In November 17th, 2015, Google released the full version of its Search Quality Evaluator Guidelines and Handbook. The document aims to help Google Search Quality Raters understand how to evaluate the search results they are testing. The.
Successful marketing doesn't happen by accident. Whether you are a tech startup or a small business getting ready to launch, marketing yourself well is the difference between success and failure. In this video, I'll teach you how you can help.
Headlines are read 4 times more often than the rest of your copy. While the term "headline" often refers to traditional ad copy, headlines can still be found across all digital channels and mediums. In this video, I'll share how to create better.
Digital marketing is not just for online businesses. Brick and mortar locations can also use the power of digital marketing to drive new business. Consumers today use the internet for more than just online shopping. In fact, most consumers will.
Understanding native language to deliver more target search results has always been a goal for Google Search. In 2015, Google released RankBrain, their first big step toward achieving this goal. Just last week, they made, "the biggest leap.
Do you ever feel like you’re overwhelmed with information? Whether it’s news, marketing, social media or business metrics the flood of data never stops. While information is great, it is not powerful on its own. It must be harnessed and analyzed.
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