There’s no doubt that social media posts with eye-catching visual content perform better than those without these elements. Humans are more likely to stop scrolling to look at a photo or watch a video, than to read a post. 90 percent of information processed by the brain is visual. In fact, the human brain processes images 60,000 times faster than text.
Now that you know how important it is to have visual content - how do you go about creating it? These eight tips will help you create effective visual content to increase engagement on your social media platforms.
First things first, it’s crucial that your visuals all align with your brand’s content marketing strategy. Every piece of visual content should have a purpose within the overall strategy and should be consistent with brand appearance. This includes the brand color schemes, font styles, logo usage, and any other style guidelines used.
When you create visual content, you should always take the basic principles of graphic design into consideration. These basic rules, or guidelines, allow designers to craft visually appealing, effective content.
Basic Principles of Graphic Design
Every social media platform has its own specs for images. Using the same image for all platforms will result in some images being pixelated, blurry, or cut off. Before creating visual content, ensure you use the right proportions for the individual platform.
One of the most popular trends among social media users is the use of animated, moving images - or GIFs. Users often use these as reactions in comments, but they make for great content to post as well. Find out how to make GIFs here.
One of the best ways to get more use out of your blogs or articles is to recycle the content into an image to use on social media. Repurpose content into eye-catching infographics, charts, or slideshow videos. Imagery like these can help make text-centric content more digestible and memorable.
Consider inclusivity in every design and post. Without accessibility, you miss out on connecting with portions of your potential audience. Inclusivity includes closed captions in videos and alt text or captions on photos. Find more tips for inclusive design can here.
There are several free resources that can be used to create visual content for your social media strategy. Tools like Canva allow you to create graphics quickly and easily with hundreds of existing templates and options. Photo resources, like Pexels, have copyright-free images and stock photos to use in designs.
Most importantly, think creatively. There are a lot of competing brands out there, all looking to snag a captive audience. When creating visual content for social media, get creative and think about what your target audience wants to see. If you feel stuck or can’t come up with an idea, take a break and look elsewhere for creative inspiration.
Ultimately, the goal of social media marketing is to engage your audience, drive leads to your website, and guide them through the customer journey. Effective visual content is the first step in finding your potential customers.
Contact SMA Marketing for any more questions you may have about content marketing.
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