SMA Marketing Blog

The SMA Marketing Blog

Ryan Shelley, CPBI

Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.
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Recent Posts

How to Analyze the SERPs with NLP

In this video, we are going to learn how to uncover some powerful information from the search engines with a little help from NLP. Now, if you don't have a technical background, don't worry!  I'll walk you through the process step-by-step and.

Search Intent Across the Funnel: How to Break Down Search Journeys

Search is a powerful medium to engage with your audience across their entire journey. Many in the SEO world focus solely on "top of the funnel" content. While this may drive traffic, the quality and engagement can suffer as well. In this video,.

How to Get Sitelinks to Appear in Google Search Results

Google uses site links to help users navigate your site. Google’s system analyzes the link structure of a site to find shortcuts that will save users time and allow them to quickly find the information they're looking for. Sitelinks appear below.

The New Schema.org Structured Data Validator

It’s official, Schema.org has launched its schema markup validator tool at validator.schema.org. The markup validator helps you validate your structured data on your site that is used for general purposes, outside of the Google rich results.

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