SMA Marketing Blog

The SMA Marketing Blog

Ryan Shelley, CPBI

Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works has also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing solutions.
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Recent Posts

Local SEO Best Practices - 2019 Edition

For businesses that focus on local consumers, local SEO is essential to attracting new customers. Like many other aspects of Google, the way they weight the local search results has changed quite a bit over the last few years. In this video, I'll.

5 Reasons to Invest In LinkedIn this Year

With over 260 million active monthly users, LinkedIn is more than just another social media channel. This network of CEO, Entrepreneurs and other business professionals can deliver huge marketing and sales ROI if you invest in it properly. While.

How to Use Content to Align Sales and Marketing

When you hear the term "content marketing" what comes to mind? For most people they think blogging . While that is an aspect of content marketing, there are many other uses and avenues you need to explore if you want to have marketing success.

3 Phases to SEO Success

If you are only focusing on one area of SEO, you're missing out on other critical areas of optimization. SEO is more than links or on-page work. It's a combination of three critical elements that, when put together, deliver exceptional results..

How to Create a Measurement Plan for Your Business

While analytics are important, they can't magically solve your problems. In order to ensure that your marketing actions are producing your intended results, you have to track the right metrics. In this video, I'll share how to create a.

How Social Media Impacts Search

Having your site rank in search is essential if you want to build brand recognition and increase leads. Over the years when I've explained what I do, many people assume it's based in social media networks. So, to help clear things up, in this.

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