• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Content Marketing for Customer Retention and Advocacy

A happy customer yields dividends over time in the form of repeat purchases, referrals, and helping to build a positive brand reputation. How do you keep customers coming back for more?

Content marketing is essential to your customer retention strategy.

Consider the final stage of the buyer’s journey ~ Delight. We break Delight into two stages – Retention and Advocacy – to show that creating a valuable customer experience impacts both the retention of customers and building a following of advocates of your brand.

Buyer's Journey Content Strategy

Delighting your customers is the key to creating a loop (what HubSpot calls the flywheel) in your marketing and sales cycle. Keeping customers engaged after their purchase develops post-purchase loyalty. Satisfied customers repeatedly purchase, help raise awareness of your brand, and refer others.

Customer Retention

Some industry experts state that it costs five times as much to attract a new customer than to retain an existing one. (Invesp)

Fred Reichheld of management consulting firm Bain & Company reports, “Across a wide range of businesses, customers generate increasing profits each year they stay with a company. In financial services, for example, a 5% increase in customer retention produces more than a 25% increase in profit.”

Retaining customers requires providing consistent value beyond the sale. If a sale is a “one and done” event, you’re missing an opportunity to build a community of raving fans and customers who return to you for additional products.

Content That Increases Customer Retention

Through retention content marketing, you have an opportunity to continue to build a relationship with your customers and increase customer lifetime value. Here are some examples:

Customer Onboarding ~ Help your customers get off to a good start by sending a series of onboarding emails. Include links to product instructions or a quick start guide. Webinars are also an excellent channel for educating customers about product features and answering questions.

Text notifications – Invite your customers to receive texts. Use this channel not only as a means to offer discounts and notifications of sales but as an opportunity to continue to nurture your relationship with them by providing links to valuable content that enhances their experience with your brand.

Email Marketing ~ Provide tutorials on how to use the products. Offer add-ons, upsells, and discount codes. Announce new features and product development updates.

Social Media ~ Publish customer success stories and ask customers to submit their stories. Publish the stories and tag their profiles. This extends your reach on social and provides value to your community as they see new and different ways to be successful using your products.

YouTube ~ Continue to educate customers on product use and maintenance, brand values, and corporate mission. Always invite viewers to subscribe and share.

Community-Building ~ Create groups on Facebook and LinkedIn and invite your customers to join. Treat them to exclusive content that is only available to members. Groups are an excellent source of information about your buyer persona that can inform marketing strategies and new product development.

Content Increases Customer Retention


Learn more: How Does Content Marketing Work?

Using Content Marketing for Customer Advocacy

The opportunities for virtual word-of-mouth advertising of your brand are plentiful. There are infinite ways for customers to advocate for your brand including feedback on review sites, engaging on social channels, sharing content, and sharing email.

Creating user-generated content starts immediately after purchase. Ask for feedback by offering a survey or giving them the opportunity to write a review. According to Nielson, 73% of consumers use online reviews to make purchase decisions.

Consider creating an ambassador or affiliate program to reward your biggest fans. Connect with influencers who are customers to help spread the word to their communities. Give your ambassadors and affiliates awareness-stage content to share with their networks. Make it easy for your current customers to help you attract new customers.

The key to continuing a trusting relationship with customers is to provide value, rather than continually sell to them. Through analytics and data on customer engagement on content, you can determine which content they prefer and the channels they use most frequently, and then develop strategies around their preferences.

Looking for more ideas to create a content strategy that will attract, nurture, and retain your customers? Download our Ultimate Guide to Content Marketing for Business Growth.

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