SMA Marketing Blog

The SMA Marketing Blog

Ryan Shelley, CPBI

Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.
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Recent Posts

HubSpot Free vs Paid: A Guide to Choosing the Right Package

If you've spent some time on our blog you know that SMA Marketing is a HubSpot partner. You may also know that we use a lot of free tools or freemium versions of tools. We are also cautious about the products we recommend, even when they are.

Creating Content for People First: Why Keywords are Only Part of the Story

Have you ever spent hours researching the perfect keywords for a piece of content? Then after creating that content, it didn't rank or drive views? While research is an essential part of digital marketing, there is one factor that often gets.

Position Zero and Other SERP Features

Long gone are the days of 10 blue links in Google search. Today's search results are full of rich features that are intended to help the end user. The problem is that many organic listings are now past the scroll. In this video, I'll share some.

Hubspot or Not? A Guide to Choosing the Right Automation Software

An Investment in marketing is an investment in the future of your business or organization. Why then do so many try to cut corners when it comes to strategy and tools? Marketing automation is essential to executing an effective inbound marketing.

How Needs Shape Search Intent and Why It Matters to Your Marketing Efforts

"When it comes to search, people are literally typing their needs into a form, which, in turn, generates data that lets marketers tap into insights across media." (Source) By understanding the needs of our audience, we can as marketers, create a.

The Most Important Questions to Ask Before Marketing Your Products and Services

While there are a number of popular marketing tactics and strategies, jumping into any strategy without proper planning hardly ever yields the desired result. Before launching into a marketing campaign, I believe you must answer a few simple.

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