SMA Marketing Blog

The SMA Marketing Blog

Ryan Shelley, CPBI

Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.
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Recent Posts

How to Use Google Tag Manager to Set Up Event Goals in Google Analytics

Having clear goals helps you understand if your marketing and sales activities are producing your desired results. While there are a number of great tools out there to help you track your efforts, not all of them will give you what you need "out.

Use Rich Results and Structured Data to Set Your Site Apart in Search

Google's research results have added a number of new features over the last few years. Features like the image carousel, People Also Asked, and Videos are all know as "Rich Results."  While earning these spots may seem impossible, utilizing.

Leveraging the Marketing Mix in a Digital Economy

The Marketing Mix, also referred to as the 4P's of Marketing, has been a staple for business leaders over the years. But is this"traditional approach" out dated? In this video, I'll share how you can leverage the marketing mix in our digital era.

Marketing Analytics vs Web Analytics: 3 Features that Set Marketing Analytics Apart

Data-driven decision making can set your business apart from the rest. When it comes to knowing what marketing channel is the most effective, we have to make sure we have the right data. In this video, I'll share the 3 features that set marketing.

Are Infographics Still Effective?

 
Do infographics still work?  I saw this question posed in an online marketing community and it got me thinking. Ever since I've been working in the digital marketing space, I've seen post after post claiming the end of one form of media or.

8 Backlink Types to Avoid

Google was the first major search engine to use links as part of its ranking algorithm. Since then, SEOs and site owners have tried to work the system to deliver favorable rankings. While building links can provide results, you have to be weary.

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