SMA Marketing Blog

The SMA Marketing Blog

Ryan Shelley, CPBI

Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.
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Recent Posts

Google Reveals New Ranking Factors: Everything You Need To Know!

Google announced on Thursday, May 28, 2020 that they will be releasing the Google Page Experience Update sometime in 2021. This means that user experience will become a Google ranking factor. Here is a quote from the new release. “Today, we’re.

Traffic You Own vs Traffic You Don't: How to Take Control of Your Marketing

SEO, SEM, and Social Media Marketing are all dependent on one thing, other people's platforms. Now don't get me wrong, I am a big believer in leveraging these platforms. But, in order to succeed in scaling and growing your business long term, you.

3 Reasons Why Brand Storytelling is Essential to Digital Marketing

Stories have been an essential part of human communication since, well forever. When it comes to building a business that connects deeply and creates change, a power brand story is at it's core. In the video below, I'll share 3 reasons why brand.

Google Algorithm Update? How to Easily See if Your Site Has Been Impacted

It's no secret that Google constantly tweaks its search algorithm. While in the past, those in the SEO community would have to speculate when updates happened, today Google is much more open about when they make major changes. In this video, I'll.

What is Referral Traffic?

Knowing the difference between your traffic mediums can have a big impact of your marketing strategy. In this video, we take a look at referral traffic. We share what it is, how it's tracked and a few ways you can leverage referral traffic for.

Finding Intent Based Terms For Your Search Marketing Funnel

Connecting with users on search can seem overwhelming. Keyword research alone can takes hours, and you're not even guaranteed to rank for the terms. What if you approached search from the perspective of your users' journey instead? In this video,.

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