SMA Marketing Blog

The SMA Marketing Blog

Ryan Shelley, CPBI

Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.
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Recent Posts

Understanding the Factors in Semantic Search

In the early days on the internet, getting contextually relevant results in search was nearly impossible. As more data has been collected on not just keywords, including content, user behavior and more, search engines today are beginning to grasp.

What is the Value Chain and Why It Matters to Your Business

Why do people buy a product or a service? Because it add value to their lives! Great companies can charge a premium for their goods and services because they have added value not just in the what they produce, but throughout the entire process..

How To Reverse Engineer a Marketing Funnel

Before building a marketing or sales funnel for your business, it can be very helpful to see what the competition is doing. By reverse engineering a marketing funnel that is already working for someone else, you can help accelerate the success of.

How to Use the SOAP Email Sequence

Your email list is one of your most powerful marketing tools. It's the only channel where you have direct access to your users. In this video, I'm going to share how you can use your email list to move your leads into customers. 

Link Penalties 101: What They Look Like and When to Address Them

When it comes to ranking high in search results, having high quality links pointed to your website is essential. But as I've said many times, not all links are created equal.  Bad links can harm your site and destroy your online credibility. In.

5 KPI Best Practices: Learn to Measure What Matters

To know whether your business is headed in the right direction or not, having KPIs is essential. But knowing what to measure can be difficult. In this video, I'll share 5 KPI best practices that you can use in order to make sure that you are.

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