• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Seven Steps to Build a Better Content Marketing Strategy

SMA Marketing Team

October 10, 2019

    Content marketing is one of most effective marketing opportunities for businesses of all sizes, and across all industries. But if you’re going to get your content marketing right, you need to have a smart strategy in place. In this article we’ll take a look at seven steps you can take to build a better content marketing strategy.

    Seven Steps to Build a Better Content Marketing Strategy

    Understand Your Audience

    It is important to remember that before you can create a successful content strategy, you need to know your audience. You can have fantastic content ~ but if it doesn’t appeal to the people visiting your site and your social media, then it won’t be doing anything useful for your business.

    Take time to collect data on the demographics of your audience ~ their age, gender, income, and more ~to create a buyer persona or an overview of the kind of customers that buy your products. Create content that answers the questions and addresses the concerns of these customers.

    Define Your Goals

    When you understand your audience, the next step in the process is to establish your goals. Trying to create a content marketing strategy without any goals in mind effectively means that you’re doing it for no reason, and you won’t be able to measure the effectiveness of the work that you are carrying out.

    Remember that while individual goals might be related ~ they can have a very different measure and wholly separate tactics to achieve them. For example, if your goal is to increase the number of first-time customers you reach each month, you would use a different approach to content marketing than if you were trying to sell add-on products to return customers.

    Find Gaps in the Market

    It is crucial to understand what your competitors are doing in terms of their content marketing strategy ~ this can help you succeed with yours. Of course, if you create fantastic content that is better than your competitors, this can be a considerable advantage; but it is important to find those gaps in the market that you can successfully fill with your content.

    It’s time to carry out a content audit on your site as well as your competitors’. Examine popular search terms that you want to be ranking well for, and see which of your competitors has the best performing content. It may well be the case that you can create content that will establish you as the industry expert.

    Utilize User-Generated Content

    When you are creating your content strategy, don’t shy away from user-generated content. Too many businesses shy away from user-generated content because they don’t have control over it. However, it can be an extremely useful part of your strategy.

    67 percent of customers are influenced by customer reviews, and these are only one form of user-generated content that you can use on your site. Social media posts and videos are commonly created by users, so why not integrate them into what you’re doing?

    Explore Various Types of Content

    Sometimes businesses make the mistake of thinking of content only in terms of blogs and written articles. In fact, there is a whole world of options available ~ ranging from videos, podcasts, and infographics, or more niche written content, such as ebooks and white papers.

    Once again, this is an excellent time to take a look at the things that your competitors aren’t doing ~ this will give you the opportunity to corner the market.

    Integrate Keyword Research and Optimize Everything

    It’s easy to forget that sometimes getting back to the fundamentals of creating excellent content is helpful for building a better marketing strategy. What are the top questions trending about your industry? What are the long tail keywords that pull up when people are looking for your company locally? Creating optimized content around keyword phrases will help Google connect your website with your ideal buyers.   

    Analyze How Your Content Is Working

    It’s helpful to analyze your content monthly as well as quarterly. What are your most popular pieces of content? Do your website visitors prefer to watch videos or read blog articles? You should be regularly checking how your content is performing as well as what people prefer. This can then influence the future content that you create or repurpose.

    At SMA Marketing our expert content strategists will do a deep dive into your analytics as well as research industry-relevant keywords to create a better content marketing strategy to reach your ideal buyer at every stage of their buyer journey. Contact us to learn more.

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      We understand that each organization is unique. When partnering with us you get a customized strategy that helps you overcome your challenges and accomplish your goals.

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