SMA Marketing Blog

The SMA Marketing Blog

Ryan Shelley, CPBI

Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works has also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing solutions.
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Recent Posts

4 Ways to Repurpose Blog Content

You spent a lot of time and energy on your last blog post, so now what?  For many online marketers, publishing their blog is the final step. But what if you could get more out of the content you are already creating?  In this short video, I'll.

How Search Engines Fight Link Spam

Links connect the internet. But not all links are natural or helpful. Since Google took the lead in using link signals to drive its algorithm,  many have tried to manipulate rankings with unnatural linking practices. In this video, I'll share how.

A Practical Guide to S.M.A.R.T. Goals

Goal setting is an essential  practice of high achievers. But setting goals is not nearly as easy as it sounds. In order to make sure you hit your mark and get results, you can leverage S.M.A.R.T Goals. In this video, I'll walk you through how.

Using the Four P's of Marketing in a Digital Economy

Having the right marketing mix could be the difference between success or failure. While there are many ideas around the web when it comes to a marketing strategy, sometimes going back to the basics is best. In this video, I'll walk through the.

How to Leverage Video Marketing in 3 Simple Steps

Video is a powerful medium that can help you engage with leads in a more natural and personal way. In the past, you had to invest in a ton of gear if you wanted to do video well. But thanks to the power of today's smartphones, anyone can.

An Introduction to (The New) Search Console

Search console is a great free tool from Google that gives website owners powerful insights into how their website is performing in search. While these types of tools can be intimidating at times, taking some time to learn them will pay off in.

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