SMA Marketing Blog

The SMA Marketing Blog

Ryan Shelley, CPBI

Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.
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Recent Posts

Tracking Featured Snippets Using Google Sheets

In the latest episode of Hack My Growth, we're looking at featured snippets, and more specifically, how can we see if our site's actually ranking for one?

Featured snippets are the texts that Google highlights at the top of your search results, and.

What is a Knowledge Graph & Why You Should Care

In this video, we will learn about Knowledge Graphs. I'm explaining what knowledge graphs are and why all digital marketers should care about them. In short, a Knowledge Graph puts your data into context via linking, as well as semantic metadata..

Mapping Schema Opportunities: Planning Your Structured Data Markup

In the latest episode of Hack My Growth, we're looking at how we can better map the process of where we want to be adding structured data into our website pages to help increase the context and index-abilities for the search engines.

How to Optimize a Page for Semantic SEO

In the latest episode of Hack My Growth, we're going to be looking at how to optimize a page for semantic SEO.  I'm going to show you how to do some semantic SEO and how you can best optimize your pages for semantic search.

Ensuring that your SEO.

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