• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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Finding the Right BI Tool for Your Business

Ryan Shelley, CPBI

November 24, 2017

Data visualization is a great way to better understand the numbers that matter. We process images 60,000 times faster than text. This is one reason data visualization has taken hold across the business world. Leaders and C-Level executives want to see if their investments are paying off. Taking your data and creating compelling visualizations can help you and your digital marketing team make better decisions faster. In this post, we will cover the 3 most popular data vitalization tools on the market and compare their features. 

Before choosing a tool, you should know what it does and if it’s the right fit for your company. Microsoft BI, QLIK Sense, and Tableau are three of the most used visualization tools on the market. Each one of them has benefits and weaknesses. Making the right decision for your team will depend on a number of factors like coding knowledge, your data sources, how much data you want to break down and so forth. Below is an infographic that compares and contrasts Microsoft BI, QLIK Sense, and Tableau.

BI vendor comparison infographics.jpg

 

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Key Points:

Microsoft Power BI

Microsoft Power BI is considered to be the easiest to use. If your business has a Microsoft 365 subscription, then you already have access to the tool. To get additional features, the cost starts at just $9.99/month, but this is only for 10GB of data. Power BI integrates with a number of data sources outside the Microsoft Ecosystem. Power BI uses its own language, DAX, which is very similar to Excel functions. This makes the software very appealing to Microsoft users. One of the advanced capabilities is that Power BI supports R language visualizations. For the more experienced data analyst, this is an excellent feature.

QLIK Sense

QLIK Sense has an in-memory data engine that allows users to build interactive graphics. This allows for the user to combine multiple sources into a dashboard quickly. They offer both Cloud and Server versions of the software.  They also offer both enterprise and single-user licenses for the product. QLIK Sense provides 500GB of cloud data storage, which is considerably more than what Power BI offers. One downside is that QLIK Sense does not allow the use of R or Python, but it does have predictive, clustering and regression through third party APIs.

Tableau

Tableau also has an in-memory data engine that allows users to build interactive graphics. They have been in the visitation game the longest and a number of Fortune 100 companies use them. Tableau is extremely flexible. Not only does it fully support both R and Python it also has native tools for clustering and forecasting. Tableau has both desktop and cloud-based versions, and prices are available for both enterprise and single users. From the get-go, Tableau offers 100GB of cloud storage to their users. One of the most attractive pieces to Tableau is the ability to connect to nearly any data source across the web easily.

There are many more data visualization tools across the web, but when choosing the right one for your business, take the time to understand your needs. Remember, these are only tools. Your results depend on your actions. If you put bad data in, you’ll get bad data out. At SMA Marketing, our mission is to help companies take their data and learn how to use it to make powerful decisions. Decisions that impact the lives of people. We believe data can help us all make business more personalized and human-centric.

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Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.

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