The Best Digital Marketing Tools

The Best Digital Marketing Tools

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The web offers thousands of tools for new and experienced digital marketers. With so many options, selecting the best tools for your needs can be a long and overwhelming process. Review some of our most used and loved tools below to take your marketing strategy to the next level.

All-in-One Tools


If you’re serious about improving your SEO strategy, check out SEMrush. SEMrush is one of our team’s favorite all-in-one digital marketing tools. This tool assists in performing keyword research, position tracking, and identifying backlink opportunities. You can even use this tool to perform a comprehensive technical SEO audit. Additional features include content marketing, paid advertising, and social media marketing tools.

SEMrush offers free and paid subscriptions. With a free account, SEMrush limits your ability to pull data and use some of the tool’s advanced features. We suggest starting with a 7-day free trial to explore some of SEMrush’s popular functions.


Ahrefs is another SMA favorite all-in-one digital marketing tool. It offers a slew of tools to increase your site’s organic traffic.

Ahrefs offers a great selection of competitive analysis features that can be used to review what your competitor’s top pages and relevant keywords are, where their content ranks in the SERPs, and more. You can also use Ahrefs to run a full site audit to ensure any technical or on-page SEO issues don’t impact your site.

Ahrefs is one of our favorite marketing tools.

Ahrefs offers a wide range of membership options. You can view their pricing plans here.


HubSpot is an excellent tool for all things necessary for executing a seamless inbound marketing strategy. At SMA, we use HubSpot as our CRM and CMS, as well as for blogging, social media, and building landing pages. HubSpot has various automation features, most notably within its email marketing platform, which we use often.

If you want to learn more about inbound marketing, HubSpot Academy offers many free certification courses that will teach you useful information to help you grow your marketing strategy.


Moz offers a great selection of both free and paid SEO tools. With the help of Moz, you can efficiently perform site audits, keyword research, and monitor your search engine rankings. We highly recommend using the MozBar Chrome plugin, which provides instant metrics while viewing any page or SERP.

SEO Tools

Screaming Frog SEO

Screaming Frog is an easy-to-use SEO crawling tool. This tool provides essential SEO-related information about your site that you can download and keep on file for reference. Screaming Frog covers everything from basic on-page SEO elements to more high-level insights like HTML, CSS, and Javascript.

We like to use Screaming Frog to help identify any site errors that may impact SEO. You can link this tool with others like Moz or Google Analytics for even more information. Validator

If you’re leveraging structured data on your website, the Validator is an absolute must. This free tool tests the structured data on any webpage. Use this tool to ensure your pages are correctly marked up or gain insight into the types of schema your competitors use. validator is a must for structured data.

Detailed SEO Extension

The Detailed SEO Extension is a great option if you’re looking for quick SEO insights on any webpage. This free Chrome extension generates important SEO data in seconds. Uncover any page’s title tags, meta descriptions, schema, and internal links to ensure your pages are optimized correctly or to gain insight into your competitor’s strategy.


WordLift is a paid AI-powered SEO tool that has helped take our SEO strategy to the next level. We use WordLift to automate many SEO tasks, like structured data implementation and knowledge graph building. Though this is a relatively advanced tool, it has great potential to help increase your organic traffic and scale your SEO efforts.

Data Tools

Google Analytics

Google Analytics is an obvious choice for anyone in the digital marketing space. At first glance, this tool can seem a little advanced, but if you use it to its full capabilities, you will receive a ton of insight into how your users engage with your site.

If you want to increase your understanding of Google Analytics, we recommend exploring the Google Analytics Academy. It is a collection of free courses that will help you learn everything there is to know about the platform so you can use it to its full potential.

Google Search Console

Search Console provides tools and reports to help measure your site’s search traffic and performance, address issues, and help you optimize your site for SEO. Whether you are new or experienced in digital marketing, Search Console is a must-have asset. Learn how to set up and use Search Console here.

Google Trends is a free tool that analyzes a sample of Google web searches to determine how many searches were performed over a specific period of time. You can conveniently view real-time search trends and daily search trends to discover what users across the United States are searching for.

Google Trends can be a beneficial tool for SEO and content development. We like to use Google Trends to see how specific search terms gain or lose interest over time.

Content Marketing Tools


Frase is an awesome content optimization tool every digital marketer needs in their back pocket. Frase uses AI to provide advanced content insights that can help boost your search visibility and web traffic. Use Frase to optimize your existing content or help you write new and improved content.

Content research can take hours. Frase automatically provides an intelligent outline for almost every topic across the web. In seconds, Frase provides a list of related topics, headers, FAQs, statistics, recent news, and interesting facts that you can use to build a powerful piece of content quickly.

Frase is a paid tool, but they offer a free trial, so you can test it before committing.


BuzzSumo is a research and monitoring tool that can help identify trends around specific topics. This tool can help you generate blog or social media ideas, create high-performing content, monitor your brand’s performance, and identify influencers you may want to partner with. Though BuzzSumo is a paid tool, you can register for a free 7-day trial to test it out before committing to a subscription.

WordPress Plugins

Yoast SEO

Yoast SEO is one of WordPress’s most popular SEO plugins, with over 13 million users. Yoast helps ensure your pages are optimized for pre-selected keywords and provides a wide variety of other helpful SEO insights. It’s an excellent option for beginners. You can use Yoast for free or opt for their paid Yoast Premium plan to access some of their more advanced features.

Yoast SEO analysis

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Rank Math

Rank Math is another SEO plugin option for WordPress. Rank Math allows users to optimize their content, quickly index or no-index pages, and even implement structured data. Rank Math offers free and pro subscriptions.

Graphic Design Tools


Canva is a tool for creating professional-looking graphics. No matter your design experience, you can easily use this tool to create free social images, CTA buttons, and infographics. Canva offers a large selection of templates, clip art, and fonts to help you customize your project. It’s the perfect tool for someone who doesn’t have access to more advanced design platforms like Photoshop or InDesign.

If you’re interested in dabbling in paid ads (PPC), look no further than Google Ads. Google Ads, formerly Google Adwords, makes it easy to reach customers on Google, YouTube, and across the web. Create custom ads and easily set a budget within the platform that works for you. Google Ads offers a variety of resources and support to ensure your paid ads campaigns run smoothly. Google Ads is free to join, but payment is required to begin running ads.

Digital Marketing that Drives Results

With such a large selection of digital marketing tools, it is crucial to know how each one will benefit you to help drive results. With the help of these tools, you can ensure digital success!

Need help improving your digital marketing efforts? Contact SMA Marketing today! As industry experts, we have the experience to take your digital marketing campaign to new heights.

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Editor’s Note: This article was originally published in February 2023 and has been updated.

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