• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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The Best SEO Courses for Beginners

Amanda Fallace

April 25, 2019

Google’s ever-changing algorithm makes SEO a tricky subject, especially for beginners. Fortunately, there are plenty of online resources geared toward helping beginners learn the basics of SEO. With these resources, you can formulate a strategy that will help boost your search rankings, providing a significant improvement in your ROI. Here are a few of the best SEO courses for beginners.

Moz: The Beginner’s Guide to SEO

Moz provides an excellent breakdown of SEO in its course, The Beginners Guide to SEO. The free course begins at a very foundational level, providing readers with each important aspect necessary to include in a solid SEO strategy. It is written in a language that is easy for any SEO-newbie to understand. While this course is pretty text heavy, it is broken down into seven chapters ranging from simple to more complex topics, allowing your SEO knowledge to fully develop as you continue reading. Whether or not you read this guide from front to back, it is a great resource to keep handy.

HubSpot Academy’s SEO Training Course

If you’re looking for a quick, free course that will help you learn to improve your SEO strategy, check out HubSpot Academy’s SEO Training Course. In approximately one hour, you’ll learn the basics of evaluating and improving your website’s SEO and building backlinks. HubSpot Academy offers a variety of templates and eBooks perfect for keeping on hand for future reference.

Wordstream’s SEO Basics: Complete Beginner’s Guide to Search Engine Optimization

Often categorized as a PPC destination, Wordstream offers a wealth of SEO knowledge in their SEO Basics Guide. Their guide provides an extensive introduction and overview of SEO, with several SEO best practices sprinkled throughout. By the time you’ve finished the guide, you will have a strong understanding of what SEO is, why it is so valuable, and how to get great SEO results!

Search Engine Land’s Guide to SEO

Search Engine Land’s Guide to SEO is another great course for beginners from one of the most trusted industry sources. In just nine chapters, you will learn the essential factors to gain more website visitors from organic search. When combined with Search Engine Land’s Periodic Table of SEO Success Factors, you are guaranteed to build an effective SEO strategy.

Neil Patel’s SEO Made Simple: A Step-by-Step Guide

This guide, written by industry leader, Neil Patel, digs deep into SEO, providing you with an abundance of safe, white-hat SEO practices guaranteed to boost your rankings. SEO Made Simple also features a ton of on-page and off-page SEO cleanup tips that are easy for all levels of expertise to understand.

Whether you’re new to the field or consider yourself an expert, staying current on industry best practices is crucial for SEO success. Keep these resources close by so you can stay on top of your SEO game. Still need help? If you’re looking to boost your search rankings, contact SMA Marketing today! As Industry experts, we have the skills and knowledge to drive the right organic traffic to your website.

On-Page SEO Guide
Amanda Fallace

Amanda is SMA's Lead SEO Strategist working from her home office in Port Orange, FL. She is passionate about SEO and the Inbound Methodology. As a Florida native, she enjoys spending her spare time at the beach with her beloved dogs, Bentley and Kona.

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