The SMA Marketing Blog

If you've spent some time on our blog you know that SMA Marketing is a HubSpot partner. You may also know that we use a lot of free tools or freemium versions of tools. We are also cautious about the products we recommend, even when they are.

Have you ever spent hours researching the perfect keywords for a piece of content? Then after creating that content, it didn't rank or drive views? While research is an essential part of digital marketing, there is one factor that often gets.

Long gone are the days of 10 blue links in Google search. Today's search results are full of rich features that are intended to help the end user. The problem is that many organic listings are now past the scroll. In this video, I'll share some.

An Investment in marketing is an investment in the future of your business or organization. Why then do so many try to cut corners when it comes to strategy and tools? Marketing automation is essential to executing an effective inbound marketing.

"When it comes to search, people are literally typing their needs into a form, which, in turn, generates data that lets marketers tap into insights across media." (Source) By understanding the needs of our audience, we can as marketers, create a.

While there are a number of popular marketing tactics and strategies, jumping into any strategy without proper planning hardly ever yields the desired result. Before launching into a marketing campaign, I believe you must answer a few simple.