How and When To Claim Your Business on Google 

How and When to Claim Your Google Business Profile Blog Image (1)

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One of the first things we do at SMA Marketing when working with a local SEO client is look for the company’s Google Business Profile. Occasionally, we work with a client unaware that a profile already exists on Google Maps or they have duplicate profiles. When this occurs, we need to take steps to claim the profile. 

Request Ownership of a Google Business Profile

As a business owner, you should also own your Google Business Profile or GBP. You may grant profile access to additional people. However, employees and contractors come and go. Even if you delegate the role of optimizing and maintaining the profile to someone else, you must retain ownership as the business owner.

If your Business Profile is verified and you have authorization to manage the profile, you can submit a request for ownership to the current profile owner.

If the “Claim this business” or “Own this business” link is not visible on the Business Profile, as highlighted below, you are probably already the business owner. When logged into your Chrome profile, you’ll see a badge that says, “You manage this business profile.”

Claim your Google Business Listing

How To Claim Your Business on Google in Just 4 Steps

Once you’ve received profile ownership, you may still need to verify the profile. There are four different options to verify your profile.

Verify via Call or Text

Verifying via call or text is an easy and secure way of ensuring you represent your business accurately. It gives users confidence that the business they are viewing is legitimate. You can verify your business quickly and securely by following a few simple steps.

First, it’s crucial to ensure you can answer your business phone number directly to receive verification codes through either calls or texts. Then, head to the Business Profile section and click “Get verified.” Here, you will see options for a call or an SMS with a verification code. Once you receive this code, type it into the profile to complete the process! With these few steps, you can easily verify your Business Profile so customers can confidently use your services.

Verify via Email

After submitting your verification request, you will receive a confirmation email providing further instructions on obtaining a verification code. The process can take up to seven business days, which is relatively quick compared to other verification methods. In addition, it may take up to two weeks for your updated data to appear in Google search results. To ensure a comprehensive presence for your business, you should also upload a logo that uniquely presents the key aspects of your operations.

Verify via Video Recording

Verifying a business’s identity through video recording is a simple process that you can do in just a few steps. By allowing businesses to upload videos of their operations, Google can quickly identify the company’s legitimacy.

The video must include specific things such as your Google Maps location and signs in your vicinity, pictures or videos of products you sell or tools used for customers, and proof that you are authorized to represent the business as a manager. Once you make the recording on mobile devices, businesses should select “Get verified,” followed by “Capture video,” and then start filming. Following all these simple steps will help ensure that Google has enough information to verify your business accurately so you can focus on providing customers who come through it with the best possible experience.

Verify via Google Search Console

Verifying through Google Search Console provides a great way to keep your business’s online information up-to-date. It allows you to measure the performance and traffic of your website on the SERPs. Google uses the data collected to monitor the progress of your online presence or adjust the content on your website depending on how users interact with it.

To open Search Console, use the Google account with edit access to your property in Google Analytics. Then, add or select the property you want to verify. On the verification details page for your site, choose Google Analytics and click Verify. If there are any issues, refer to the Potential Errors section for troubleshooting.

How To Claim Your Google Business Profile Listing Through Google Maps

Google Maps and Google Business are linked digital entities. An accurate presence on Google Maps is essential for brick-and-mortar businesses. When you claim your Google Business Profile listing, you can optimize every field of your Google Maps listing and ensure that customers see your business. To do this, click on the three bars to the left of the search bar and select “add a missing place.” Especially for smaller businesses, this can be especially beneficial as customers might not have heard of them yet or know how to locate them.

Add a missing place to Google Maps

It’s Okay To Delegate GBP Responsibilities

For many business owners, the day-to-day roles of customer interactions limit their ability to market well. When a snag such as an unclaimed GBP arises, it can cause unnecessary stress. Our local SEO experts help company owners set up profiles, regain ownership, and fully optimize them. Contact us to learn more.

Contact SMA Marketing


Why Claim a Google Business Profile Listing?

Google tries to provide the best information possible to consumers. This includes editing your Google Business Profile with information it scrapes from other online locations. If you don’t claim your profile, you won’t be able to edit inaccurate changes or update your business address when you move.

How Do You Tell if a Google Listing Is Verified?

Search for the business and check the knowledge panel. An unverified business page will allow you to claim the business when logged into your Chrome profile.

How Long Does It Take To Verify a Google Business Profile Listing?

The verification process of a Google My Business profile may take up to two weeks. Most businesses receive a physical postcard within seven business days.

What Do You Do if Your Business Is Already Claimed?

You must request ownership on the profile if someone else owns your GBP. The current owner will receive an email notifying them of your request. Hopefully, they will grant you access. Otherwise, you’ll need to work with Google to prove you are the business owner.

What Information Should I Add to the Google Business Profile Listing?

Your profile must include your business address if you are a brick-and-mortar location, logo, business email address, and phone number. You’ll also want business details, such as your category, and high-quality photos highlighting your products and services.

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