SMA Marketing Blog

The SMA Marketing Blog

Ryan Shelley, CPBI

Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.
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Recent Posts

Internal links, External Links & Backlinks: What They Are and Why They Matter

Links make the internet what it is. They are roads and bridges to all the content we know and love.  But there are many different types of links. In this video, we examine the difference between internal links, external link and backlinks

An Introduction to Structured Data: How Markup Helps Search Engines Understand Context

The goal of structured data is to help search engines understand and accurately index your site. In this video, we will do an overview of structured data by answering the following questions.

  • What is Structured Data?
  • Why Structured Data?
  • How.

Google Reveals New Ranking Factors: Everything You Need To Know!

Google announced on Thursday, May 28, 2020 that they will be releasing the Google Page Experience Update sometime in 2021. This means that user experience will become a Google ranking factor. Here is a quote from the new release. “Today, we’re.

Traffic You Own vs Traffic You Don't: How to Take Control of Your Marketing

SEO, SEM, and Social Media Marketing are all dependent on one thing, other people's platforms. Now don't get me wrong, I am a big believer in leveraging these platforms. But, in order to succeed in scaling and growing your business long term, you.

3 Reasons Why Brand Storytelling is Essential to Digital Marketing

Stories have been an essential part of human communication since, well forever. When it comes to building a business that connects deeply and creates change, a powerful brand story is at its core. In the video below, I'll share 3 reasons why.

Google Algorithm Update? How to Easily See if Your Site Has Been Impacted

It's no secret that Google constantly tweaks its search algorithm. While in the past, those in the SEO community would have to speculate when updates happened, today Google is much more open about when they make major changes. In this video, I'll.

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