Google’s ever-changing algorithm makes SEO a tricky subject, especially for beginners. Fortunately, there are plenty of online resources geared toward helping beginners learn the basics of SEO. With these resources, you can formulate a strategy that will help boost your search rankings, providing a significant improvement in your ROI. Here are a few of the best SEO courses for beginners.
Moz provides an excellent breakdown of SEO in its course, The Beginners Guide to SEO. The free course begins at a very foundational level, providing readers with each important aspect necessary to include in a solid SEO strategy. It is written in a language that is easy for any SEO-newbie to understand. While this course is pretty text heavy, it is broken down into seven chapters ranging from simple to more complex topics, allowing your SEO knowledge to fully develop as you continue reading. Whether or not you read this guide from front to back, it is a great resource to keep handy.
If you’re looking for a quick, free course that will help you learn to improve your SEO strategy, check out HubSpot Academy’s SEO Training Course. In approximately one hour, you’ll learn the basics of evaluating and improving your website’s SEO and building backlinks. HubSpot Academy offers a variety of templates and eBooks perfect for keeping on hand for future reference.
Often categorized as a PPC destination, Wordstream offers a wealth of SEO knowledge in their SEO Basics Guide. Their guide provides an extensive introduction and overview of SEO, with several SEO best practices sprinkled throughout. By the time you’ve finished the guide, you will have a strong understanding of what SEO is, why it is so valuable, and how to get great SEO results!
Search Engine Land’s Guide to SEO is another great course for beginners from one of the most trusted industry sources. In just nine chapters, you will learn the essential factors to gain more website visitors from organic search. When combined with Search Engine Land’s Periodic Table of SEO Success Factors, you are guaranteed to build an effective SEO strategy.
This guide, written by industry leader, Neil Patel, digs deep into SEO, providing you with an abundance of safe, white-hat SEO practices guaranteed to boost your rankings. SEO Made Simple also features a ton of on-page and off-page SEO cleanup tips that are easy for all levels of expertise to understand.
Whether you’re new to the field or consider yourself an expert, staying current on industry best practices is crucial for SEO success. Keep these resources close by so you can stay on top of your SEO game. Still need help? If you’re looking to boost your search rankings, contact SMA Marketing today! As Industry experts, we have the skills and knowledge to drive the right organic traffic to your website.
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