SMA Marketing Blog

The SMA Marketing Blog

Ryan Shelley, CPBI

Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.
Find me on:

Recent Posts

Leveraging the Marketing Mix in a Digital Economy

The Marketing Mix, also referred to as the 4P's of Marketing, has been a staple for business leaders over the years. But is this"traditional approach" out dated? In this video, I'll share how you can leverage the marketing mix in our digital era.

Marketing Analytics vs Web Analytics: 3 Features that Set Marketing Analytics Apart

Data-driven decision making can set your business apart from the rest. When it comes to knowing what marketing channel is the most effective, we have to make sure we have the right data. In this video, I'll share the 3 features that set marketing.

Are Infographics Still Effective?

 
Do infographics still work?  I saw this question posed in an online marketing community and it got me thinking. Ever since I've been working in the digital marketing space, I've seen post after post claiming the end of one form of media or.

8 Backlink Types to Avoid

Google was the first major search engine to use links as part of its ranking algorithm. Since then, SEOs and site owners have tried to work the system to deliver favorable rankings. While building links can provide results, you have to be weary.

The History of Website Design: 28 Years of Building the Web

 
When we were first introduced to the internet IT departments built and managed the majority of websites due to the complexity of the programming. Today, website design has become an industry all on it's own. Great web designs have lead.

What Is Happening In SEO This Summer (2019)

The only thing constant in SEO is change. This summer, Google has been very active with their algorithm and many SEOs have seen big fluctuations all year. In this video, I'll highlight 3 stories that dig into what's changing in the world of.

Blog Comments

Get Awesome Content Delivered Straight to Your Inbox!

Learn SEO
Help us Help Others

Popular Posts

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.