SMA Marketing Blog

The SMA Marketing Blog

Ryan Shelley, CPBI

Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.
Find me on:

Recent Posts

Google Search Quality Guidelines 2019: What Every Website Owner Needs to Know

In November 17th, 2015, Google released the full version of its Search Quality Evaluator Guidelines and Handbook.  The document aims to help Google Search Quality Raters understand how to evaluate the search results they are testing. The.

How to Help Your Startup Avoid 3 Common Marketing Mistakes

Successful marketing doesn't happen by accident. Whether you are a tech startup or a small business getting ready to launch, marketing yourself well is the difference between success and failure. In this video, I'll teach you how you can help.

How to Write Better Headlines and Engage your Audience

Headlines are read 4 times more often than the rest of your copy. While the term "headline" often refers to traditional ad copy, headlines can still be found across all digital channels and mediums. In this video, I'll share how to create better.

3 Ways to Use Digital Marketing for Brick and Mortar Locations

 

Digital marketing is not just for online businesses. Brick and mortar locations can also use the power of digital marketing to drive new business. Consumers today use the internet for more than just online shopping. In fact, most consumers will.

Introducing BERT: Google's New AI Algorithm

Understanding native language to deliver more target search results has always been a goal for Google Search. In 2015, Google released RankBrain, their first big step toward achieving this goal. Just last week, they made, "the biggest leap.

How To Make Data-Driven Decisions Using Google Analytics

Do you ever feel like you’re overwhelmed with information? Whether it’s news, marketing, social media or business metrics the flood of data never stops. While information is great, it is not powerful on its own. It must be harnessed and analyzed.

Blog Comments

Get Awesome Content Delivered Straight to Your Inbox!

Learn SEO
Help us Help Others

Popular Posts

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.