• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Connection Leads To Conversion: 4 Elements of Value Added Solutions

All of these terms are a part of our everyday existence. We are constantly being marketed to and through every channel imagined. Something that I have been thinking a lot about lately is how often do we ask the question, “Do the people we’re reaching, need or want what we are offering?”  If so, “Are we trying to make a connection or force a conversion?” These two questions have caused me to take a deeper look into why I do what I do, in order to make sure that my focus is on creating value added solutions for those who need what I create.

Related Posts:

As a Digital Marketer, I do a ton of research on buyer personas, industry trends and am constantly tweaking my message to attract my target audience. While this is all very important and powerful, there is still one thing that matters more than any tactic, research or strategy. Making a personal connection with another human is the most important thing any business, non-profit or agency can do. There are two basic emotional needs that every person is looking to have met. They want security and they want to feel significant. If we can focus on these two, innately human traits, we will not only create value in the lives of our prospects and customers, but build credibility with our brand that very few ever do.

4 Elements of Value Added Solutions

For the sake of clarity, I want to define what a “value added solution” means to me and my agency. A Value Added Solution not only meets the physical need but also addresses the two basic emotional needs of security and significance. For example, a local restaurant may serve good, home-cooked food. But what makes it exceptional is that it creates a connection with each patron by reminding them of their Grandmother’s cooking (security) and treats them as family (significance).  The combination of these elements creates an experience that sets the restaurant, its message and brand apart from the rest. Let’s look at 4 Elements of Value Added Solutions

1. Authenticity Trumps Everything

The quickest way to lose trust with your customers and prospects is to fake it. The reality is, most of the “fakers” are only fooling themselves. For the most part, people know when you are full of bull and will either ignore you or call you out. When looking to connect, be yourself. Many people just look at what others are doing and copy it verbatim. While using successful people in your industry as a guidepost is great, don’t just do what they do. Create your own spin on it. As Ralph Waldo Emerson put it, “Imitation is Suicide.” When you try to be someone else, you stop being you.

2. Meet Needs First

Valued added solutions are birthed out of needs. Whether you run a B2B, B2C or a non-profit, you must create solutions that meet needs first, then go after the wants. For one thing, needs are more pressing and often have a lot more emotion tied to them than wants. Over the last few years we’ve have seen a very turbulent economy. As a result, many people, companies and organizations have focused more on their needs and put their wants on the backburner. If you can create a value added solution that meets their needs and fulfills their wants, you’re on your way to making meaningful solutions that connect and convert.

3. Solve Pain Points

Pain causes change. As humans, we hate pain and will often do anything we can to remove the pain we are experiencing. A pain point can be something as simple as needing a low cost solution for lunch or as complicated as the need for a lead generation marketing funnel in order to grow your business. Nevertheless, each situation causes some sort of problem or pain that the individual needs to have relieved. Value added solutions look to solve these pain points in order to build trust between the two parties.

4. Creating Relationship: The Human Effect

When you look at the great brands of our time they all have one thing in common. They create a relationship between themselves and their audience. Think of Apple, Coke, Nike and others who create more than just products, but add value to the lives of their customers and prospects. No matter the size of your company or business, you can do this too. By creating authentic solutions that address needs and alleviate pain, you are well on your way to building a relationship with your audience. The next step is sharing with them, openly and as often as you can, about your solution. Now when doing so, be sure to give them time to digest what you are saying. Relationships are a two-way street and if you do all the talking, you’ll most likely drive them away. Furthermore, this process takes time, but so does success. Build the relationship, create a real connection and you will see more conversions.

While many are looking for the next fast track to success, the most effective and long-lasting brands of our time are the ones that focus on long-term growth solutions. By focusing on creating connections instead of forcing conversions, you will have better leads and happier customers. No matter what widget or product you are trying take to market, you must focus on adding value to your users or audience. With more noise than ever and more ways to block out that noise, the brands that focus on building connections will ultimately see more meaningful conversions and establish themselves as industry leaders over time.

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