"How much time should I spend creating marketable content vs advertising? What have you seen along these lines that 'works'?"
Now, creating good content is really a hard thing to determine because it's going to be different if you're a marketing agency, or you're a local business, or if you're a pet shop. The different niches you're in is going to really determine what people want to look at, and read, and engage with. Then your customers are going to be unique. It's going to differ between cities, it's going to differ between geographic regions, and beliefs, and their emotional temperament. Really getting to know your audience is important for you to create good content because
For me, I suggest that at least once a week you should block out at least an hour to two hours of your time to really plan out your content, to understand your audience, and create
What forms of content and ads have worked for me? Video has been a really great form of content and it's been really powerful on the advertising side as well.
Now, what's really great is I can use YouTube to boost my videos. I can spend a little bit in advertising. I can write good ad copy and I can get more viewers. I can get more subscribers, and I can get more people in my tribe who want to watch my videos and follow along as I continue to do this. That's a really good example of taking
Now, while on the landing page you might not have as much copy as you would on a site page or a blog, but
Before we wrap this video up, I just want to make one more comment about time. Time is our most important resource. When it comes to growing our business, when it comes to generating the life that we
I made an important part of the business to put my time and energy into doing this and marketing myself. Also, what really came down to it for me was
Now we're here two years later and we've seen amazing results. We're continually growing and it's awesome. No longer am I just a one-man team. We've got other people working with us, alongside us, and helping me grow the agency. Honestly, we wouldn't be where we are without them today. It started with me blocking time off and saying, "I'm going to post three times a week no matter what it takes." I would stay up a little bit later. I'd get up a little bit early in the morning, but I'd make time to create that good content. Then, with that good content, we can market ourselves and we've been able to grow. You can do that too.
I just want to encourage you that anybody can do this. You just got to put your action behind those words and start shipping your stuff every day. Well, this was the SMA Marketing Minute. Hope you guys learned something today, and I really hope that I answered today's question. Stay tuned for another episode next week.
We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.