SMA Marketing Blog

The SMA Marketing Blog

Ryan Shelley, CPBI

Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works has also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing solutions.
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Recent Posts

On-Page SEO Myths Debunked

 SEO is a combination of a variety of tactics with the end goal of increasing  a site's visibility in organic search. One of the most well known and discussed parts of SEO is on-page SEO.  In this video, I am going to debunk some of the most.

15 Marketing Metrics You Should Measure & Why

 When I started my agency I realized that if I was going to be able to acquire new customers, I needed to be able to “prove” that my process delivered results. But how? Not all clients need to see the same data, but I needed to be prepared to.

How to Add Structured Data to Your Website

SEO is still one of the most important strategies for businesses looking to grow online. As search engines continue to get smarter and more user-focused, businesses need to make sure they are giving the search crawlers all the information they.

4 Free Digital Marketing Courses You Should Take Today

Digital marketing is a must for any business looking to get exposure today. But getting starting can be very confusing. Whether you are looking to do it yourself or hire outside help, having a good understanding of how digital marketing works.

9 SERP Features You Should Be Leveraging

In the "good ol days" you used to only have 10 blue links on each search results page. Over the years, Google has not only updated their algorithm, but they have also made major changes to the search engine results page (SERP). In this video,.

YouTube SEO Optimization Best Practices

YouTube transformed the way many used the web and consume content. As the second largest search engine in the world, YouTube has over a billion users, almost one-third of total internet users (source). But getting noticed on this channel takes.

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