SMA Marketing Blog

The SMA Marketing Blog

Ryan Shelley, CPBI

Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.
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Recent Posts

Hubspot or Not? A Guide to Choosing the Right Automation Software

An Investment in marketing is an investment in the future of your business or organization. Why then do so many try to cut corners when it comes to strategy and tools? Marketing automation is essential to executing an effective inbound marketing.

How Needs Shape Search Intent and Why It Matters to Your Marketing Efforts

"When it comes to search, people are literally typing their needs into a form, which, in turn, generates data that lets marketers tap into insights across media." (Source) By understanding the needs of our audience, we can as marketers, create a.

The Most Important Questions to Ask Before Marketing Your Products and Services

While there are a number of popular marketing tactics and strategies, jumping into any strategy without proper planning hardly ever yields the desired result. Before launching into a marketing campaign, I believe you must answer a few simple.

On-Page SEO: A Simplified Guide to Getting it Right

 
On-page optimization is one of the most overlooked aspects of SEO. Having a page that is optimized for both the user and the search engines is crucial for a successful search strategy. In fact, a study by Harmon recently reported that 97.

How to Use Google and YouTube to Find Content Ideas Fast!

Are you responsible for creating tons of great content for your company's blog, social and video channels? One of the biggest challenges content creators face is figuring out what to actually create! While there are a number of great research.

Google Search Quality Guidelines 2019: What Every Website Owner Needs to Know

In November 17th, 2015, Google released the full version of its Search Quality Evaluator Guidelines and Handbook.  The document aims to help Google Search Quality Raters understand how to evaluate the search results they are testing. The.

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