SMA Marketing Blog

The SMA Marketing Blog

Ryan Shelley, CPBI

Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.
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Recent Posts

The Role of Linked Open Data in SEO

In this post we're going to look at the role of linked open data and how it impacts SEO and why it's important to the search community as a whole. 

At a high level, linked open data is open data on the web that is linked using RDF. It helps us.

Leveraging E-A-T to Build A Winning Content Strategy

In this video we are going to look at how E-A-T impacts your content. E-A-T is defined as the expertise, authoritativeness, and trustworthiness of the creator of the main content, the main content itself, and the website as a whole. Notably,.

Why SMART Goals are Important to Your Long-Term Success

As a business owner, establishing goals is the most effective way to confirm you are making progress. But, how do you know the   goals  you're setting are worth achieving? How do you know you're measuring the correct  key performance indicators  

How to Add Review Stars to Your SERP Listings

Reviews stars markup allows you to add an overall rating to your SERPs. By adding specific structured data to your page you can enable it to show a star rating below the meta description. This is a great way catch the eye of potential customers..

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