SMA Marketing Blog

The SMA Marketing Blog

Ryan Shelley, CPBI

Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.
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Recent Posts

The Role of Content Marketing in Semantic SEO

The latest episode of Hack My Growth will be discussing the role content marketing plays in semantic search. We will talk about the importance of creating content for users and machines, why semantic search has changed SEO, and what you can do to.

6 Google Sheets Functions Every SEO Should Know

In this episode, we are going to be looking at six powerful functions within Google Sheets that every SEO needs to know. Google Sheets is a powerful tool that lets us look at our data, manipulate our data, and dive deeper in to get a better.

How Knowledge Graphs Impact Search Intent

Knowledge graphs are at the heart of search marketing. If we are going to be able to match our user's intent and create compelling content, we need to learn how to leverage knowledge graphs. In this video, I'll share how knowledge graphs impact.

How to Analyze the SERPs with NLP

In this video, we are going to learn how to uncover some powerful information from the search engines with a little help from NLP. Now, if you don't have a technical background, don't worry!  I'll walk you through the process step-by-step and.

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