SMA Marketing Blog

The SMA Marketing Blog

Ryan Shelley, CPBI

Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.
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Recent Posts

What Does HubSpot Do NOW? 2019 Update

 

We've been a HubSpot partner agency since 2015 and leveraged their tools to help us grow exponentially. But we're not the only ones who have grown, HubSpot has too. In this video, I'll share some of the great new tools we use; that you can also.

4 Digital Marketing Metrics That Help Determine ROI

When you invest time, energy and money into your business, knowing whether or not your marketing efforts are producing results is crucial to your success. In this video, I'll share 4 digital marketing metrics that can help you determine ROI. 

Optimize Your Blog for Search With These 6 Simple Steps

Do you have a blog that is struggling to gain the organic results in search you want? While "content is king", simply posting more blog articles won't generate results. In this video, I'll share how to optimize your blog posts to make sure you.

SEO Metrics Explained: MOZ DA, Ahrefs, SEMRush, Alexa and More

There are a number of SEO tools that can help you achieve better results in search engine queries. Each have their strengths and weaknesses as well as their own metrics. In this video, we will break down a few of the most common metrics created.

Aligning Sales and Marketing in One Platform

Do you know which of your marketing actions are leading to sales? The answer to this question will determine where you should invest your time and money. For many businesses, they have the data, they simply don't have it integrated in a way that.

Understanding a Searcher's Intent: Why Keywords Are Just the Beginning

When selecting keywords for your site, you need to look at more than simply what terms are used the most. After all, SEO is about more than driving traffic to your site; you want to drive traffic that will convert. Google and other search engines.

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