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3 Simple Steps to Engage Your Website Visitors & Build Brand Identity

Apr 7, 2015
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branding your websiteThe first engagement most visitors will have with your business is online. Your website is the door way to your company and more importantly your brand. How your brand connects with people can mean the different between a good business and a great business. Let's talk about 3 simple ways we can improve your brand identity, and in return create a better website experience for our visitors!

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Audience:

Understanding your audience is the key to your branding and websites success. Before you can clearly define your content, you need to understand who you are developing it for. This can be done in a number of ways from analyzing your current customer base, your industry trends and competitors. For a more in depth look check out our blog post "Who Am I Marketing to Anyways?"

Focus:

Once you have established who you audience is, then you need to drill down further and find a focal point. What is the main or primary problem that your target audience experiences and that your business has the answer/solution for? By having a clear focus you can be sure to attract more qualified leads and help distinguish your self from your competitors. 

Plan & Deliver:

This is often the most forgotten step when it comes to website branding. You've defined your audience and found your focus, but without a plan of action you will get nowhere. Take the time up front to lay out your plan. We recommend starting with the home page. Think about everything. Content, flow, how the visitor will interact with the content, the navigation, images. It all matters. By having a plan you will be sure that all the work you did in the previous 2 steps will be put to good use. 

Users will decide with in seconds whether or not your website and more importantly your brand is one they want to engage with. Because your website is the front door for a majority of your new leads, it's important to give a great first impression. It's more than just a few pages of information on the Internet. It is the foundation of your online branding efforts and when done well can set your company apart from the competition.

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Ryan Shelley, CPBI

By Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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