Want to figure out what questions your buyers are asking online? Of course you do if you care at all about getting found by your ideal buyers and converting them into customers.
When we develop a content strategy for our new clients, one of the first orders of business is to find blog topics that improve SEO. We do this by determining keywords that are relevant to their buyers. We look at their buyers’ questions and how our clients’ products or services solve their buyers’ problems to figure out the keywords their buyers are searching for online.
Creating content that answers your customers’ questions is one of the keys to creating not only a good content marketing strategy but also a solid SEO strategy. Google is becoming increasingly sophisticated at determining searchers’ intent. Creating topics (and headlines) that directly address the questions and concerns of your customers will allow you to take advantage of Google’s algorithm and searchers’ trend toward longer search strings.
Here’s a little secret that SEO and content marketing consultants don’t want you to know… The information you need about your buyers’ questions is readily available for free. All it takes is a little effort and knowing where to look.
When you figure out what questions your buyers or readers are asking, the process of creating an SEO-friendly blog is easy. A few tools and resources will help you generate blog topic ideas and create content that attracts buyers.
The questions your potential customers are asking are hiding in plain sight. Start by asking your sales and customer service staff for their frequently asked questions. They are the first point of contact with your customers and know their pain points, objections, and triggers.
If you have a live chat feature on your website, you can easily collect data on customer questions by mining the live chat sessions. You’ll learn your customers’ concerns and questions directly from them, in their words. This is a goldmine of keywords and search strings.
Google will tell you exactly what you want to know about your potential customers’ search queries. Use their tools to harvest the information you need.
There are many tools online that will generate lists of topics that people are searching for online. Some of our favorites are:
Medium and long tail keywords improve your click-through rates and conversions because they answer questions from customers who are in specific stages of the buyer’s journey. It may seem counterintuitive to be very specific with your keywords and blog topics. However, when you focus on writing blog articles that answer specific questions, you will attract buyers that want what you offer.
In essence, you’re pre-qualifying your audience. You may have fewer site visitors, but those that do click through to your site will be more likely to convert into buyers. It’s better to target searchers who come to your site and convert than get lots of visitors that bounce because they aren’t really looking for your product or service.
The process of optimizing your blog for SEO doesn’t have to be complicated. Knowing where to find blog topics that improve SEO will get you one step closer to developing a content marketing strategy that gets results. Using the keyword and blog topic ideation tools we’ve suggested above will take the guesswork out of blog topic development. We challenge you to use them the next time you sit down to generate a list of blog topics for your website. Then, let us know what worked best for you. We’d love to hear your results.
Need guidelines to optimize your blog for search engines? We have a free checklist that outlines the keyword development process and takes it a step further by giving you the exact steps to optimize each blog article for SEO. Click on the image below to get your copy of the Blog SEO Checklist.
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