Have you ever spent hours researching the perfect keywords for a piece of content? Then after creating that content, it didn't rank or drive views? While research is an essential part of digital marketing, there is one factor that often gets.
An Investment in marketing is an investment in the future of your business or organization. Why then do so many try to cut corners when it comes to strategy and tools? Marketing automation is essential to executing an effective inbound marketing.
While there are a number of popular marketing tactics and strategies, jumping into any strategy without proper planning hardly ever yields the desired result. Before launching into a marketing campaign, I believe you must answer a few simple.