• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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How to Create a Marketing Strategy that Gets Results

So, you want to grow your business and your influence. Great, but now what? Many business owners head over to the largest source of information in human history, Google, and begin to search. Just a quick search around “how to grow my business” will deliver millions of results in seconds. But how do you know what will work for you? Who are the experts you can trust? What marketing tactics are overrated?  I am sure these are all thoughts you’ve had at one point or another. 

Information is no longer a problem. We have access to nearly every piece of content ever written. Sadly, with all this exposure to content and information, many still don’t take advantage of it. Another way to say it is, “we are drowning in information, and striving for wisdom.” There is a huge difference between knowing something and being wise.

Knowledge is only powerful if you use it. Wisdom is knowing when and how to use your knowledge.

So why am I talking about wisdom on a blog that focuses on marketing and growth hacking?  Great question. It’s easy to get caught up in trends and what worked for others and assume that it will work for us. I see this all the time. One company does something unique and works great, so everyone else tries to copy it. As you can probably guess, those that chased the trend didn’t see the results for which they were hoping.

There are a number of reasons these copycat tactics fail. But here are the top 3 reasons copycat marketing doesn’t work.

  1. Lack of Strategy
  2. Lack of Ownership
  3. Lack of Connection

Lack of Strategy

When a company or agency comes up with a creative growth hack for a company, there is usually a lot of planning and testing behind it. While there are moments when a great idea just comes to mind, most of the time, the team has put in a ton of time and effort into creating a strategy that is focused, targeted and unique. When you copy someone else, that is not the case. You haphazardly take what someone else has done and duplicate it. Without a clear strategy, you’re shooting in the dark.

Lack of Ownership

When you invest in creating something, you build a connection to it. Just think about that statement. What was the last major project you focused on for a considerable amount of time and energy? How did you feel when you finished? Where you proud of your work?

Now think of a solution someone gave you. Do you have the same feeling towards that as you do the one you created?  When we take time to invest in something, we have ownership which drives us towards success. When you don’t have ownership, you typically don’t have the drive to push through when things get tough.

Lack of Connection

All great marketing does one thing well; it creates an intimate, deep connection with its audiences. It’s our feelings that cause us to move and take action. When you copy someone else’s work without taking time to see what your audience needs, you are setting yourself up for failure. You need to discover what moves your audience and create a campaign that will connect with them.

Now, I am not saying we can’t use what worked for others. In fact, using what worked for others in our strategy can be extremely powerful. But before you just copy and paste, you need to do your homework. Here are some guidelines to use before “stealing like an artist” and borrowing tactics from other successful campaigns.

Know Your End Goal

This is the most important and yet most overlooked element when creating a campaign. Without defining what you are after, how will you know you have reached your goal? When I say know your end goal, I mean get really specific. What do you want to achieve? What end result will succeeding mean to your business? What will happen if you don’t meet your goal?

Take time on this part. Get crystal clear about what you want before moving forward. The answer to this question will help direct everything else. Attaching the meaning of the outcomes will give you a reason to press through when things get hard. As we all know, no plan, no matter how perfect, ever goes exactly as we envision it will.

Know Your Market/Audience

Not everyone will want your product. The sooner you can come to terms with that the better. What you need to do is find out who needs what you are offering. Find the people who do not just want what you offer, but have the means to purchase it. There have been a number of companies that built passionate fans bases only to fail because their audience didn’t have the means to buy what they were selling.

Just knowing who your audience is, is not enough. You need to understand how they communicate and prefer to receive communication. Too many companies only focus on trends and spread themselves so thin with that nothing works. They try Facebook for a week, Twitter for a few days, SEO for a month and don’t get results, so they quit. Take the time upfront to know where your audience hangs out and what methods of communication they prefer. Then, talk to them. Build a relationship and solve their problems.

Execute with Precision

You can have the best strategy in the world, but if you fail to execute, you will get poor results. Execution is what separates those that win from those that fail. While not everything will go perfectly, you need to make sure that you deliver the core of your message with precision. This means the right tone, words, and visuals provided at the right time. If you nail your execution, you will see results.


So what if your first try doesn’t go as planned? Should you just throw in the towel and assume you’re not good at this marketing stuff?  No way!!! How does that saying go? If at first, you don’t succeed, pick yourself up and try again. When building a strategy, don’t expect to get it perfect the first time and don’t wait until it’s “perfect.” Execute, measure, adapt and execute. That is how you find out what works.

So what’s next? Great question! To grow your business, you need to market. While it’s noisier than ever before, smart companies are producing outstanding results by crafting customized strategies that meet their needs and the needs of their audience. You don’t have to be an expert to get started, but you do need to invest in getting it right. I recommend learning from what others are doing and “steal like an artist.” But don’t copy and paste. Take what is good and put a fresh spin on it. Remember you want to have ownership and create a meaningful connection.

Then take things to another level with further optimization and customization. First, get clear about what you want to achieve. Be specific and make sure you can measure your results. You can’t manage what you don’t measure. Get to know your audience and how they prefer to communicate. Then execute your plan with precision. Likely you’ll hit a few snags, but that’s ok. Look at the results and adapt and execute again. The key is to keep pushing. It took me a year of blogging three times a week to start seeing results. If I had quit when I saw only minimal results, I would never have reaped the rewards. Find out what is working and do more of that! Success comes to those who persist.

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