The SMA Marketing Blog

Backlinks are a core tenant of SEO, but they are also an area that many site owners and agencies struggle to understand. I get it. It took me a while to nail down our process. In this video, I'll share how to do a backlink audit on your.

A lot has changed since SMA Marketing first started using HubSpot in 2015. Both our agency and the HubSpot platform have evolved to keep up with the newest digital marketing strategies and Search algorithms in the last four years.  After one year.

While SEO can get very complicated, some of the simple steps deliver the biggest impact. In this weeks video, I'll share how to leverage Search Console to make gains in both your rank and CTR. The best part, is that doesn't take a lot of time and.

MarTech or Marketing Technology has come a long way over the past few years. Today's, businesses can choose from more the 6500 options when looking to add to their technology stack. But the real questions is, do you really need every tool you.

Video marketing is on the rise for many reasons. Both B2C and B2B consumers find videos easy to engage with and understand, but many companies are still not using video in their marketing. The main reason? Video seems hard to produce. In this.

Having clear goals helps you understand if your marketing and sales activities are producing your desired results. While there are a number of great tools out there to help you track your efforts, not all of them will give you what you need "out.