• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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The Best Traits of Content Marketers in 2019

Beth Walker

March 21, 2019

The role of a Content Marketer is to plan, create, and share helpful and educational content with the goal of reaching ideal buyers at every stage of the buyer’s journey and beyond.

This broad job description acknowledges there is no a one-size-fits-all strategy for content marketing in today’s competitive online world. As blog articles, videos, and images such as infographics fill social media and websites, the importance of excellent content marketing increases for companies trying to set themselves apart from their competition.

Partnering with Content Marketers who understand your company mission, business growth goals, and buyer persona will allow you to focus on the daily needs of running your company. So what sets the best Content Marketers apart from the masses? We have a few thoughts for you to consider.

Here are The Best Traits of Content Marketers in 2019

Detail Oriented

A great content marketer will take the time to thoroughly understand your company. They will know your mission, your sales process, and your target audience. More than that, the longer your partnership continues the more important the details become.

The best content marketers research frequently to make sure your persona details are still accurate. As your company grows and you add new products, they will incorporate your growth into strategies.

Your content marketing strategies should include data reviews to make sure your website is incorporating relevant keywords in blog articles, images, videos, and meta descriptions. Additionally, social media strategies are constantly shifting. Your content marketer should be keeping up to date on industry-relevant hashtags to make it easier for your ideal buyer to find you on social.

Creative

Content marketers should be able to think outside the box. It takes a lot of work to come up with relevant, helpful and educational blog articles quarter after quarter. Not to mention special offers, videos, promotional emails, and graphics. Content marketers need to be willing to take time to look for new and innovative ways to create, repurpose, and promote content instead of just taking a cookie cutter approach to doing the same old thing year after year.

The best content marketers draw inspiration from industry experts as well as unique sources. By using a variety of sources, content marketers can create connections between industries and everyday experiences that will help your readers see your company’s relevancy in today’s culture.

Analytics Driven

Analytics has a role in every aspect of content marketing. Website traffic including users and sessions, keyword rankings, referring channels, impressions and clicks all offer valuable insights to help inform your content development. For example, your content marketers may identify that a specific web page is attracting a lot of traffic. They should then create additional content strategies around that subject.

Tracking email open rates will help identify which subject lines catch the attention of your customers. Content marketers should measure open rates and take note of the days and times most people read your emails to optimize your opportunities to connect with customers.

By incorporating A/B testing on landing pages, content marketers can sharpen language and images to measure which attracts the most qualified buyers. Every detail a marketer changes to benefit your company that isn’t backed by analytics is only a guess. Leveraging analytics will ensure changes are helpful, not harmful.

Strategic

Strategy goes hand in hand with analytics. Content marketers cannot ignore analytics when creating a content strategy for the quarter. The best content marketers need to consider everything from when the social media engagement is highest on each social channel, to which days are best to publish blog articles.

They look ahead to consider the events of the quarter. Are there holidays that your company incorporates sales around? Do you have annual events that would benefit from some extra promotion on social media? The best content marketers are looking ahead with you and thinking of ways to support your sales team by developing fresh content for your promotions whether that is through email marketing, blog articles or social media posts.

Strategic content marketers also have an understanding of how to target your ideal customer and adjust things depending on whether you are reaching a local audience or have a broader scope.

At SMA Marketing our content creation is tailored for each client’s buyer persona. We develop an individual strategy for each client that incorporates blog articles, images, videos, and social media posts best suited for their ideal customer. We constantly measure our marketing campaigns using sophisticated web analytics. All our content is SEO optimized and created to reach our clients’ goals and KPIs. Learn more about how we leverage content to help business growth in our free ebook The Ultimate Guide to Content Marketing for Business Growth.

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Beth Walker

Beth Walker is a Content Manager who is passionate about storytelling. She leads our In-House writing team and works closely with clients and CSMs to ensure all the content SMA creates meets SEO best practices and tells each client's unique story.

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