SMA Marketing Blog

The SMA Marketing Blog

Ryan Shelley, CPBI

Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.
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Recent Posts

How To Do a Competitor Backlink Analysis (Using FREE Tools)

Backlinks are a core tenant of SEO, but they are also an area that many site owners and agencies struggle to understand. I get it. It took me a while to nail down our process. In this video, I'll share how to do a backlink audit on your.

What Hubspot Never Told Me About Their Inbound Marketing Platform

A lot has changed since SMA Marketing first started using HubSpot in 2015. Both our agency and the HubSpot platform have evolved to keep up with the newest digital marketing strategies and Search algorithms in the last four years.  After one year.

How To Increase CTR and Rank Using Search Console

While SEO can get very complicated, some of the simple steps deliver the biggest impact. In this weeks video, I'll share how to leverage Search Console to make gains in both your rank and CTR. The best part, is that doesn't take a lot of time and.

How Many MarTech Tools Do You Really Need?

MarTech or Marketing Technology has come a long way over the past few years. Today's, businesses can choose from more the 6500 options when looking to add to their technology stack. But the real questions is, do you really need every tool you.

How to Easily Create Videos from Old Blog Content

Video marketing is on the rise for many reasons. Both B2C and B2B consumers find videos easy to engage with and understand, but many companies are still not using video in their marketing. The main reason? Video seems hard to produce. In this.

How to Use Google Tag Manager to Set Up Event Goals in Google Analytics

Having clear goals helps you understand if your marketing and sales activities are producing your desired results. While there are a number of great tools out there to help you track your efforts, not all of them will give you what you need "out.

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