SMA Marketing Blog

The SMA Marketing Blog

Ryan Shelley, CPBI

Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.
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Recent Posts

50 Gary Vaynerchuk Quotes to Get You in Hustle Mode

Gary Vaynerchuk is one of the most famous and popular marketing minds of our age. He is truly living the American dream. Gary and his family immigrated to the US from Belarus, in the former USSR. He made a name for himself working for his.

The What, Why and How of UTMs

Your reporting is only as good as your data. Unfortunately, most data sets have multiple issues and errors are overlooked. In order for you to make smart data driven decisions, you must first have confidence in your data. In this video, I'll.

Why SMART Goals are Important to Your Long-Term Success

How do you know if your goals are worth achieving? This was a challenging question that I was forced to wrestle with myself a few years ago. I was great at setting goals but not so great at achieving them. I had drive and I was moving forward,.

10 Easy Tips to Building a Better LinkedIn B2B Marketing Strategy

LinkedIn is the world's leading social media platform for business professionals. It's growing fast. In 2015, LinkedIn had about 380 million users. That number grew to 660 million users in 2019.

If you’re in business, then LinkedIn is a must for.

Why Featured Snippets Are Still Important

Google Search Liaison  tweeted an update on how Google will be serving Featured Snippets in search. This change caused some confusion in the SEO world and caused many to question whether Featured Snippets are worth targeting anymore. In this.

What is Direct Traffic?

Knowing how your visitors ended up on your website is core to understanding which marketing activities are actually working. While some traffic sources are straight forward, one in particular confuses many. Direct traffic is the traffic source I.

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