• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Content Marketing Strategies That Work for all Industries

Content marketing is a valuable strategy that any company or industry can use to expand their digital reach and establish themselves as an industry expert. Strategies executed well will also build trust with potential and current customers. Companies can stand out in a crowd amongst their competitors by creating excellent written content that highlights their best features and educates customers while also integrating eye-catching images and video.

An excellent content marketing agency won’t use a cookie-cutter approach when producing your content. They will work with your company to develop unique pieces that feature your company’s brand, voice, mission, personality, values, product, and services. They will also ensure that all the content developed speaks to your target audience at different stages of their buyer’s journey.

The key to consistently creating unique content for clients in different industries is to develop a detailed content strategy. By focusing on each clients buyer persona, and including time in your plan to conduct industry keyword research regularly, you will ensure that your content is relevant to your customer’s current pain points.

Here are the Content Strategies that Work for All Industries

Understand Your Audience

Content marketing strategies are as varied as the industries that utilize them. When it comes to tried and true methods that work for all industries there are many options you can implement; however, it’s best to consider the preferences of your buyer persona. Prioritize content production and distribution based on your ideal customer’s preferences.

For example, let’s say you have built a strong following on YouTube. This doesn’t mean that your audience will only want to consume video content, but it should continue to have a prominent role as you expand your strategy. You may want to also vary to types of video content you produce.

In addition to developing a buyer persona, there are many other ways that you can continue to learn about your customers. The more you know about your audience the better.

Stay up to date by:

  • Doing keyword research ~ this will help you understand which industry terms are trending as well as how potential and current customers are searching to solve pain points.
  • Having a social listening strategy ~ this will allow you to stay on top of what people say about your company and industry on social media.
  • Sending customer feedback requests ~ asking for input from your customers is the best way to know exactly what they are thinking.

Track Your Analytics

How do you know if your content is connecting with your ideal customer? Which pieces are preferred? What days do readers open your email?  If you have your analytics set up correctly these questions are easy to answer and will help inform your future content decisions.

If you have primarily published blog content on your website, you may want to expand your efforts to include additional mediums such as videos, slide decks, and infographics and monitor the analytics to see which pieces are most popular.

If you are trying to decide on an offer to provide value to your customers, it’s helpful to know what subjects are most popular on your website and which long-tail keywords are most searched. That way you can begin to create helpful content that will solve problems within the context of what is already searched. Additionally, if your buyers mostly consume blog articles you may attract more attention with a free eBook rather than a webinar.

Watch Your Competition

It’s likely your competitors will have opinions that differ from yours regarding industry philosophies. Knowing what your competition is saying and then responding through a blog article that references your competition’s ideas is a great way to keep conversations going and help consumers understand your differences.

You also want to watch your competition to see how consumers are responding to them. If you see a poorly produced webinar, eBook, or blog article take time to create your own version, add additional value and show what sets your company apart.

Plan Ahead

One of the best content strategies that work across all industries is using a content calendar to plan out what you are going to create well in advance of publication dates. This is an important part of executing a great strategy because high-quality content requires a lot of time and attention to detail.

Planning ahead allows you to stay on schedule and publish content regularly so your readers will know when to expect information from you. This is another small way to establish trust with potential and current customers. An active website also shows Google your website is current and helps earn authority.

When developing content, steps like research, storyboards, writing, editing, proofreading, and creating graphics all take time. When you rush this process, you increase the chance of spelling and grammatical errors as well as formatting issues and even inaccurate information.

Another benefit of planning ahead is that you can plan the order of publication and control the flow of information. This is great if you want to write a series featuring a specific product and is helpful as you consider holidays and sales cycles.

Create Excellent Content

Implementing SEO best practices and industry relevant keywords in every produced piece is another important content marketing strategy that works for all industries. If your digital marketers create great content that isn’t optimized it’s next to useless.

There are millions of websites publishing content every week. You must help Google understand the context of your content. The best way to do this is with consistency in formatting and set up.

SEO Best Practices Include:

  •         Including H1, H2 and H3 headers
  •         Using ALT Text on images
  •         Incorporating internal and external hyperlinks
  •         Writing a descriptive title and meta description
  •         Incorporating long-tail keywords into the text of the content

Are you ready to work with a marketing agency that understands the importance of executing an excellent content marketing strategy? At SMA Marketing, our team of in-house writers and Inbound Strategists work together to create high-quality content for each client. Contact us to learn more.

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