SMA Marketing Blog

The SMA Marketing Blog

Ryan Shelley, CPBI

Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.
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Recent Posts

Understanding Search Intent: How to Unlock the Secrets of the SERPs

Why is your audience making a search? What are they hoping to learn, doing, receive from the search query? If we look at intent, there's a number of ways that we can define this from a marketing standpoint. In this video, we will walk you through.

How to Understand & Use PageSpeed Insights to Optimize Your Website

PageSpeed Insights (PSI) reports on the performance of a page on both mobile and desktop devices and provides suggestions on how that page may be improved. In this video, I'll share with you how to leverage the PageSpeed Insights tool to.

What SEO is and More Importantly is NOT!

For a long time, all most businesses needed was a simple website that proved their company existed to potential prospects. While these “brochure sites” did serve a purpose, they weren’t created to drive new business. Today’s consumer begins their.

Google MUM & The Future of Search

Google announced MUM (Multitask Unified Model) on May 18th, 2021 as a new milestone in understanding information. MUM uses the T5 text-to-text framework and is 1,000 times more powerful than BERT. Google announced on September 29th, 2021 that.

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