Search is a powerful medium to engage with your audience across their entire journey. Many in the SEO world focus solely on "top of the funnel" content. While this may drive traffic, the quality and engagement can suffer as well. In this video,.
Google uses site links to help users navigate your site. Google’s system analyzes the link structure of a site to find shortcuts that will save users time and allow them to quickly find the information they're looking for. Sitelinks appear below.