SMA Marketing Blog

The SMA Marketing Blog

Ryan Shelley, CPBI

Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.
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Recent Posts

Positioning as a Service: How to Move Your Audience and Create a Following

In This is Marketing, Seth Godin writes, “In a world of choice, where we have too little time, too little space, and too many options, how do we choose? It’s easier for those we seek to serve to simply shut down and not even try to solve their.

How to Create a Measurement Plan for Your Business

Defining KPIs is crucial for your marketing efforts but can also be frustrating and time-consuming. Over the years, I have adjusted and tweaked my strategies to ensure we are using data to make smart decisions. In this video, I'll share my exact.

How a Hacked Website Can Impact Your Business

Your website is one of your most important business assets. With today’s interest-driven culture, a majority of your current and future customers use your website to learn more about your company and the solutions you provide. While many business.

One SEO Browser Extension I Can't Live Without

The are thousands of SEO tools available online but not all of them are quick or easy to use. I love finding tools that make research and optimization easier. In this video, I'll share one of my new favorite SEO extensions.

How to Use Behavior Flow in Google Analytics

Ever wonder how your user navigates through your website? Google Analytics Behavior Flow let's you see how your users use your site and what content keeps them engaged. In the video below, I'll do an overview of the tools so you can start using.

What is Multi-Channel Attribution?

Multi-channel attribution helps marketers and business owners know which channels are impacting conversions. But in order to get actionable insight with your data, you need to first understand how it works and decide which model you are going to.

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