SMA Marketing Blog

The SMA Marketing Blog

Ryan Shelley

Ryan Shelley

Ryan is passionate about helping companies make a more personal connection online with their customers and prospects. He is a regular contributor to Search Engine Land, the largest and most popular SEO news site on the web. His works has also been featured on the HubSpot Blog, Business2Community and by LinkedIn Marketing solutions.
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Recent Posts

Getting to Know the New Google Search Console

If you want to get found on Google, utilizing Google’s Search Console is a must. This free tool helps small business owners, SEO experts, marketers and more submit sitemaps, view search trends and keyword data and get alerts on their site's.

How to Uncover Content Gaps for Your Editorial Calendar

Effective content marketing doesn't just happen by accident. It takes careful planning and execution. Knowing what to write about is often the hardest part. Uncovering content gaps is a great way to know what topics you should cover. This process.

An Introduction to Google Tag Manager

Google Tag Manager is more than just a tool to manage your scripts. Tag manager allows a website owner to extract powerful insight from their users without having to touch the source code of the website. In this video, I'll explain what Tag.

Subdomain Vs Subdirectory: Which is better for Search?

There are hundreds of factors that go into determining which site should rank for a specific query. While Andrew Lipattsev famously shared the top three with the world in 2015 (Links, Content and RankBrain), how important are the other couple of.

Do Keywords Still Matter for SEO?

With the rise of RankBrain, Machine Learning and other aspects of today's dynamic search engines I've seen a lot of content that tries to discount the fundamentals of search. This includes proclamations that links, keyword research, and other.

The Importance of Data Quality (Garbage In, Garbage Out)

Collecting data for analysis is not a "set it and forget it task." In order to ensure we are getting data that is useful for our business and marketing strategies, it's essential that we take time to get it right. In the age of Big Data, poor.

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