The statistics supporting the importance of local search optimization are extremely compelling, with46%of all searches on Google being local, and72%of people who do a local search then visiting a store within 5 miles.
More than half of current consumer purchases begin with online research, and it is likely some of that time is spent on your website. Since your first opportunity to interact with potential customers may begin online, it makes sense that digital.
Knowing how to market to your audience despite algorithm updates such as Google’s recent March 2019 Core Algorithm Update can be a challenge, especially if you aren’t confident you understand how your target market searches for information.
Social media has taught us the importance of a great customer experience. From slow websites to poor customer service, you can expect that annoyed, frustrated, or angry customers will post online about their interactions with your brand. They'll.
The term “Personalization” has become more common in the marketing world over the last few years— even to the point of seeming like just another trend. But what does Personalization really mean, and how much of a difference does it even make in.