SMA Marketing Blog

The SMA Marketing Blog

Ryan Shelley, CPBI

Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works has also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing solutions.
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Recent Posts

5 SEO Browser Extensions Every Digital Marketer Should Be Using

"A browser extension is a plug-in that extends the functionality of a web browser." - Wikipedia.  Browser extensions are used in a number of ways. From enhancing your browser's user interface and security or blocking advertisements, these tools.

How to Run A Discovery Call

Not all leads are created equal. Learning how to run a discovery call is essential to anyone using inbound selling. The discovery call will help you find out whether your lead is a good fit and help make sure that you close the right customers..

Using Google Acquisition Reports to Know Where People Are Coming From

Do you know where your users are coming from? Are you investing your time in marketing channels that are delivering the best ROI? Using Google Analytics Acquisition reports you can learn how people are finding your site and what they are doing.

What Past Google Algorithm Updates Can Tell Us About Search Today

Google is constantly looking to improve its flagship product, Google Search. Since its launch in 1998 to its rise as a global technology leader through the early 2000s, Google has shifted the way we find information. By creating a tool that.

HubSpot SEO: Optimizing Your Pages for Search

One of the benefits of inbound marketing is increasing your site's visibility in search. But getting found in Google takes more than just a search friendly platform. In this video, I'll walk you through a simple HubSpot SEO tutorial to help you.

KPI Dashboard for Start-Ups

Do you know if what you are doing to market and grow your startup is actually working? While ‘trusting your gut’ is essential in entrepreneurial success, trusting it alone can be fatal. By defining and tracking KPIs, you can help ensure that you.

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