why someone is researching or querying a keyword in the search engines will give you great insight on how to optimize your <title> tags. For instance, if the searcher is looking to purchase or download something, make sure that your <title> tag is action-based. If the query is around researching something, be more descriptive.

User intent is one key element of SEO that all site owners need to understand. This will help you not just to better optimize your site for search; it will help you optimize your site for the people you want to reach and engage with.

8. Be Human

It’s easy when optimizing sites on a technical level to forget about the people our site is reaching. Sure, to add the right keywords and phrases, but make sure that a person can easily engage. After all, they are the ones who take action on your site.

9. Be Consistent

Consistency builds trust. Once you have developed and determined a formula that works for you and your audience, stick with it. This not only helps your users, but the search engines pick up on this as well.

Your site’s <title> tag is one of the most important on-page elements used by search engines to determine the relevance of your page. Many sites would see a huge increase in relevant traffic just by simply optimizing their <title> tags to match the context of their site. Sure, all of this takes time and effort, but when it comes to search, having a strong foundation and clear context is what always wins. This is why investing in research and developing great <title> tags is worth the effort!

On-Page SEO Guide

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