SMA Marketing Blog

The SMA Marketing Blog

Taylor Duran

Taylor Duran

Taylor has a passion for improving efficiency and performance for her clients. She uses her knowledge of UX best practices and digital marketing strategies to execute client campaigns. Taylor lives in Satellite Beach, FL. In her spare time, she enjoys going to the beach, playing tennis, and spending time with her dog, Mo.

Recent Posts

Finding Your Target Audience

As the newest Client Success Manager on the SMA team, I have learned that each client’s audience marketing strategy needs to be unique to engage their target audience. Audience marketing does not have a one-size-fits-all approach. Spending time on .

What is SEO Content? Hint: It's Not Just for Search Engines

For over a decade, Google has insisted ranking factors include high-quality content when building websites and publishing blog posts. Over the years, Google has taken the time to refine the definition of "high-quality," most recently clarifying that

Why is User Experience Important in Web Design?

Web design and user experience (UX) go hand-in-hand. A well-designed website should provide an intuitive and enjoyable user experience and a great design aesthetic. Web design trends are constantly changing and evolving, so it's important to stay.

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