SMA Marketing Blog

The SMA Marketing Blog

Ryan Shelley, CPBI

Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.
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Recent Posts

What is Direct Traffic?

Knowing how your visitors ended up on your website is core to understanding which marketing activities are actually working. While some traffic sources are strategy forward, one in particular, confuses many. Direct traffic is the traffic source I.

Voice Search for B2B: 3 SEO Tips to Get You Ahead of the Competition

Since the invention of "digital personal assistants" like Siri, Alexa and Google, voice search has been on the rise. Early adopters found that these tools were somewhat helpful, but knew they had a long way to go before they would implant.

An Inbound Marketing Guide for Busy Business Owners

Many business owners these days hold more than one crucial role within an organization. On any given day a CEO may function as a sales manager and/or sales rep, vet a vendor, and then also function as the janitor. Other days business owners.

7 SEO Trends to Watch Out for in 2020

SEO is an industry that is constantly evolving. As we launch into a new year, you are probably looking for new ways to get the edge on your competition and grow your site's visibility. In this video, I'll share 7 SEO trends that you need to pay.

How and When to Use a Canonical Tag?

When it comes to technical SEO, many of the terms can make the task seem overwhelming. This is true of today's topic, rel canonical. In this video, I'll share how and when to use a canonical tag as well as give you some short cuts to make this.

How Reviews Impact SEO and Your Brand's Reputation Online

Reviews are an essential part of the customer journey. In fact, 90% of consumers used the internet to find a local business in the last year, with 33% looking every day. What's more important is 82% of consumers read online reviews for local.

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