The SMA Marketing Blog

An Investment in marketing is an investment in the future of your business or organization. Why then do so many try to cut corners when it comes to strategy and tools? Marketing automation is essential to executing an effective inbound marketing.

"When it comes to search, people are literally typing their needs into a form, which, in turn, generates data that lets marketers tap into insights across media." (Source) By understanding the needs of our audience, we can as marketers, create a.

While there are a number of popular marketing tactics and strategies, jumping into any strategy without proper planning hardly ever yields the desired result. Before launching into a marketing campaign, I believe you must answer a few simple.

Are you responsible for creating tons of great content for your company's blog, social and video channels? One of the biggest challenges content creators face is figuring out what to actually create! While there are a number of great research.

In November 17^th, 2015, Google released the full version of its Search Quality Evaluator Guidelines and Handbook.  The document aims to help Google Search Quality Raters understand how to evaluate the search results they are testing. The.