SMA Marketing Blog

The SMA Marketing Blog

Ryan Shelley, CPBI

Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.
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Recent Posts

BERT & Content Marketing: Why Everything You Know Has Changed

In this video, we're going look at the relationship between content marketing and BERT, Google's Natural Language Processor, that's now integrated into Google search. This integration has shifted the way that we should approach our content.

3 WordPress SEO Plugins for Structured Data Implementation

WordPress is the most popular CMS online. It not only makes publishing content easier, but it also helps site owners optimize their websites for search. In this video, I'll share some popular SEO plugins and how you can leverage them to implement.

How Earning Rich Features Impacts Impressions, Clicks and Organic Traffic

As someone who has invested hundreds of hours into and optimizing for Rich Features in search, I wanted to understand the impact and ROI of all my work. In this video case study, I share my findings on the impact of Rich Results on.

10 Things to look for Before You Hire a Local SEO Agency For Your Business

It seems like a new local SEO agency starts up every week with promises of quick ranking results for low fees. At first appearance, this may seem attractive, but like most things, you get what you pay for, so it is important to know what to look.

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