SMA Marketing Blog

The SMA Marketing Blog

Ryan Shelley

Ryan Shelley

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works has also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing solutions.
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Recent Posts

CTAs: How a Call-To-Action Serves Your Visitors

Too often we assume people will go to the web pages we want them to go naturally. We have to stop assuming and need to take action. In order to have our visitors go deeper into our site and convert we must give them clear direction.

The Secret to Creating & Telling Your Brand's Story

Your brand is much more than your logo, colors, and font styles. Your brand's ultimate effectiveness will be judged by the way you make people feel. Creating a brand's story is a practice I believe all businesses should go through. Your story is.

Best Practices for Determining Your KPIs (And Why They Matter)

Great business owners are separated from good ones by the decisions they make. Tony Robbins says it well, “One reason so few of us achieve what we truly want is that we never direct our focus; we never concentrate our power. Most people dabble.

What SEO is and More Importantly is NOT!

For a long time, all most businesses needed was a simple website that proved their company existed to potential prospects. While these “brochure sites” did serve a purpose, they weren’t created to drive new business. Today’s consumer begins their.

Local SEO vs SEO: What's the Difference?

What is the difference between SEO and Local SEO? While they may share some tactics and best practices, getting your website to rank in local search takes a slightly different approach. In the video below, I'll share the differences between SEO.

How & Where To Find Your Potential Customers

One of the most seemingly difficult things that any business looking to grow online must figure out is where their audience hangs out. With so many channels, from Google search to social media, it can be extremely intimidating to know where to.

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