• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Choosing the Right CMS for Your Website

Having a good foundation is key to a successful website. Your CMS (Content Management System) is the foundation for all of your website’s content. From WordPress to Wix, there are many options available on the web, and it can be difficult to choose a CMS. In this video, I’ll share what to look for when choosing a CMS for your business.

A good CMS is good for your business! You need to be able to have control over your website’s content and its optimization. You’ll know you’ve found a good CMS when you get the following benefits.

Video Transcript

Hey, what’s going on everybody and welcome to Hack My Growth. In this episode, we’re going to be talking about how to choose the best CMS for your next website. Let’s go.

Alright so before we get started if you would take a moment and hit the subscribe button below, you’re going to get awesome video updates on SEO, inbound marketing, web design, growth hacking and more.

Alright so let’s get into the subject today, choosing the right CMS. So CMS stands for content management system, and this is really where your website will be housed, this is where your content’s going to live. And being able to access that content and make updates, will allow you as a business owner or a marketer to take advantage of digital marketing as a whole.

When you’re locked down to a hard to use CMS or maybe you’re building a static site using HTML, without any knowledge of code it can be really hard to make these updates and to make these updates quick, and making them when you need to make them without having to wait for somebody to go and help you make those changes.

So choosing the right CMS allows you to engage with your site’s content easily and that’s the first thing you need to have when choosing the right content management system. Allowing yourself to update blogs, posts, and to add different content to the pages, to add different images, and to change the different elements inside of that page will allow you to have a lot more flexibility to do the things that you want to do when you want to do them.

Another thing that a good CMS will do is protect against unauthorized codes or maybe making coding mistakes and not having a backup of your website. So a good CMS will back your website up, but it’ll also allow you to have restrictions to allow certain people to have certain levels of access to content, and then to allow you to kind of version control your website. So maybe you made an update to a page, and you didn’t want that update to go live, you’re allowed to roll that back with certain CMSs. And so that’s one thing you want to consider when choosing a content management system for your website and your business.

You also want to make sure that the CMS doesn’t make your website too heavy. Bloated websites with too much going on in the background can slow them down. Now the average user is going to make their decision about whether or not to engage with your content very quickly. And Google wants your site to load in about two seconds, so that’s pretty quick. Having a very large CMS can slow your website down. So making sure that you have a content management system that does all the things you need it to do, but also isn’t super heavy which allows you to be a lot more flexible and allows your site to be faster. This allows you to build that relationship with a user quicker.

Now a good CMS can also help you drive more organic traffic. How so? Well a good CMS is going to allow you to make on-page SEO optimizations, it’s going to allow you to change your title tags, your meta descriptions, your image alt tags. It’s going to allow you to optimize your URL links. It will allow you to have those changes available to your marketing team, to you as a business owner, to where you can drive more targeted traffic to your website.

So there’s a lot of content management systems out there, some of them are expensive but are really well worth the money, like maybe if you’re a HubSpot user. HubSpot has a great CMS, and it’s got some of the top of the line caching tools and a number of other functionalities in the site that make it really really great, whether it be content staging or permissions or updates, security, search engine optimization. But there are other platforms as well; maybe you’re not ready to make that leap into a high-level CMS, well there are other options available.

And the most powerful and popular of these CMS is WordPress. Right now more than 25% of the world’s websites are running on WordPress. WordPress is an open-source content management system, which means that it’s free to use and it’s open to a community. Now we have a number of developers constantly changing and updating the platform, but we also have a lot of plugins which allow us to do amazingly cool things with very low code knowledge. So WordPress can be a great system, and it’s become the number one CMS in the world because it’s been so easy to use. It’s very flexible. It’s very scalable for small businesses, so maybe you’re getting started, and you can build your site on WordPress, and you can actually grow that site and stay on the same platform and just continue to grow your functionality.

So not only are small business users using WordPress, large sites are as well, like BBC, the New Yorker, CNN.com. I mean a lot of huge websites use WordPress as their content management system. Now when you’re using WordPress, you do need to make sure that, just like any other content management system, to have security in place to make sure that your content is secure, that your website’s secure, that your databases are secure. Anything can get hacked in today’s world so making sure that you have your WordPress site locked down and that you have good protection around it, you can do a lot within the WordPress community. There’s a lot of great developers, a lot of great people inside of this open-source community that will help you get started, and help you really find the answers to your questions. And the best part is it’s very easy to use, so anybody on your team can use it, and there are some really great search plugins that you can use as well to help optimize your site for search.

Taking advantage of that great community is probably the biggest advantage of WordPress as a whole. It’s a great system, but when you have people to help and support you within that community, to help you take it to the next level, it’s really one of those things that you don’t get with some of the other smaller, lesser-known content management platforms.

So we talked a little bit about the value of having a good CMS. It needs to be easy to use, but it also can return a ton of benefit to your company. If you’re getting started out, I highly recommend that you go to WordPress, that you don’t do one of these one click wonders. There’s a lot of them out there. WordPress is going to give you a lot more flexibility than a Wix, it’s going to give you a lot more flexibility than even Squarespace, and it’s going to be able to do that for free. And you’re going to be able to grow your site much faster, it will be a much more scalable approach, and you’re not going to be confined to a one-click website building template platform.

So those are some things that you want to consider when finding a CMS for your website. If you’ve got any questions comment below, we’d love to continue the conversation. And again if you want to learn more about what we do, check out some more of our videos, hit the subscribe button below. Thanks a lot for connecting and we’ll see you next week on Hack My Growth.

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