SMA Marketing Blog

The SMA Marketing Blog

Ryan Shelley, CPBI

Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.
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Recent Posts

How to Create and Install Structured Data for Local SEO

As the owner of a local business you understand, making sure your business is visible in search is critical. It starts with claiming your Google My Business listing and ensuring you have your N.A.P (Name, Address and Phone Number) clearly.

6 Keys to Planning an Inbound Marketing Strategy

Without a solid strategy you're setting yourself up failure. It's easy to want to jump right in and start executing marketing activities. But if they aren't aligned and working towards a common purpose, your work will be in vain. In the video.

What A SEO Consultant Should Deliver

What should a SEO consultant deliver?  There are many opinions when it comes to search engine optimization, but for businesses it comes down to real results. I've spoken to countless business owners who knew they needed SEO, but partnered with an.

What Data Should You Focus On?

Every tool, app, and site collect data. But data by itself is rarely useful. With so many metrics to track, businesses are often confused about what to focus on. Data overload can lead to poor decisions and incorrect assumptions. In the video.

Optimizing Your Site Structure for SEO

There are many factors that impact your site’s organic visibility. We often talk about content, links and other optimization tweaks we can use to get great SEO results while overlooking basic technical elements of search. One such area is the.

How to Leverage the Growth Hacking Mindset

Marketing, like many industries, has more than its share of buzz words. Growth Hacking is one that has gained a ton of momentum over the past few years. While this marketing mindset has been confused for a "magic bullet", it can be extremely.

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