• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Creating A Better Landing Page

If you are new to the blogging gig, you might not have heard the term, Landing Page. You don’t have to know what something is to have used it. My guess is that at some point in your website browsing, you encountered an offer that caused you to subscribe to an email list. You connected with a blogger or a company and wanted to hear more from them, so you clicked on the special offer and ended up on a special sign-up page. That was an encounter with a Landing Page, and the author’s goal was accomplished when you input your email. The goal of this post is to give you some things to consider when creating a better landing page for your website.

Ryan explained, “The goal of a landing page is to get your visitor to fill out a form where they share some of their information in exchange for some of your awesome content.” Landing pages have a place on any blog as a way to share content or special documents. They also are an information collection system that never turns off for you. Landing pages can be a great thing, but just like any aspect of your blog, they can work against you if not created well. Creating a better landing page begins with the content. You want your offer to be a solid one. This is followed by your landing page layout presenting your offer. The details of a Landing Page is the third aspect to focus on. These areas of focus will help you take your landing page from annoying to attractive and hopefully will help you increase your conversion rate.

Table of Contents


When it comes to best practices of landing pages, HubSpot has some really great information. Their training begins with the point that a great landing page begins with a “clear, concise action.” Going back to the goal of a landing page, you want to collect your reader’s information.

Your Landing Page gives your reader a gift of some sort. In exchange, you will collect valuable information on your unknown reader. In the Hubspot sales process, this converts a visitor into a lead. If you aren’t selling a product Landing Pages can still be valuable. You can use this to help your readers sign up for an email list allowing you to send your blog content straight to their inbox. It can also be a place to give something free to them.

Best practices for how to obtain the content will have direct actions to take, clear instructions, and a great explanation of what the transaction includes. Allowing your reader to easily obtain your offer isn’t enough. Your freebie must be excellent.

Your content will be most attractive to your readers when it surrounds the subject of your blog. If you blog about gardening your offer might be a chart of the best months to plant your garden. It could also be a something more in-depth like a free ebook “50 Tips To A Fail Proof Garden”. Another offer might be a link to a webinar or subscriber only video link where you show what your garden looks like, how you plot out the area and how you transfer a plant from pots to the ground.

Each of these offers will be attractive to a gardener, but the labor and possibly costs involved on your side are much different. Since each offer varies in the depth of content offered so will the information you collect. The bigger the offer, the more details you can ask about your reader.

You might be wondering which offer is the best for you to create. If you are having a hard time deciding, you will be happy to hear that the answer is you don’t have to choose. Having multiple Landing Pages allows you to better personalize the buyer’s journey. Whether your ultimate goal is to sell a product or simply to make a more personal connection with your reader, the journey is the same.

Read more about the importance of great content here: Stop Posting Crappy Content: The Art of Creating Content With Purpose.


You want your Landing Page to be as clean as possible.  HubSpot suggests keeping all, or as much wording as possible, above the fold line. Helping your reader see all the information without having to scroll is a key part of having a great layout. A fold line will vary depending on what platform your reader is viewing the page on, so don’t stress too much about it.

Another key aspect of your Landing Page layout is the placement of the information form. You want to make sure the information you are collecting is easy to fill out.

I love this article offering several examples of Landing Pages. As you will see, there is a significant amount of variety in the pages Hubspot has compiled. The length varies. The amount of content varies as well. You might consider modeling your own Landing Page after the one your eye is drawn most to. The great thing here is that you can go super simple, or add some details – either is fine.

When it comes to a formula, it’s important to remember to make sure your Landing Page has direct actions to take, clear instructions, and a great explanation of what the transaction includes. Those key informational pieces could be the difference between leaving your reader confused and frustrated versus them signing up for more of your content.


In the end, the details are what separate the good Landing Pages from the bad ones. Remove all navigation tools from your Landing Page. This will help it to stand out as well as give it a cleaner look. You will also want to remove other links which might allow your reader to navigate away from the Landing Page.

Make sure you don’t have any misspelled words or inaccurate information. You also want to spend some time making sure you have a user-friendly form to fill out. Ryan has already outlined the key points in creating a great form:

When creating a form, it’s important that we use best practices to improve our conversion rate.

A few tips when creating forms

  1. Make sure your ask matches your offer. Don’t ask for too much information from your visitor.
  2. Keep it clear. Don’t make them work harder than needed.
  3. Redirect them to the offer page. In-line thank you’s are less personal and less effective.

So now you are ready to create your first Landing Page. As you might have gathered this begins with a content offer of some sort. That might be a simple sign up for an email letting your reader know you have posted a new blog post. It doesn’t have to be complicated. If you are feeling overwhelmed with the idea of creating a Landing Page, don’t stress. Great resources are at your fingertips. Check out this video where HubSpot’s free version is explained. It might be the springboard you need to get your first Landing Page launched.

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