• FAQs

          Search engine optimization (SEO) helps businesses drive visits to their website through organic search traffic. Given that the top organic search results receive a third of the clicks, a decline in ranking could be detrimental for your business. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. The more visitors you have, the better your chances are of converting those visits into sales!

          Local search engine optimization (SEO) helps local businesses gain visibility by optimizing their local business listings for local search. A business that leverages local SEO will include its address, phone number, local opening times, and exact location in the form of a local citation. The goal is to rank for local searches which are usually performed by people in a specific geographical region looking for a business near them.

          We typically see results within the first 30 to 60 days, but when it comes to SEO, there are many factors at play. It's important to remember that SEO is a long-term strategy and results may not come as fast at you wish.

        • FAQs

          Digital advertising uses the internet to send advertisements to customers who are online through different websites and social media platforms like Google, Bing, LinkedIn and Facebook.

          The price for Google Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

          The price for Social Media Ads management depends on the monthly ad spend. For accounts with $1,000 in monthly ad spend, the price is $550/month. Between $1,000 and $5,000 a month in ad spend, the price is $950/month. For $5,000 to $10,000 a month in ad spend, the price is $2,000/month. For more than $10,000 a month in ad spend, the price is $4,500/month.

        • FAQs

          This depends on the complexity and size of a redesign and if eCommerce is needed. On average, it takes around 14-18 weeks from the web design intensive stage to launch.

          If your website experiences the following issues: it’s not responsive on all devices, has a slow loading speed, the design appears old and tired, users don’t spend long on the site, sales are stagnant, or your business is going through a rebranding - your website needs a redesign to boost your brand awareness and sales.

          Sometimes there’s no need to rebuild a website. Minor edits, refreshing page content and images, or restructuring page layout for SEO best practices can boost traffic and sales.

        • FAQs

          Semantic search launched in 2013 with the release of Google's Hummingbird update. Since then, Google's search engine has become more complex. The integration of machine learning, with RankBrain, and NLP, with BERT, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results. Semantic SEO is the process of creating machine-readable content using structured data and linked open data to help search engines better understand your content.

          On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. From meta tags to page content, website structure, and HTML, on-page optimization services are focused on making your website more visible to search engines.

          Structured data refers to any organized data that conforms to a certain format, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data involves using a piece of code that is laid out in a specific format easily understood by search engines. The search engines read the code and use it to display search results in a more dynamic way.

        • FAQs

          An SEO agency has experts in different areas of search engine optimization that may be out of the realm of your marketing team's abilities. SEO can be very complex and time-consuming. Furthermore, as search engine algorithms change it can be difficult to stay current on the latest ranking factors and strategies for improving online visibility. You will likely see a greater return on investment and better results from using a professional SEO agency than you would from tackling this on your own.

          As a digital marketing agency, SMA Marketing provides products and services in four areas: SEO, Local SEO, Digital Advertising, and Web Design

          We focus on building authentic, long-lasting relationships with our clients. We’re goal oriented and results driven and believe in doing good and making a difference in the world.

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B2B Lead Generation: Strategies That Work

    Lead generation is a marketing process that aims to identify and stimulate people’s interest in a particular product to develop a sales system. And leads are potential customers who have shown interest in the product by filling out the subscription form.

    Accordingly, lead generation is the process of attracting leads. Its task is the formation and constant growth of the lead base.

    Of course, lead generation has more advantages than disadvantages. The disadvantages, in this case, can be attributed more to errors. The main advantages of lead generation as a customer acquisition process are measurable costs and return on investment.

    Why is B2B Lead Generation Important?

    B2B lead generation is fundamental to business success. Many companies today rely heavily on it as it generates traffic to their websites where they can convert leads to customers. Without lead generation, it will be difficult for the business to sell and expand.

    Email Marketing Strategies to Generate B2B Leads

    B2B email marketing continues to be one of the best ways to reach more customers. However, with the increase in the number of startups launched every day in virtually every niche, it becomes increasingly difficult to attract more customers.

    Lead generation is essential to growth as new leads enter the sales funnel and get ready to close. Research shows email marketing is the most effective channel for generating leads in the B2B segment, followed by content marketing and social media. Using email marketing to promote a B2B business has many benefits, including ease of implementation and cost-effectiveness. But to turn a cold contact list into leads, a campaign must first hit the inbox and continue to provide the reader with concrete and actionable value.

    Follow These Strategies for Effective Email Marketing:

    1. Write engaging email content that serves the needs of the buyer at their current buying stage.

    When it comes to B2B email marketing strategies, the quality of the content you deliver to your audience decides everything. This is easier said than done as the perceived value of your content will differ for different potential customers.

    1. Prepare email subject lines.

    No matter how helpful your email content is, if you don’t prepare a good subject line, no one will read it. In fact, 47% of emails are opened based on the subject line. Every email subject line should be based on the principles of psychology, because to get people to respond, you need to harness the power of marketing motivators, provocative questions, and personalization.

    1. Automate your email marketing campaign.

    Automated email marketing is also known as drip marketing. Under it, you send a series of marketing messages to your potential or existing clients on a predetermined schedule.

    1. Timely delivery of critical updates.

    How many times has it happened that you went to the nearest grocery store for food and found it closed? You feel frustrated because all your efforts are in vain.

    Your customers can feel the same way if they don’t receive important news about your business on time.

    1. Leverage the power of emails to re-engage.

    Reaching out to other companies is an important part of your overall email strategy because it gives you super-relevant leads. You want only real potential customers on your target mailing list. To do this, you have the option to use re-engagement emails.

    About 22.5% of users on the mailing list never interact with the brand. This is called “database decay” and should be avoided if you want to generate a steady stream of leads, new customers, and revenue.

    Re-engagement emails help you keep only leads or users on your list who are actively engaging with your brand.

    Who Conducts B2B Generation?

    The sales team focused on B2B lead generation is often divided into two groups. These teams carry out separate, well-defined tasks:

    • Sales Development Representatives (SDRs) – This group is responsible for finding leads, interacting with them, and booking appointments.
    • Business Development Managers (BDMs) – This group is responsible for conducting demonstrations, closing deals, and generating revenue for the business.

    How Do You Generate Leads for B2B?

    1. Optimize your web pages for conversions.

    All your online lead generation efforts should start with your website. There is no point in generating traffic to your site – whether from Google, social media, or word of mouth – if those visitors then decide to leave without taking any action.

    Your website needs to be optimized to convince people to do something – whatever it may be.

    1. Interact directly with potential clients.

    Direct customer engagement should be one of your top priorities. The more clients, the better the word of mouth, and the more potential leads.

    1. Invest in new technologies.

    New technologies that help you generate and nurture leads can improve the ROI of your email marketing campaigns.

    For example, an email hunter tool helps you make sure your contact list is accurate, that your email addresses are active, and that they belong to people you want to contact. It also prevents your emails from being flagged spammed.

    1. Find potential customers on LinkedIn.

    LinkedIn is not only a professional social networking website but also a source of B2B leads for your company.

    1. Design and optimize informative content.

    There is no denying that content can be an excellent source of internet traffic – leading to more clients. But it should be informative and attractive to your target audience.

    Is Lead Generation Legit?

    Yes, lead generation is a legitimate way to gather leads so you can nurture them throughout the buyer’s journey. It’s essential to know how to use your lead generation budget wisely. The tips mentioned above will help you see a positive ROI from your email marketing efforts.New Call-to-action

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