SMA Marketing Blog

The SMA Marketing Blog

Ryan Shelley, CPBI

Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.
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Recent Posts

How to Close the Keyword Gap with SEMrush

Do you know how well your site is stacking up against the competition? Are you missing big opportunities to gain organic visibility? A keyword gap analysis will uncover actionable insights that will help you create a  user-focused SEO strategy..

10 Search Behavior Statistics You Need to Know!

Understanding how people use search engines is essential for organic growth. SEO (search engine optimization) is a combination of optimizing your digital content for machines and people.  But how does the typical user leverage search engines? In.

Empathy & SEO: The Power of Search Intent

While SEO has continued to grow as an essential part of digital marketing, it's often seen as a very technical and less creative part of marketing. SEO encompasses many technical elements, but the core of SEO is about  user intent. In order to.

Can I Add Multiple Schema Types to One Page?

If you are a frequent reader of this blog, or watch our YouTube channel, you've probably seen a video or two on Schema Markup. Recently, one subscriber asked, "Can I add multiple schema types to one page?" 

Well, Spoiler Alert , YEP! In the video.

How to Use HubSpot to Generate Leads and Send Automated Emails for FREE.

Many businesses need competent tools to help them capture leads and follow up with them in a timely manner. Often times, these tools can be hard to use and cost a small fortune. Thankfully, HubSpot now has tools that give anyone the ability to.

Finding Your Why: The Power of Purpose in Business

The first data on the distinctions between marketing to the Millennial Generation vs. Generation Z is out and one thing is clear, these groups have distinct opinions about how they invest their money.

Gen Z make more practical financial decisions.

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