SMA Marketing Blog

The SMA Marketing Blog

Ryan Shelley, CPBI

Ryan Shelley, CPBI

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works have also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing Solutions.
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Recent Posts

What is Semantic SEO: How Search Has Changed and What You Can Do About It

Semantic search launched in 2013 with the release of Google's Hummingbird. Since then, Google's search engine has become more complex at a rapid rank. The integration of ML, with RankBrain, and NLP, with B.E.R.T. has enabled the search engine to.

How Empathy Mapping Helps Create Better Marketing Stories

Some of the biggest and most trusted brands in the world were started during times of economic and social unrest. One thing these brands have in common was their ability to empathize and connect with their audience naturally and authentically.

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Marketing Funnel or Flywheel?

Many inbound marketers are abandoning the marketing funnel proclaiming "the funnel is dead." But is this true? Is the marketing funnel dead? Should we now focus solely on "The Flywheel?"  In this video, I'll walk through you through the Inbound.

Goodbye Structure Data Testing Tool - How to Use the Rich Results Test

Google recently announced (Tuesday, July 07, 2020) that the Rich Results Test fully supports all Google Search rich result features and is now out of beta. They also went on to say that they are preparing to deprecate the Structured Data Testing.

How to Track Rich Features with Google Search Console

Are you optimizing your site with Schema.org Structured Data? Do you want to be able to track the impacts of earning a Rich Feature in Search? In this video, I'll show you how to leverage Google Search Console to track the results of your Rich.

75 Creative Online Marketing Strategies for Businesses on a Tight Budget

Increasing competition and an online audience with a decreasing attention span, make it a challenge to find the best and most cost-effective way to market your business. Throw in the fact that many industries are dominated by large companies.

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