The SMA Marketing Blog

Content marketing is the publication and distribution of valuable content that is relevant to a defined audience for the purpose of driving action, such as website traffic, lead conversions or purchases.

Google continues to focus on user search intent. If you want your content to be served up in search results, it needs to match the intent behind your customers’ search queries. Search intent is the “why” behind someone’s search for information and.

Recently one of our clients asked about the difference between mentions (@) and hashtags (#) on Twitter and Instagram. I left the conversation thinking about how they are used and misused, and how they can be added to tweets and posts for more .

A local plumbing contractor trying to get his business found online.

A recent college grad who just accepted a marketing position in a manufacturing company and is in charge of increasing the brand’s social media reach.

A digital marketing agency.