When it comes to creating the best content for my blog, there is one phrase that keeps me focused. We need to create content with a purpose. With two million blog posts going up daily, it’s possible to get lost in the crowd. The blogs that draw the largest crowds of readers have more than fancy logos. They have content filled with personality that is engaging and informative. Here are several tips to help you create content which will rise above the noise.
Spend time creating a list of topics to write on. You will want to make sure they are relevant to the subject you have created your blog around. That being said, this shouldn’t be a hard thing. You are an expert in your subject matter, which is why you started your blog in the first place! There isn’t an exact science to creating a content subject list, but hopefully, these ideas will help you get started.
Taking time to dive deep into your subject matter as well as what others are writing about will help you to think broadly about a variety of topics. Inspired writers write. You may find that your view opposes current information on a different blog. You might discover you have additional information that hasn’t yet been presented. Regardless of what you learn, positioning yourself to be inspired will help you develop strong content.
Although you will spend the majority of your time on the content of a blog post, having a great title will draw people to read the content you’ve worked so hard on. Personally, I hate when a blog title is misleading. It’s become a habit of my friends to post an article on Facebook with a disclaimer that says something similar to “Read the whole article before you comment!” This disclaimer is included because people use the title of an article or blog post to determine the author’s content. To take the point further, people often decide whether or not to read an article in part because of the title. Taking time to develop a headline that attracts a reader who will learn something from your content will help build trust, resulting in readers who return again and again because they know your writing is relevant.
Besides the title reflecting the content of the blog post, a catchy phrase in the headline will draw in the right readers. The Advanced Marketing Institute has a free tool which will analyze your blog title. The analysis will give you insight into ways to strengthen your score as well. The title of this blog scored 42.8%. The first title I chose scored 27%. I swapped out words and rearranged things until a score I was happy with was achieved.
Hubspot explains you need to watch the tone of your content. It’s important that you speak in an authentic voice. You also want to make sure to stay focused on the information you are presenting. It’s better to keep your writing conversational, even with academic topics. Aim to write to your readers, not to elevate yourself above them. Humor is always a great addition, but keep it clean and relevant.
Writing tangents can be detrimental to a blog post. The typical blog post is between 500-1000 words. It’s important to use all of those words to surround the subject you promised to present in your title and first paragraph of your post. Short attention spans will stay focused for the length of the article if your post is interesting and informative.
There are a variety of words that can be included within a sentence structure to convey the same idea. That is to say; you can say the same thing many different ways to get the same idea across. Newspaper reporters write at an average of an 8th-grade level. They are doing this to reach the largest audience.
Hubspot also suggests avoiding as many acronyms as possible. The idea is the same; acronyms won’t be understood by everyone reading the post.
Misspelled words can be a distraction. Using a program like spellcheck will catch most of the errors. Grammarly will take things a step further and offer suggestions on sentence structure. This process, although tedious, is a key piece of creating excellent blog content. Any professional publication has multiple sets of eyes reviewing it, and your blog posts should always convey that you too are a professional. Spending time rereading your blog posts will help ensure you are presenting your topic clearly. For a list of free editing tools, check out this post.
Writing your expert blog post should be a fun process. There will be times you feel rushed to get a post scheduled, but overall, your language and style can still convey a cheerful presentation. Consider adding humor or asking the reader to engage by answering questions. These help to reveal a welcoming personality that is warm and interested in developing a relationship with readers. Your blog is a chance to display your passion and knowledge for others with similar interests. Your words might help someone solve a problem, make a decision, or broaden their view. Whether you help guide someone towards the best purchase or assist them to increase their business revenue, your blog will be making an impact, and that’s worth the time and effort to create strong blog content.
Writing a blog post that stands out in the crowded internet is achievable for many people, but it won’t happen without hard work. Taking the time to create a blog post with strong content will be a leap in the right direction. Including an attention-grabbing headline along with a post written in clear, concise language will draw the right readers in. Providing informative content that speaks to their interests and needs will make them read to the last sentence. Having a tone that is relatable and relevant will keep them coming back.
Good luck! I hope these 7 tips help you as much as they've helped me create stronger blog content. I’d love to hear your favorite writing tips so be sure to comment below.
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