SMA Marketing Blog

The SMA Marketing Blog

Ryan Shelley, CPBI

Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works has also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing solutions.
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Recent Posts

How To Get Started with Inbound Marketing

Inbound marketing is a powerful way to build relationships with your potential and current customers. Jumping into tactics though is not the best way to get started. If you want to ensure that your business reaps the largest return on your.

Using Marketing Personalization Without Being Creepy

Marketing personalization is possible thanks to the power of big data. But, as we have seen recently, data can be used for good or… well, evil. Personalization is a great way to engage with your users, but if you're not careful you can come.

Why Infographics Work (The Power of Visual Content)

While the internet is full of content, most people only read an average of 20% of the text they see. This is why visual content, like videos and infographics are so effective. One of my favorite stats states, "the brain processes visual content.

SEOs Role in Omni Channel Marketing

Over the past few years SEO has made a resurgence in the world of digital marketing. It’s not because SEO stopped working or was no longer relevant, but more so because it was previously ignored. After the major update known as Hummingbird, many.

3 FREE Google Tools You Should Be Using

Having the right tools can be the difference between a successful project or a flop. For many cost-conscious website owners, most of the "best" marketing tools seem out of reach. Thankfully, the team over at Google continues to create amazing,.

12 Digital Marketing Acronyms Explained

Do you know the meaning of CRM? How about CMS or COS? The digital marketing industry loves its acronyms. But one thing that I have found over and over again is that many people aren't really sure of the meaning behind them.  In the video below I.

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